Strategi Komunikasi Humas dalam Memperbaiki Citra Kementerian Pemuda dan Olahraga

The red-handed arrest of Youth and Sports Ministry officials by the Corruption Eradication Commission at the end of 2018 once again put the government institution on the spotlight. Corruption cases have always been under the spotlight particularly when they involve government institutions. The graft case involving officials of the Youth and Sports Ministry prompted its public relations service to adopt an appropriate strategy to prevent its image from deteriorating and instead to improve it. This research aims to see the strategy adopted by the ministry’s public relations service to address a crisis of public confidence. This research uses a qualitative method by collecting data through documentation studies. Hopefully, this research will serve as a reference for other institutions that may face the same problem.

An Invitation to Suffer: Evangelicals and Sports Ministry in the U.S.

When American evangelicals sought to use the tools of sport for religious outreach in the mid-twentieth century, they began to wonder if the essential features of sport—competition and hierarchy—conflicted with their approach to salvation. For most evangelical Christians, salvation is an option for every human and each person must make an individual decision to accept or reject the salvific power of Jesus Christ. This is a worldview that relies heavily on separating believers from non-believers, but, importantly, the means of distinction is individual choice. There is not a competitive aspect to this framework; salvation is theoretically available for all. This article traces sports ministry’s struggle over time to unite the competitive world of sport with their vision of salvation. By illuminating different approaches to the ethical challenge of uniting evangelicalism and sport, we can see that sports ministry is a field of complexity that invites believers to grapple with intense theological dilemmas without offering easy solutions. I argue that the struggle to reconcile sport and evangelical theology can be meaningful religious work. I will show that the kinds of suffering that athletic competition entails can align with the evangelical theodicy that God uses suffering to communicate with humans. It may be this feature of sport, the opportunity to experience meaningful suffering, that continues to motivate evangelicals to attempt to unite their religion with sport.