Experiential design on cause-related marketing: lessons from the fill-the-bottle challenge

Purpose Based on a “Fill-the-Bottle” (FTB) challenge, this research explores how experiential design can help cause-related marketing. This study aims to show that experiences designed as anti-structural and anti-functional can raise awareness through action. Design/methodology/approach The authors study a corpus of 52 introspective journals and 60 pictures about the challenge, which entails filling empty bottles with cigarette butts from the streets as quickly as possible, then sharing pictures of the bottles on social media. Findings The anti-structural design of the experience activates the participants’ experiential system, and the social interactions between the participants and pedestrians construct meaning for the experience. The results further indicate that as follows: individuals’ frames of reference can explain whether they perceive the experience as liberatory or stochastic; anti-structural design can serve cause-related marketing by focusing on three stages: doing, showing and sharing; and experiential marketing can serve societal and social causes. Research limitations/implications This research involved a single field. Further research with more heterogeneous participants would be insightful. The power of experiential marketing to serve meaningful and collective causes should be encouraged. Further research should be conducted to understand and conceptualize these collective attempts to fight the dark sides of consumption. Practical implications In line with Pine and Gilmore’s (1999) advice to stage memorable experiences by working cautiously on cues, the FTB challenge analysis indicates that by focusing on material evidence and staging a specific sequence of doing something about it, showing everyone what is being done and expanding visibility by sharing artifacts of the action on social media, one can actually make people think about and remember the action. Social implications The “do-show-share” design that the FTB challenge uses can be relevant for many cause-related marketing efforts because it operates on both individual and collective levels. Originality/value This research offers a new perspective on experiential marketing by studying how experiences designed to be anti-structural can renew social, cause-related marketing tools.

Embodied Architecture

<p>The human body is what we come to know the world by. Everything is relative. Using a body centred approach, the relationships held between the Body, Clothing and Architecture are explored through the identification of Skin, Intimacy and Boundary. Beginning with the layers and skins closest to the body, a process of building around and working out is used to establish an understanding of the relationships held between the three subjects. This methodological approach is used throughout the thesis, both theoretically and by design. The body is approached from a phenomenological perspective where experiential design methodologies are employed with the intent of altering the body’s understanding of itself; its lived experience, embodied cognition and sensory perception. Photographic images capture experiential design moments, translating and expressing the theories being discussed throughout. The architectural conditions studied are contained within the parameters of the domestic. This environment represents the most intimate architectural expression of the self, grounding the body in context. A 1:1 scale structural model identifies the potentials of what contemporary architecture can be and how it can act on and with the body to alter the lived experience. It generates dynamic spatial conditions, demonstrating architectures ability to engage with the body. The interactive spatial changes experienced stimulate both physical and psychological shifts and as a result generate new embodied experiences. As the body is used to ground the generative design processes, clothing and architecture are bought together through the amalgamation of skin, intimacy and boundary, resulting in the production of the Embodied Architecture structure. The theoretical basis for the production of this architectural intervention seeks to be pushed further, challenging contemporary architecture to engage the body and enrich the lived experience.</p>

Embodied Architecture

<p>The human body is what we come to know the world by. Everything is relative. Using a body centred approach, the relationships held between the Body, Clothing and Architecture are explored through the identification of Skin, Intimacy and Boundary. Beginning with the layers and skins closest to the body, a process of building around and working out is used to establish an understanding of the relationships held between the three subjects. This methodological approach is used throughout the thesis, both theoretically and by design. The body is approached from a phenomenological perspective where experiential design methodologies are employed with the intent of altering the body’s understanding of itself; its lived experience, embodied cognition and sensory perception. Photographic images capture experiential design moments, translating and expressing the theories being discussed throughout. The architectural conditions studied are contained within the parameters of the domestic. This environment represents the most intimate architectural expression of the self, grounding the body in context. A 1:1 scale structural model identifies the potentials of what contemporary architecture can be and how it can act on and with the body to alter the lived experience. It generates dynamic spatial conditions, demonstrating architectures ability to engage with the body. The interactive spatial changes experienced stimulate both physical and psychological shifts and as a result generate new embodied experiences. As the body is used to ground the generative design processes, clothing and architecture are bought together through the amalgamation of skin, intimacy and boundary, resulting in the production of the Embodied Architecture structure. The theoretical basis for the production of this architectural intervention seeks to be pushed further, challenging contemporary architecture to engage the body and enrich the lived experience.</p>

Musical Scents: On the Surprising Absence of Scented Musical/Auditory Events, Entertainments, and Experiences

