A CNN-Based Advertisement Recommendation through Real-Time User Face Recognition

The advertising market’s use of smartphones and kiosks for non-face-to-face ordering is growing. An advertising video recommender system is needed that continuously shows advertising videos that match a user’s taste and displays other advertising videos quickly for unwanted advertisements. However, it is difficult to make a recommender system to identify users’ dynamic preferences in real time. In this study, we propose an advertising video recommendation procedure based on computer vision and deep learning, which uses changes in users’ facial expressions captured at every moment. Facial expressions represent a user’s emotions toward advertisements. We can utilize facial expressions to find a user’s dynamic preferences. For such a purpose, a CNN-based prediction model was developed to predict ratings, and a SIFT algorithm-based similarity model was developed to search for users with similar preferences in real time. To evaluate the proposed recommendation procedure, we experimented with food advertising videos. The experimental results show that the proposed procedure is superior to benchmark systems such as a random recommendation, an average rating approach, and a typical collaborative filtering approach in recommending advertising videos to both existing users and new users. From these results, we conclude that facial expressions are a critical factor for advertising video recommendations and are helpful in properly addressing the new user problem in existing recommender systems.

Time Series Geographic Social Network Dynamic Preference Group Query

Driven by experience and social impact of the new life, user preferences continue to change over time. In order to make up for the shortcomings of existing geographic social network models that often cannot obtain user dynamic preferences, a time-series geographic social network model was constructed to detect user dynamic preferences, a dynamic preference value model was built for user dynamic preference evaluation, and a dynamic preferences group query (DPG) was proposed in this paper . In order to optimize the efficiency of the DPG query algorithm, the UTC-tree index user timing check-in record is designed. UTC-tree avoids traversing all user check-in records in the query, accelerating user dynamic preference evaluation. Finally, the DPG query algorithm is used to implement a well-interacted DPG query system. Through a large number of comparative experiments, the validity of UTC-tree and the scalability of DPG query are verified.

Dynamic Liquidity Preferences of Mutual Funds

This paper examines the relation between expected market volatility and open-end mutual funds’ liquidity preferences. Using a large panel of actively managed U.S. equity mutual funds, I show that mutual fund managers hold more cash and tilt their holdings more heavily towards liquid stocks during periods when expected market volatility is high. Cross-sectional tests suggest that the dynamic preferences for liquidity are driven by concerns over investor withdrawals during volatile times. Furthermore, I find evidence that this type of dynamic behavior leads to higher fund returns.