Media Framing of the Coronavirus in Croatia

Media framing is a method through which the media frame news into familiar narratives which correspond to the unconscious layers of our psyche. The media tend to overemphasize certain aspects of events, all the while in a Procrustean fashion ignoring those aspects that do not fit into the selected narrative frame (Kunczik and Zipfel, 1998: 103). Media framing relies on storytelling, and theorists note that master narratives selected from myths, fairy tales and dreams, largely reinforce the manipulative effects of media framing (Kent, 2015). This paper examines how Croatian print media framed the news on the coronavirus in the period between the first introduction of social distancing measures (19 March 2020) and relaxation of the measures (27 April 2020). Preliminary research points to the use of the following master narratives: overcoming the monster, rags to riches, the quest, tragedy as punishment for egoism and arrogance, rebirth. In addition, prominent members of the National Crisis Headquarters were framed within the hero archetype. The use of these master narratives in media framing of the corona crisis during the so-called first wave of the epidemic, clearly indicates the intention of propaganda and manipulation.

The Hero Versus the Initiate: The Western Ego Faced with Climate Chaos

The chaos caused by the global climate crisis is in the news in many forms and has also entered the consulting room: clients are increasingly naming their fear, despair, rage, and experience of impotence in the face of the unknown. This paper builds on the work of G. Albrecht and J. Bernstein, to investigate how we can face our feelings about climate crisis and live through this time without resorting to unhelpful defenses that block our ability to be present, engaged and effective. It examines the unconscious beliefs, habitual patterns, and defenses of the Western ego, which it presents as the mindset of Economism and the Capitalocene, and investigates its identification with the hero archetype. It pays homage to indigenous analyses of the issue in the work of J. Forbes and I Merculieff, and draws on the work of eco-ethical thinkers such as K. D. Moore, J. Butler, and A. L. Tsing, to suggest that the archetype of the initiate may be a better guide as we move into the uncertain, contingent future.

Vegan stories: revealing archetypes and their moral foundations

Purpose This study aims to identify the archetypes, moral foundations and plots associated with veganism through the stories told by vegan bloggers and the effect on mainstreaming of this ideology. Design/methodology/approach Narrative data was collected from 15 publicly available vegan blogs. Underlying archetypes, morals and story plots were identified and presented as a “story re-told,” highlighting the context and content of what was being said by the protagonists and associated meanings. Findings The analysis revealed three moral foundations on which vegan ideology is built: sanctity of life, enacting the authentic self and freedom. A universal hero archetype was also unearthed; however, the moral orientation of the storyteller (agency vs communal) dictated how these morals and archetypes were expressed. Research limitations/implications Through the use of common story archetypes, master plots and moral foundations, a deeper understanding of vegans and the choices they make is facilitated, thus making vegan ideology appear less threatening. Storytelling plays an important role in establishing connections through commonality. Originality/value This study applies cultivation theory, storytelling analysis and archetype theory to reveal how vegan bloggers counteract mass media cultivation of vegan stereotypes through the stories they tell. We offer a more robust description of vegans, moving beyond stereotypes, and the morals driving behavior. Moreover, a unique mechanism of mainstreaming is exposed that shows vegans connect with people by tapping into universal archetypes and morals that anyone can relate to and relive.

Structure, Properties and Functions of Political Myth

The paper reveals the structure, properties and main functions of modern political myth, in addition, it analyzes the relationship between modern and archaic myths. The basis of modern political myths is rationalized and expressed in symbolic form mythological archetype. Despite the fact that archaic mythology as an integral system of worldview is rationalized, desacralized and destroyed, mythological archetypes retain their social significance. That is, political myths are the result of rationalization and symbolic interpretation of mythological archetypes. The article describes the main symbols-archetypes being invariably present in political discourse. For example, the hero archetype symbol is used to create heroic political myths. This group of myths is necessary for the formation of the image of a political leader. The representation of a political leader in accordance with the symbol-archetype of the hero significantly increases his capabilities and powers. The symbol-archetype of the Golden age is used to construct the image of the ideal social and political system. This archetype is especially actively exploited in various utopian and revolutionary projects. The symbol-archetype of the Great Mother, also actively used by modern mythology, forms ideas about their native land and country creating a sense of unity and cohesion. Since archetypal symbols retain their social significance, political myths, by reproducing them, perform important social functions. Shaping a special symbolic and semantic reality modern myths perform the main function – meaning making. Modern political myths carry out their functions by acting on the unconscious level, thereby causing certain emotional experiences and pushing the masses to the required actions. Thus, it can be concluded that political myths are an integral component of modern social and political practice.

