Presentation of CEOs in the media: A framing analysis

Chief executive officers as representatives of their companies are increasingly the focus of attention from both the public and the media. The head manager represents the company and in some cases even personifies it. The growing exposure of chief executive officers has turned some of these individuals into celebrities and media stars. Some studies have shown that the image of the chief executive officer is closely linked to that of the company. However, the presentation of chief executive officers in media coverage has received little research interest. The present study aims to fill this research gap by conducting a content analysis of two German newspapers and one magazine published from July 2013 to June 2015 to assess chief executive officer press coverage. We focus on the personalization of chief executive officers in corporate coverage by deriving six frames which show that chief executive officers are presented very differently in the media, for example, as an individual or a representative of the company.

The Woman’s Budget Bureau: friendship and consumption in Australia

Purpose This paper aims to reveal the marshalling of an emotion – loneliness – over time for the construction of relationships between advertisers and consumers between 1909 and 1934, paying attention to the shifting contexts in which these relationships were built, maintained and extended. It also draws attention to the ways in which advertising and marketing work in society, and advances the understanding of the development of consumer culture in Australia. Design/methodology/approach The paper uses textual analysis of letters from readers and editorial content published in the magazine over a 25-year period, supplemented by material from newspapers and memoirs. Findings The paper reveals how a women’s magazine marshalled the loneliness of Australian women, especially rural Australian women, to attach them to the magazine and its advertisers. Over 25 years, the magazine editors built a reservoir of trust between readers and the magazine. When the economy turned, this reservoir could be drawn upon to maintain reader attachment and maximise sales. Research limitations/implications This paper examines the use of emotion in just one magazine. A comparative study would be beneficial to see whether this exploitation of emotion was widespread. Practical implications The paper suggests the importance of emotion as a tool for attaching consumers to brands and for maintaining that attachment through financial difficulties. Originality/value This paper supports the turn to the study of emotion in history and, specifically, in the development of consumer culture.

Reading Antiquity, Mapping History

When, in 1978, the poet, critic, and editor Geoffrey Grigson (1905–85) was asked by the Times Literary Supplement which journals had influenced him when young, he answered that one magazine, Antiquity, founded and edited then by O. G. S. Crawford, still seems to me to have been the flower of all periodicals familiar to me in my day. In that treasury, so decently laid out (and so well printed . . . ), prehistory, and history, rather as it was understood by Marc Bloch in France, and later by W. G. Hoskins, and imagination, received a stimulus such as no periodical administered to literature. Antiquity was begun in 1927 by the field archaeologist O. G. S. Crawford (1886–1957) as a quarterly review aiming to disseminate the findings of a new generation of archaeologists in an accessible style and a visually attractive format. For Grigson, this journal most fitted the bill, in the late 1920s and 1930s, of what he calls the ‘periodical of Utopia’ that Tolstoy had called for in 1858. Tolstoy wanted a journal proclaiming the ‘independence and eternity of art’, where art would be saved from the politics that was engulfing nineteenth-century Russia, threatening to destroy or defile art. Such a journal was Grigson’s ideal, too. Drawing an implicit parallel between Tolstoy’s Moscow of 1858 and politicized interwar Britain, he decried the endemic admixture of politics with art in the periodical press at this time, when every ‘shrewd editor’ had an ‘axe to grind’. One of his favourites, the New Republic, while excellent, ‘came under the curse . . . which ordains that most literary journalism in our language must be for ever mixed with politics’. T. S. Eliot’s journal The Criterion was tainted by the same ‘curse’: ‘covert politics’, claimed Grigson, ‘slightly defiled its superiority’. Only in Antiquity, it seems, could Grigson discern art—‘independent and eternal’—without the defiling politics or the dullness that accompanied it in other journals and weeklies. Only in a publication that did not claim to deal with art could he find what he was looking for, as he viewed this archaeological journal through the lens of poetry. Antiquity, he wrote, made ‘all the past with firework colours burn’—a line he borrowed from Wyndham Lewis’s poem about Sir Thomas Browne’s antiquarian tract Urne Buriall.

News of The Academy of Neonatal Nursing

Yesterday, I went out with my wife for some coffee. The cost was nearly ten dollars as we ordered one regular coffee, one tall mocha and two scones. (If you know what a “tall mocha” is, you too are spending anywhere from $1.35 for a regular coffee to $2.50 for a mocha [the cost of a tall mocha at my local coffee hangout is much less expensive than the cost of the exact same cup of coffee in a major city, an airport, or hotel].) If you buy a magazine when you are waiting in line at the grocery store, it will cost you three or four dollars (O: The Oprah Magazine costs $3.95 and Martha Stewart Living costs $4.75 for a single issue). If you drink one tall mocha a day and buy one magazine such as O, you will spend at least $21.45 per week or about $3.00 a day.

Implementing an Interdisciplinary Masters Program in Internet Technology and E-Commerce

The explosion of the Internet has lead to a revolutionary way of doing business. Electronic commerce is currently estimated at $30 billion, but analysts predict that figure to grow to $400 billion by the year 2002. This leads to a tremendous need for skilled personnel who can handle both the technical and business aspects of e-commerce. One magazine article heading reads: "Looking for a New Job? Head for the Web." A recent announcement by U.S. Small Business Administration states that lack of technical expertise and lack of qualified IT employees are two of the major E-Commerce obstacles facing small firms. Working with the existing administrative infrastructure, Pace University's School of Computer Science and Information Systems has designed an interdisciplinary program, Master of Science in Information Technologies for Electronic Commerce. This short paper is an overview of the M.S. program.