Parody and Garden Path

This is a study of Chinese rhetorical constructions, parody and garden path (GP), from the perspective of lexico-constructional pragmatics (LCP). LCP adopts a holographic view of lexicon and construction so that they can be analyzed alike. We take parody and GP examples from Chinese advertisements for analysis. The LCP analysis highlights the pragmaticity and rhetoricality of each case: for a particular effect. When difficulty arises, pragmatic means may be used to “pragma-coerce” the right, clever, or erroneous use of a rhetorical construction for delivery of a retrievable intended effect, an Aha-effect. We conduct a mini-questionnaire with two cases, the former dealing with parody and the latter with GP. The study indicates the humor competence of ordinary Chinese participants (around the level of BA) as far as parody and GP are concerned and the participants’ potential for cognition of the pragma-rhetorical values of parody and GP or their potential for generation of such utterances. It is suggested that rhetorical constructions outwit the less rhetorical or grammatical constructions iff they are available and accessible, and that LCP can offer us a feasible interpretation of such tropes as parody and GP.

“Aha”ptics: Enjoying an Aesthetic Aha During Haptic Exploration

Perceptual insight, like recognizing hidden figures, increases the appreciation of visually perceived objects. We examined this Aesthetic Aha paradigm in the haptic domain. Participants were thinking aloud during haptic exploration of 11 visually nonaccessible panels. They explored them again evaluating them on liking, pleasingness, complexity, and interestingness. Afterwards they rated photographs of the panels on the same variables. Haptic pleasingness was predictable by the strength of insight (Aha!) during free exploration and the material feel. Liking was increased when complexity was high in addition. Pleasingness and interest were negatively related to each other but predicted liking in a combined model. Personality and explorative strategies were considered, for example, strength of insight was increased for ambiguity-tolerant people, and people with high need for closure explored more globally. Evaluations of haptic and visual explorations correlated significantly, and in both modalities, complexity correlated more strongly with interest than with liking. Our study transfers the Aesthetic Aha effect to the haptic domain and reveals slight differences in its hedonic quality with a potentially higher relevance of pleasingness. We suggest that revealing a (meaningful) structure during exploration—visually or haptically—can enhance positive affect and interest hereby benefits from an increased level of complexity.