First Left, Guv? Mapping the Class-encoded Agency of Commercial Television's Spy-cop Archetype, 1967–78

This article examines depictions of class-encoded agency in the English spy operative and police detective protagonists that appeared on commercial television during the late 1960s and 1970s. Its purpose is to discover connections between constructions of this agency and class-based discourses relating to what Michael Kenny (1995) has termed the ‘first New Left’ (1956–62). The focus of attention is The Sweeney's DI Jack Regan (John Thaw), the most recognisable and fluent expression of the male ‘anti-hero’ archetype in question; but in order to frame an analysis that deals with interrelationships at the level of metanarrative, the article also traces a process of genre interconnection and development. Considerations of class in series such as The Sweeney (ITV, 1975–8), Callan (ITV, 1967–72) and Special Branch (ITV, 1969–74) tend to offer meaning along the lines drawn by the likes of E. P. Thompson, Raymond Williams and Richard Hoggart, as well as other figures associated with the first New Left. The article proposes that key first New Left themes – working-class men finding ‘voice’; empiricism/theory binaries; and discourses of Americanisation and anti-Americanism – not only provide a historical/contextual lens through which to view class-encoded agency, but also constitute a mechanism through which it is expressed.

The ‘hero archetype’ in the neo-mythological context of contemporary screen culture

The essay examines the image of the hero in the contemporary neo-mythological field of mass screen culture. The author identifies the main features of the hero archetype and the core cultural meanings forming this concept and analyzes images of the neo-mythological heroes of our time, taking examples of mass cinema and authorial cinema and revealing differences between these two categories. According to the author, mass culture creates the hero model according to the principle of bricolage, remaining within the framework of the Christian eschatological paradigm and synthesizing it with scientific and technical progress or other elements but not reproducing the structure of the archaic myth. When the stereotype of happy ending replaces tragedy, it completely changes the true archetype of the hero more characteristic of art-house or authorial cinema. Examining the films of Jim Jarmusch and Alejandro Gonzlez Irritu, the author analyzes the method of deconstruction in authorial cinema, a cinema which seeks to reveal the meanings of the archaic hero archetype. If mass cinema acts within the simulacrum system without transcending its limits endlessly repeating the same models and often using only superficial formal properties authorial cinema tries to explode the structure in such a way as to widen the boundaries of the senses or to discover them under the layers of simulacra. Thus, screen culture has the characteristics of a neo-mythology, forming the neo-myth and developing its elements and structures, producing a stream of neo-mythological images in the media landscape. The conglomerate of various structural elements borrowed from different traditions fully reflects the postmodern situation that turns symbols and archetypes into a set of simulacra. The era of postmodernism is a stage in the development of culture characterized by the problem of the impossibility of creating anything new. Postmodernism is a creative crisis which leads to excessive visuality and, paradoxically, to visualitys death.

Visualizing a Black Future: Emory Douglas and the Black Panther Party

In the post-Civil Rights late 1960s, the Black Panther Party (BPP) artist Emory Douglas created visual messages mirroring the US Western genre and gun culture of the time. For black people still struggling against severe oppression, Douglas’s work metaphorically armed them to defend against daily injustices. The BPP’s intrepid and carefully constructed images were compelling, but conversely, they motivated lawmakers and law enforcement officers to disrupt the organization aggressively. Decades after mainstream media vilified Douglas’s work, new generations celebrate its prescient activism and bold aesthetics. Using empathetic strategies of reflecting black communities back to themselves, Douglas visualized everyday superheroes. The gun-carrying avenger/cowboy hero archetype prevalent in Westerns did not transcend deeply embedded US racial stereotypes branding black people as inherently dangerous. Douglas helped the Panthers create visual mythology that merged fluidly with the ideas of Afrofuturism, which would develop years later as an expression of imagined liberated black futures.