Fear Thy Neighbour: Socialisation and Isolation in Animal Crossing

In the last three decades Japan has experienced a steady process of social disconnection, the vanishing of interpersonal links, and the decline of the making of new bonds. As an increasingly popular saying, Japan has been labelled as a “muen shakai”, a relationless society. Then, while some neoliberal discourses have praised the disappearance of social relationships lionising individualism and self-responsibility, other voices have advocated for the active participation in the making of new communities. This article argues that,Animal Crossing has engaged this debate, exploring the complexities of the process of socialisation, interpersonal relationships, and the making of communitarian bonds. The article further argues that Animal Crossing: New Leaf proposes a socialisation simulation that presents such process as an uncontrollable, unpredictable, and demanding endeavour. To support this argument, the article examines Animal Crossing: New Leaf’s main mechanics focusing on its affective design, and how it modulates players’ attention through manipulating their agency over the game.

An Ontological Approach of the Cognitive and Affective Product Experience

The cognitive and affective design aims to attract consumers with products and new products that provide innovative experiences with the intense functional and “cognitive” impact such as ease of use, in addition to “affective” impact as the pleasure of consuming. However, it is difficult to anticipate the consumer's preferences and intentionality, because what happens inside his mind, brain, or subjective experience (wishes, needs, and preferences) is not accessible. This study's objective was to propose an ontological and multidisciplinary approach to the cognitive and affective product experience through an explanation framework and a conceptual model. The model was tested, and the preliminary results indicate that the proposal contributes positively to the advance of the explanation, evaluation and translation of the product experience.

Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies

The aim of this paper is to explore the generation of consumers’ responses to sustainability design strategies by considering the principles of affective design. A conceptual model of consumers’ response, in which a distinction is made between subjective impressions and behavioral responses, is defined and validated by conducting an experiment. Six wardrobes, representing sustainability design strategies (refurbishment, adaptability, durability, personalization, maintenance and flexibility) were selected. Eighty-seven participants assessed 14 impressions of the wardrobes including long-life, functional, aesthetic, emotional and environmental aspects as well as behavioral responses (product attachment and willingness to keep). Long-life impressions are more related to willingness to keep, while aesthetic ones are more closely linked to attachment. Practical and emotional impressions are associated with both behavioral responses. Design strategies and personal concerns have an influence on consumer response. These results are expected to help managers and designers promote a sustainable behavior by selecting the most suitable design strategies.