Membangun Pesan Sosial Dalam Film Pendek “Cerdas Melanggar” dengan Cara Bercerita pada Channel Youtube Cameo Project

This research will discuss about how to tell a short film called “Cerdas Melanggar”. This short film will use the Narrative Paradigm theory in which there are five basic narrative concepts such as humans are the creator of storytelling, sound judgement, sound judgement is determined by human character, rationally and story selection. This is because Youtube has a medium to create interesting content and as a place networking and storytelling as well. The researcher used Narrative Paradigm Fisher’s theory to see how the story could be trusted and enjoyed by the audience. To see how the story is told, narrative data analysis is used from Tzvetan Todorov which divides the story into three plots (beginning, middle and end) and also Miles and Huberman/s inductive data analysis which is done interactively. This study uses qualitative research methods to look at a deep phenomenon and the constructivist paradigm which is a view in which the truth of a social reality is relative. The data in this study collected using interview and documentation of the short film of Cameo Project Youtube Channel. So, the result of this research stated that the story of “Cerdas Melanggar” contains coherence and truth (fidelity).

NARATIVE ANALYSIS OF CAMPAIGN OF PERSIJA PLAYERS ON THE VIDEO #JAGAGBK

The purpose of this study is to analyze the campaign narrative delivered by Persija players on the #JagaGBK video in an effort to compile the position of Jakmania in order to maintain SUGBK. The method used in this study is qualitative analysis with narrative analysis. The theory is the Narrative Paradigm theory. The results showed that the #JagaGBK video was in accordance with the three basic concepts of the Narrative Paradigm theory: coherence, truth and good reason. Persuasive campaigns carried out are relevant to the target audience because the message was conveyed by Persija players who were very familiar with Jakmania. It takes synergy between the elements of communicators, messages, communicants and the media used to conduct persuasive campaigns. If one element does not synergize with other elements, then the campaign carried out is ineffective and far from expectations. Based on the elements of the persuasive campaign, #JagaGBK video communicators are on two levels, namely the level of ideas or initiators and messengers. As the initiator of the idea was Persija management and Jakmania Chairman, while the courier was seven Persija players. The target audience for this campaign is Jakmania. The message to be conveyed is #JagaGBK. The message is packaged in videos that are spread through the Persija player's Instagram account. Through the #JagaGBK video narrative, it is expected that Jakmania can always keep GBK while watching the Persija match.