Kemetic Yoga Tourism: A Study of Marketing Strategies in Egypt

Yoga tourism has witnessed a consistent development in the recent years. People around the world have become more mindful of health care options which has led to an increase in the quality of wellbeing care as a need in the minds of most age groups today. The worldwide fascination with yoga has inspired many people to travel in order to practise this activity. Kemetic yoga rapidly evolved into the wonder of yoga tourism, which nowadays is a vital and profitable component of the wellness tourism industry. This unique yoga practice draws yoga lovers from across the world, according to an official statement released by the Egyptian tourism minister promoting it internationally. In 2019, Egypt’s Ministry of Tourism collaborated with CNN broadcast to produce a short documentary about Kemetic yoga to highlight wellness tourism in the country. Egypt is a unique destination for Kemetic yogis. Although few researchers have studied Kemetic Yoga as an aspect of tourism, this research focused on the examination of marketing strategies that Egypt needs to apply to promote itself as a competitive destination for yoga. Kemetic yoga tourism is a new travel trend in Egypt, promoting a rising touristic attraction and encouraging the potential of further research. This paper focused on the examination of marketing strategies Egypt is currently implementing to promote itself as a viable yoga destination, and to recommend other marketing strategies to promote Kemetic yoga in Egypt. The methodological approach consisted of a constructivist research paradigm, a qualitative methodology and an interview-based data collection method. Intense, semi-formal interviews were conducted with Kemetic yoga practitioners from different experiences and yoga levels who had travelled to Egypt to practice Kemetic yoga. Keywords: tourism, yoga, medical, health care, wellness, marketing, Kemetic, Egypt

Utilising te Tiriti o Waitangi to approach health intervention development and research: pharmacist-facilitated medicines review interventions for Māori older adults

ABSTRACT INTRODUCTIONte Tiriti o Waitangi guarantees Māori the right to: self-determination, equitable health outcomes, be well informed, health care options, including kaupapa Māori and culturally safe mainstream services, and partnership in the health care journey. Despite integration of these principles into policy, there remains a lack of application in health service development, and health inequities remain. AIMWe aimed to use te Tiriti o Waitangi to structure the development of a culturally safe health intervention, using as an exemplar pharmacist-facilitated medicines review for Māori older adults. METHODSPrevious research undertaken by our group (a systematic review, and interviews with stakeholders including Māori older adults) was used to inform the aspects to include in the intervention. Kaupapa Māori theory was used to underpin the approach. Intended outcomes, requirements for change, and outcome measures to assess change were mapped to te Tiriti o Waitangi principles as a way to structure the pharmacist-facilitated medicines review intervention and research processes. RESULTSFindings from our previous research identified 12 intended intervention outcomes, including that the intervention be flexible to adapt to diverse needs in a way that is acceptable and culturally safe for Māori and that it supports Māori older adults to control and have confidence in their medicine treatment and wellbeing. DISCUSSIONWe present an approach to the development of a pharmacist-facilitated medicines review intervention for Māori older adults, structured around the principles of te Tiriti o Waitangi, to support the implementation of a culturally safe, pro-equity intervention.

Health Care Seeking Behavior among Caregivers of Sick Children Who Had Severe Malarial Anaemia

Aims: The western region in Kenya is holoendemic to malaria and experience stable P. falciparum malaria transmission. The use of health care options has a direct influence on the outcome of severe malaria. As such, the current study will assess the health care seeking behavior among caregivers of sick children who had severe malarial anaemia (SMA) in western Kenya. Study Design: Cross section study. Place and Duration of Study: The study was conducted at Jaramogi Odinga Oginga Teaching and Referral Hospital (JOOTRH) between September 2014 to July 2015. Methodology: It was open to all children ≤10 years (n=271) admitted and diagnosed with SMA (hemoglobin <5.0 g/dl and any density of P. falciparum. Caregivers were interviewed on the health care options before seeking care at a heath facility, when the child started to get sick, if they took child to another health centre/dispensary/private hospital before coming to JOOTRH Results: Majority of the caregivers interviewed, 80.07% (217) had attained Primary education. Majority of the caregivers were in the age category of 19-24 75(27.67%) years and 25-29 years 75 (27.67%). 74.90% (203) of their children were below five years and 25.09% (68) were above 5 years. 61.62% (167. Majority of the caregivers gave some remainder drugs before presenting to a heath facility 32.5% (88). A good number bought drugs at drug stores/pharmacies 27.7% (75). None visited a traditional healer. A minority used herbs 10% (27). There were no statistically significant differences between most of the pre-hospitalization measures taken s with regard to patient’s gender and age, and caretaker’s level of education. Caregivers who chose to give herbs to their sick children took longer in deciding to take their children to hospital. This was however statistically significant between those who used herbs and those who bought drugs only (median 4 days vs. 3 days, respectively, p = 0.0063). There was no significant difference in the delay of child admission at JOOTRH between caregivers who had had primary education only and those with a minimum of secondary education (p = 0.9842). Conclusion: Self-medication is a common practice before seeking care at a heath facility. There is need for community awareness for correct and comprehensive information about drawbacks associated with self-medication practices. Since safety continues to be a major issue with the use of herbal remedies, it becomes imperative, therefore, that relevant regulatory authorities put in place to ensure that all herbal medicines are safe and of suitable quality.

