MOTIVATION, STRATEGY, DIGITAL MARKETING: MSME SUREFIRE MOVES TO SURVIVE IN THE MIDST OF THE COVID-19 PANDEMIC

This service activity aims to analyze the needs and build a digitalization mindset for MSMEs in Malang City in facing the challenges of the Covid-19 Pandemic. Digital marketing strategies can be a bridge for MSMEs to reach a wider target market, so an interpersonal approach is needed to encourage business people to renew targeted marketing strategies. The method of implementing this activity consists of three stages, namely pre-implementation, implementation and post-implementation. The findings on the activity contain interesting facts, including MSMEs in Malang City do not experience capital problems, cash flow uncertainty causes a reduction in production activities, features on online platforms have not been used optimally and difficulties in compiling interesting content that can create interaction with the target market. Significant results were shown by MSME actors after participating in counseling and training activities, namely MSME actors were able to determine an online platform that could support their marketing system and some MSME actors were able to create interactions with consumers through digital activation to the purchase process from consumers. Apart from that, there are still many things that must be improved by MSME actors, especially in improving the quality of human resources and the digital marketing system.

The Effects of Fiscal Effort in Tunisia: An Evidence from the ARDL Bound Testing Approach

The purpose of this paper is to examine the various structural determinants of revenue and tax effort in Tunisia. We used on the empirical study an ARDL model to estimate the dynamic equation of fiscal potential and its structural and non-structural determinants covering the period of 1996–2017 in Tunisia. The empirical results show that before 2010, Tunisia fully exploited its fiscal potential, and the tax effort was above unity. After 2010 this trend was reversed. Despite the increase in the tax burden, Tunisia is below potential. The results showed that Tunisia is facing dramatic difficulties in mobilizing more tax revenue with this same taxpayer base. As a result, it is called upon to orient reform actions towards two aspects: broadening the taxpayer base to guarantee more tax fairness and adopting an awareness and motivation strategy aimed at greater tax compliance. Tunisia should adopt reforms that aim to eliminate the flat-rate regime and put in place advantages and procedures to facilitate and motivate the transition from informal to formal. Finally, it would be wise to further regulate cash payments and ensure the application of the legal rules governing the matter. In order to optimize the allocation of budgetary resources and ease the pressure on public finances, it would be appropriate, even with a delay in relation to the legislation to fight tax evasion and fraud by improving the human and material resources made available to the tax administration and consolidating its digitalization efforts.

The Relations Between Motivation, Strategy Use, Frequency, and Proficiency in Foreign Language Reading: An Investigation With University English Language Learners in China

This study explores the structure of motivation in foreign language (FL) reading among 186 university English language learners (ELLs) in China, and investigated the relations between motivation, strategy use, frequency, and proficiency in FL reading. The data were collected from three questionnaires and the reading section of a mock College English Test (Band 4). The data were analyzed using exploratory factor analysis (EFA), correlation, hierarchical cluster analysis, and t tests. The EFA generated three scales, one for intrinsic motivation (i.e., the Efficacy and Engagement scale) and two for extrinsic motivation (i.e., the Utility Value scale and the Academic Value scale). The correlation analyses showed that only the Efficacy and Engagement scale was significantly correlated with reading proficiency. The cluster analysis identified two groups of students, who differed in the three motivation scales as their motivational profiles. Based on the motivational profiles, differences on strategy use, frequency, and proficiency in English were also observed.

Motivation solutions for small and medium-sized enterprises in the Southern Transdanubian Region

The singularity of human resources and the complex interests in the world of work are a constant challenge for business executives and HR colleagues. While the difference between the performance of a motivated and an unmotivated employee can be up to twice as much at almost the same cost level, the motivation strategy is typically either absent from the business life, or operates on a reactive concept based on an unconscious design. Although the mere presence of motivation and its various levels are less quantifiable in exact terms with direct tools, a performance which is much weaker than possible is measurable in the short and long term, and its negative economic results are clear. The aim of the research is to examine the motivational practices of small and medium-sized enterprises (SMEs) operating in the Southern Transdanubian Region. Involving 300 businesses we evaluated the applied wage system, the role of money among the motivational tools, the extent and causes of fluctuation, the system of employee training, the way of performance evaluation, the reasons for underperformance, the importance of motivation, the company motivation strategy and the efforts to retain the key people. The employee motivation can be increase in several forms, but the priority of needs and claims is constantly changing. Updating this motivational matrix is a real leadership challenge, but this effort can pay off multiple times. According to the results it can be stated that the motivation strategy – as a key economic issue – is not given sufficient attention in business practices.

The SwiftBulge Survey: Motivation, Strategy, and First X-ray Results

Very faint X-ray transients (VFXTs) are X-ray transients with peak X-ray luminosities (LX) of L$_X{\lesssim}10^{36}$ erg s−1, which are not well-understood. We carried out a survey of 16 square degrees of the Galactic Bulge with the Swift Observatory, using short (60 s) exposures, and returning every 2 weeks for 19 epochs in 2017-18 (with a gap from November 2017 to February 2018, when the Bulge was in sun-constraint). Our main goal was to detect and study VFXT behaviour in the Galactic Bulge across various classes of X-ray sources. In this work, we explain the observing strategy of the survey, compare our results with the expected number of source detections per class, and discuss the constraints from our survey on the Galactic VFXT population. We detected 91 X-ray sources, 25 of which have clearly varied by a factor of at least 10. 45 of these X-ray sources have known counterparts: 17 chromospherically active stars, 12 X-ray binaries, 5 cataclysmic variables (and 4 candidates), 3 symbiotic systems, 2 radio pulsars, 1 AGN, and a young star cluster. The other 46 are of previously undetermined nature. We utilize X-ray hardness ratios, searches for optical/infrared counterparts in published catalogs, and flux ratios from quiescence to outburst to constrain the nature of the unknown sources. Of these 46, 7 are newly discovered hard transients, which are likely VFXT X-ray binaries. Furthermore, we find strong new evidence for a symbiotic nature of 4 sources in our full sample, and new evidence for accretion power in 6 X-ray sources with optical counterparts. Our findings indicate that a large subset of VXFTs is likely made up of symbiotic systems.

