Dualisme Dampak Pemanfaatan Media Sosial Tiktok dalam Humas Pemerintah

Era digital telah mengubah praktik kehumasan pemerintah menjadi humas digital. Berbagai informasi dan pesan formal resmi dari pemerintah kini dapat dikemas dengan cara yang lebih ringan dan menarik melalui berbagai platform media baru, salah satunya melalui media sosial seperti TikTok. Penelitian ini bertujuan untuk menganalisis dampak dari pemanfaatan TikTok dalam menyosialisasikan konten-konten serius yang dilakukan oleh humas pemerintah di Indonesia, khususnya oleh Kementerian Koordinator Bidang Kemaritiman dan Investasi lewat akun TikTok @kemenkomarves, dengan menggunakan metode observasi sekunder dan tinjauan literatur. Studi ini ingin menganalisis lebih jauh mengenai pemanfaatan TikTok dalam menyebarkan konten- konten serius yang dilakukan oleh humas Kemenko Marves. Hasil dari penelitian ini menunjukkan adanya dualisme dampak yang ditimbulkan TikTok dalam melakukan penyebaran konten humas Kemenko Marves. Meskipun penyebaran informasi melalui TikTok berpotensi dapat mereduksi esensi asli pesan, namun hal ini juga sekaligus menjadikan informasi tersebut menjadi dekat dan mudah dimengerti oleh masyarakat. Untuk itu, dibutuhkan adaptasi teknologi dan strategi humas digital yang tepat agar humas pemerintah dapat menciptakan konten-konten digital yang menarik dan diminati oleh masyarakat luas. The digital era has changed government public relations practices into digital public relations. Several official information and messages from the government could be formed in a lighter and more attractive way through various new media platforms; one of them is through social media like TikTok. This study aims to analyze the impact of TikTok in disseminating serious content carried out by government public relations in Indonesia, especially by the Coordinating Ministry for Maritime Affairs and Investment through @kemenkomarves TikTok account, using secondary observation and literature review methods. This study is intended to analyse further the use of TikTok in disseminating serious content carried out by public relations of Kemenko Marves. The results of this study indicate the dualism of the impact caused by TikTok in transmitting Kemenko Marves public relations content. Although the dissemination of information through TikTok can reduce the original essence of the message, it also makes the information closer and easy to understand for the public. For this reason, appropriate technology adaptation and digital public relations strategies are needed to make the government public relations create digital content that is attractive for society.

Peranan Humas Pemerintahan (Government Public Relations) dalam Menciptakan Reputasi Pemerintahan yang Baik

The role of government public relations in the era of technological and information advancement is now no longer as a transmitter of information, but as a strategic element in supporting the successful implementation of government programs. Especially creating a reputation for good governance in the community. Therefore, the role of Public Relations Public Relations needs to be developed to be more proactive so that it is able to package information, oblique news that develops in the community and straighten it according to true, balanced and proportional facts so that people do not have bad perceptions about the government. The focus of the problem is the role of government public relations (Government Public Relations) in creating a good government reputation in the eyes of the community, as well as the objectives and functions of Government Public Relations (Government Public Relations) in creating a good government reputation in the eyes of the public. The research method uses literature study. Public Relations is designed based on serious research, planning and evaluation. The work process of Public Relations is a continuous circular process, and is a continuous process in the form of a spiral. In the implementation of the function of public relations or Public Relations requires, a variety of reliable expertise, people who can be trusted, supervision, coordination, attention to every detail and carried out in a professional manner. Public Relations must be able to master technical skills in disseminating information to achieve the goals that have been determined by the Public Relations. In this approach, Public Relations can use various communication channels, including interpersonal, public, group communication, mass media, both print and audio-visual and New Media.

Knowledge and preventive actions toward COVID-19, vaccination intent, and health literacy among educators in Japan: An online survey

Countermeasures against the spread of COVID-19 have become an urgent issue in educational settings, where many group activities are necessary. Educators are key to preventing the spread of COVID-19 in educational settings. Infection prevention behavior requires comprehensive and complex measures such as self-restraint. disinfection care, hand washing, wearing masks and recommendation and implementation of vaccination. Improvement in the knowledge, skills, and preventive actions of educators vis-à-vis COVID-19 could allow for the continued provision of educational services while ensuring safety in educational settings. Therefore, the objective of this study was to explore the knowledge and preventive actions of educators regarding COVID-19 and vaccination awareness to provide appropriate support for educators. The study used data collected from 1,000 Japanese educators in January 2021 when the third wave of viral infections spread. Online surveys and multivariate linear regression analysis were used to determine age and whether respondents were being cared for by a doctor. We investigated the effects of factors on educators’ willingness to be vaccinated and changes in their behavior. This study found that factors such as age, gender, whether a respondent was under a physician’s care, and health literacy, affected the willingness of educators to receive vaccinations and engage in preventive actions. The study also suggests that the reliability of national government public relations efforts is lower than the reliability of local government public relations and that of information from family physicians, pharmacies, and mass media. It is therefore necessary to reexamine how information is disseminated by the national government and to increase the degree of trust in that information among the public. The findings of the study also revealed the importance of improving the provision of appropriate information and health literacy for the behavior of educators, not only during the initial outbreak, but also during the subsequent period of pandemic life.

The Use of Big Data to Determine the Government’s Communication Strategy

Evolution in information and communication technology (ICT) occurs so fast and dynamically that it brings extraordinary changes in various industries and human life. Public relations has also needed to be more responsive and ready with the use of communication technology. Government public relations teams need to be aware of the importance of information and how to manage it. They can use big data to develop communication strategies and as a tool to help make decisions, policies and programs. However, according to previous research, government public relations teams largely use big data for media monitoring. This conceptual paper aims to explore other potential uses of managing big data in government public relations to welcome the age of society 5.0. Keywords: Big data; media monitoring; communication strategy; government public relations

INSTAGRAM SEBAGAI MEDIA GOVERNMENT PUBLIC RELATIONS KEMENTERIAN KOMUNIKASI DAN INFORMATIKA DI MASA PANDEMI COVID 19

Since the spread of Covid-19 and declared a pandemic in Indonesia, the Government has provided various communication media as channels of information for the public. Instagram @kemenkominfo is an official account managed by the Ministry of Communications and Informatics (Kemenkominfo), which is one of the information centers about Covid-19 in Indonesia and is a new medium for it's Government Public Relations (GPR) during the Pandemic. This study aims to understand the concept of GPR Kemenkominfo through Instagram, by referring to the theory of Computer Mediated Communication (CMC) to understand the virtual communication process between government and public. A qualitative descriptive approach with a case study method is used by researcher to achieve research objectives. The results of the study is understanding of the range, speed, and amount of information on @kemenkominfo to provide knowledge and information according to public needs. Through Instagram, it provides understanding and direction regarding Covid-19 to public, as well as providing information dissemination services through an official account managed by Public Relations of the Ministry of Communications and Informatics. As a communicator and mediator in the spread of Covid-19 in Indonesia is the application of GPR concept during a pandemic. The Ministry of Communications and Informatics builds a conducive communication with the Indonesian people through the official Instagram account @kemenkominfo. Keyword:Government Public Relations, Instagram, Kemenkominfo, Computer Mediated Communication