The Much Needed Security and Data Reforms of Cloud Computing in Medical Data Storage

Cloud computing has shifted our old documents up into the clouds, with the advancement of technology. Fast-growing virtual document storage platforms provide amenities with minimal expense in the corporate society. Despite living in the 20th century, even the first world countries have issues with the maintenance of document storage. Cloud computing resolves this issue for business and clinic owners as it banishes the requirement of planning, provisioning, and allows corporations to advance their filling system according to service demands. Medical practices heavily, rely on document storage as; almost all information contained in medical files is stored in a printed format. Medical practices urgently need to revolutionize their storage standards, to keep up with the growing population. The traditional method of paper storage in medical practice has completely been obsolete and needs to improve in order to assist patients with faster diagnosis in critical situations. Obtaining Knowledge and sharing it is an important part of medical practice, so it needs immediate attention to reach its full service potential. This chapter has analyzed content from literature that highlights issues regarding data storage and recommends solution. This inquiry has found a useful tool that can be beneficial for the development of this problem which is, ‘data mining' as it gives the option of predictive, and preventative health care options, when medical data is searched. The functionality and worthiness of each algorithm and methods are also determined in this study. By using cloud and big data services to improve the analysis of medical data in network of regional health information system, has huge advancements that assure convenient management, easy extension, flexible investment, and low requirements for low technical based private medical units.

Naturopathic Medicine

Naturopathic medicine is a stand-alone system of whole-person health care rooted in traditional European nature cures of diet, rest, sunlight, fresh air, exercise, and water. Modern naturopathic physicians are trained as primary care licensable physicians whose education is recognized by the Department of Education. Medically trained naturopathic doctors (NDs) are ideal providers to thoroughly care for the geriatric patient. NDs are trained in conventional assessment and treatment but also in evaluation of underlying functional etiologies and holistic treatments such as diet, lifestyle, physical medicine, and herbal and homeopathic interventions. These provide comprehensive and extensive health care options that move away from the polypharmacy options so prevalent in this population. Medically trained naturopathic physicians are beneficial members of any geriatric medical team.

The Much Needed Security and Data Reforms of Cloud Computing in Medical Data Storage

Cloud computing has shifted our old documents up into the clouds, with the advancement of technology. Fast-growing virtual document storage platforms provide amenities with minimal expense in the corporate society. Despite living in the 20th century, even the first world countries have issues with the maintenance of document storage. Cloud computing resolves this issue for business and clinic owners as it banishes the requirement of planning, provisioning, and allows corporations to advance their filling system according to service demands. Medical practices heavily, rely on document storage as; almost all information contained in medical files is stored in a printed format. Medical practices urgently need to revolutionize their storage standards, to keep up with the growing population. The traditional method of paper storage in medical practice has completely been obsolete and needs to improve in order to assist patients with faster diagnosis in critical situations. Obtaining Knowledge and sharing it is an important part of medical practice, so it needs immediate attention to reach its full service potential. This chapter has analyzed content from literature that highlights issues regarding data storage and recommends solution. This inquiry has found a useful tool that can be beneficial for the development of this problem which is, ‘data mining' as it gives the option of predictive, and preventative health care options, when medical data is searched. The functionality and worthiness of each algorithm and methods are also determined in this study. By using cloud and big data services to improve the analysis of medical data in network of regional health information system, has huge advancements that assure convenient management, easy extension, flexible investment, and low requirements for low technical based private medical units.