The matching of scents with music is both one of the most natural (or intuitive) of crossmodal correspondences and, at the same time, one of the least frequently explored combinations of senses in an entertainment and multisensory experiential design context. This narrative review highlights the various occasions over the last century or two when scents and sounds have coincided, and the various motivations behind those who have chosen to bring these senses together: This has included everything from the masking of malodour to the matching of the semantic meaning or arousal potential of the two senses, through to the longstanding and recently-reemerging interest in the crossmodal correspondences (now that they have been distinguished from the superficially similar phenomenon of synaesthesia, with which they were previously often confused). As such, there exist a number of ways in which these two senses can be incorporated into meaningful multisensory experiences that can potentially resonate with the public. Having explored the deliberate combination of scent and music (or sound) in everything from “scent-sory” marketing through to fragrant discos and olfactory storytelling, I end by summarizing some of the opportunities around translating such unusual multisensory experiences from the public to the private sphere. This will likely be via the widespread dissemination of sensory apps that promise to convert (or translate) from one sense (likely scent) to another (e.g., music), as has, for example already started to occur in the world of music selections to match the flavour of specific wines.

When Qualitative Research is Taught Virtually: Drawing on Experiential Design to Build Deeper Knowledge of Qualitative Observation

This essay discusses the EdD Program design and qualitative research course sequence at Drexel University, a private, non-profit institution. This large program admits up to 140 EdD students annually with approximately 100 attending fully online and 40 attending hybrid offerings at the main campus and at a satellite program in Washington, DC. The essay features a qualitative course observation activity designed by Janesick (2011) to be used face-to-face and details how the activity has been adapted for virtual delivery at East Coast University. As a literature review revealed a paucity of published works on teaching observation qualitatively, the authors seek to contribute to the knowledge base with particular emphasis on faculty teaching in an online program. Based upon the East Coast University faculty’s use of this observation activity, students develop increased understanding of the roles of perception and perspective in qualitative observation.

PENGARUH PERMAINAN KARTU HURUF TERHADAP KEMAMPUAN MEMBACA ANAK KELOMPOK A DI TK AMANDA CIPTA MENANGGAL SURABAYA

This research is motivated by the lack of use of letter cards in learning in kindergarten, in this case to develop children's reading skills, it is very necessary to have interesting learning such as letter card games, because by using letter card games develop the ability of the right brain, can recognize letters easily, with letter cards children can learn while playing, so that children are not easily bored and bored, children in kindergarten Amanda are less developed reading skills because of that many children can not read, develop abilities reading children can help children in preparing themselves to enter elementary school, this can make it easier for children to read because children already know the basics. The purpose of this study was to determine whether there is an effect of the game of letter cards on the reading ability of group A children at TK Amanda Cipta Menanggal Surabaya. The method in this study is a quantitative research method using the type of Pre-Experiential Design in the form of One Group Protest-Postest Design. This quantitative research has 3 stages: pretest, treatment treatment and posttest. Data collection used is observation and documentation. The results of the study were that there was no effect of letter card games on the reading ability of group A children in Amanda Cipta Menanggal Kindergarten, this was evidenced from the pre-test and post-test data obtained using SPSS v.20 which showed that the sig value obtained was 0,21<0.05, then Ho is automatically accepted Ha is rejected.

Veteran trees have divergent effects on beetle diversity and wood decomposition

Veteran hollow trees are keystone structures in ecosystems and provide important habitat for a diverse set of organisms, many of which are involved in the process of decomposition. Since veteran trees are ‘islands’ of high biodiversity, they provide a unique system in which to study the relationship between biodiversity and decomposition of wood. We tested this relationship with a balanced experiential design, where we quantified the taxonomic and functional diversity of beetles directly involved in the process of decomposing wood, and measured the decomposition of experimentally added bundles of small diameter wood around 20 veteran trees and 20 nearby young trees in southern Norway. We found that the diversity (both taxonomic and functional) of wood-decomposing beetles was significantly higher around the veteran trees, and beetle communities around veteran trees consisted of species with a greater preference for larger diameter wood. We extracted few beetles from the experimentally added wood bundles, regardless of the tree type that they were placed near, but decomposition rates were significantly lower around veteran trees. We speculate that slower decomposition rates around veteran trees could have been a result of a greater diversity of competing fungi, which has been found to decrease decay rates. Veteran trees provide an ecological legacy within anthropogenic landscapes, enhance biodiversity and influence wood decomposition. Actions to protect veteran trees are urgently needed in order to save these valuable organisms and their associated biodiversity.