THE ROLE OF MOTIVATION, STRATEGY USE AND SECOND LANGUAGE APTITUDE IN THE DEVELOPMENT OF LISTENING SKILLS BY ADULT CHINESE LEARNERS

This research has investigated the associations among strategy use, language learning aptitude and motivation and their impact on predicting the development of listening skills of Spanish-Catalan bilingual beginner learners studying Chinese. The participants were 13 Spanish-Catalan bilingual students majoring in International Business and Tourism in a school in Barcelona, taking Chinese as an optional language course for their first year of study. All of them were raised in Catalonia speaking Catalan and Spanish, except for one student originally from Morocco. In addition, all of them had an intermediate level of English (CEFR: B1-B2). The experiment consisted of a motivation questionnaire, Strategy Inventory for Language Learning (SILL), LLAMA_D, a pre-test and three post-tests (i.e. listening tests) in each month during the 3 month research period. The collected data was analysed through the Spearman correlation coefficient and the results of the effects on Chinese listening gains display that motivation was found to be a strong predictor of the development of Chinese listening gains. Strategy use has a significant positive effect, but the very strong correlation was only found in the first stages, the effect decreased later on. Instead, language learning aptitude had a non-significant effect as measured by LLAMA_D. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0740/a.php" alt="Hit counter" /></p>

Memaksimalkan Nilai Pendidikan Islam dan Komunikasi dalam Upaya Mensukseskan Perekonomian Di Era 4.0

The purpose of the implementation of this research is to determine the maximum value of Islamic Education and Communication in Efforts to Succeed the Economy in the Era of 4.0 in Parungjaya Village. because basically the economy is an important factor in people's lives. Both in meeting individual needs and society in general. The progress of a society can be seen from the ability of Islamic education, communication and economy. The higher the economic level of the community, the more prosperous the community's life is. This research uses a qualitative approach through case studies. Data obtained through in-depth interviews, observation, and documentation. The data analysis steps include data reduction, data presentation, and verification. The data sources needed to collect and process in this study are primary data and secondary data. Primary data is the parties who are used as research informants. This type of data includes information and information about the condition of the community in Parungjaya Village. And secondary data, namely various books containing public policy theory, theory of public policy implementation, as well as various documents and writings on the condition of the Parung Jaya village community as well as other data relevant to the needs and objectives of the study. Parungjaya Village itself, education has been very good, it can be seen from the awareness of the community who are aware of the importance of education. However, public interest in higher education is still lacking because they prefer to work. As well as religious activities that are already running actively in every block every week. However, from these activities the residents still lack enthusiasm to participate. Likewise, pottery is one of the superior products. Although in modern times like today, more sophisticated and modern tools have begun to erode. Like utensils made of clay etc. What is very unfortunate for them at this time is the lack of the next generation of pottery craftsmen. Based on the research results obtained, the author of Parung Jaya Village has implemented a comprehensive socialization and motivation strategy. Abstrak Tujuan pelaksanaan penelitian ini adalah untuk mengetahui maksimalnya Nilai Pendidikan Islam Dan Komunikasi Dalam Upaya Mensukseskan Perekonomian Di Era 4.0 Di Desa Parungjaya. karena pada dasarnya ekonomi merupakan faktor penting dalam kehidupan masyarakat. Baik dalam pemenuhan kebutuhan individu maupun masyarakat secara umum. Kemajuan suatu masyarakat dapat dilihat dari kemampuan pendidikan islam, komunikasi dan ekonomi. Semakin tinggi tingkat ekonomi masyarakat semakin sejahtera kehidupan masyarakatnya. Penelitian ini menggunakan pendekatan kualitatif melalui studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Adapun langkah-langkah analisis data meliputi reduksi data, penyajian data, dan verifikasi. sumber data yang diperlukan untuk menghimpun dan diolah dalam penelitian ini adalah data primer dan data sekunder. Data primer yaitu para pihak yang dijadikan informan penelitian. Jenis data ini meliputi informasi dan keterangan mengenai keadaan masyarakat di desa parungjaya. Dan data sekunder yaitu berbagai buku yang berisi teori kebijakan publik, teori implementasi kebijakan publik, serta berbagai dokumen dan tulisan mengenai keadan masyarakat desa parung jaya dan juga data lainnya yang relevan dengan kebutuhan dan tujuan penelitian. Desa Parungjaya sendiri, pendidikan sudah sangat baik, terlihat dari kesadaran masyarakat yang sadar akan pentingnya pendidikan, Namun minat masyarakat terhadap pendidikan perguruan tinggi masih kurang karena lebih memilih untuk bekerja. Serta kegiatan keagamaan sudah berjalan aktif di setiap blok setiap pekan. Namun dari kegiatan-kegiatan tersebut masih kurangnya antusias warga untuk turut serta. Begitu juga dengan gerabah merupakan salah satu produk unggulan. Meskipun pada jaman modern seperti saat ini, mulai tergerus oleh alat- alat yang lebih canggih dan modern. Seperti halnya perkakas yang terbuat dari tnah liat dll. Yang sangat disayangkan oleh mereka saat ini adalah kurangnya generasi penerus pengrajin gerabah. Berdasarkan hasil penelitian yang diperoleh, penulis Desa Parung Jaya sudah menjalankan strategi sosialisi dan motivasi secara menyeluruh.