Attitudes Towards the Elderly Among Students of Pedagogy

The main aim of this study is to consider and present pedagogy students’ attitudes towards the elderly. The results presented herein were collected in a pilot project. The survey was conducted among 66 pedagogy students; a questionnaire and the semantic differential method were used as the research tools. The results revealed positive attitudes among the students towards the elderly. However, a conclusion was drawn that pedagogy students should be allowed to take part in activities involving the elderly. Students’s awareness of their own attitudes might allow them to understand elderly people’s behavior. A proper understanding of the aging process and old age can create a chance for better communication and inter-generational cooperation. It is also an inspiration for understanding their own aging process.

A STUDY ON THE DIFFERENCES IN VISION BETWEEN THE YOUNG AND THE ELDERLY IN SIGNS

It has been shown that with aging, cataracts become cloudy and colour perception and visual acuity deteriorate. As the world's population ages, there is a need for signage that considers older people's visual characteristics. This study aimed to clarify the effects of sign components on visual perception and identify differences in the effects of age. We conducted a psychological evaluation using the semantic differential method on 20 young and 10 elderly. The results showed that the younger participants gave higher ratings to many questions than the older participants. The factor analysis results showed that the items of the questionnaire consisted of a "visibility factor" and "harmony factor". The elderly were more likely to be affected by the viewing distance than the young invisibility.

Perception of advertising texts by native russian speakers of different age groups

The article presents the results of an experimental study of the perception of advertising texts by speakers of Russian of different age groups. The subject of the research is the peculiarities of respondents' perception of advertising texts. The main objective of the study was to identify the emotional and evaluative component in the perception of the proposed advertisement texts by representatives of different age groups, which determined the choice of the research approach to the linguistic material. Three advertising texts from the social network Instagram were taken for the experiment. The study was conducted in the form of a survey on the online platform Google Forms. The survey was conducted in two stages. The first stage was a psycholinguistic experiment using the semantic differential method, and the second stage was a questionnaire survey followed by quantitative and qualitative interpretation of the results. The semantic differential method allowed to reveal the emotional and evaluative component, and the questionnaire method allowed to verify the obtained results. The aim of the article is to present the peculiarities of the perception of advertising texts by representatives of different age groups. The analysis of the experimental materials allowed us to conclude about the difference in the perception of one advertisement by people of different ages, as well as about the effectiveness of the semantic differential method for studying the perception of polycode advertisement texts. The experimental study confirmed the hypothesis that when creating advertising texts it is necessary to take into account the difference in the perception of advertising by people of different ages. Only in this way can an effective advertisement text be created, which will work for the main purpose the sale of a product or service. The hypothesis that the semantic differential method is effective for studying the perception of an advertisement text, including respondents of different age groups, was also confirmed. The results of the experimental study provide an opportunity to expand the understanding of the possibilities and effectiveness of using the semantic differential method in studying the respondents' perception of the advertising text, and can also be applied in the training of advertising professionals.

Criteria evaluation of a visually comfortable scenario for lighting a production premises using the semantic differential method

The study is considered to identify the evaluation of the artificial light characteristics and the principles of shaping an industrial lamp for creating a scenario of visual-comfortable lighting of production premises by the semantic differential method.

Effect of an Illegal Open Dump in an Urban Forest on Landscape Appreciation

Rubbish in a forest environment is a great threat to this ecosystem, but this threat may also apply to the lost benefits for visitors to the forest. Previous studies proved that forest areas have a positive effect on obtaining psychological relaxation in the people visiting them. However, it was not known whether this restorative experience could be disturbed in any way by the presence of an open dump in the forest. To check how the presence of a landfill affects the visitors, an experiment was planned in which the respondents observed a forest area with a landfill and a forest landscape without a landfill for 15 minutes (control). The respondents then assessed the landscape using the semantic differential method and the Perceived Restorativeness Scale (PRS). An analysis of these observations showed that the presence of a landfill in the forest significantly changed the appreciation of the landscape by the respondents, the values of positive experiences decreased, and the negative experiences increased. Restorativeness was also reduced. Based on the results, it can be concluded that the presence of garbage in the forest may interrupt the restorative experience of its visitors.

Manfaat visual keberadaan hutan kota Padang Golf Halim

Golf course landscape is a form of green open space. Besides comprising a game area, the golf course landscape also has a buffer area that can be categorized as an urban forest. Halim Golf Course is one of the golf courses in Jakarta which has a non-game area in the form of urban forest. Studies on the value of the visual benefits of golf courses are rarely conducted. This study aims to determine the visual benefits of urban forest of Halim Golf Course. The method used is the assessment of visual quality with the SBE method and impression evaluation with the semantic differential method. The results obtained show that urban forests in the form of golf courses generally have aesthetic value. In addition, urban forests that are neatly arranged and not too dense are preferred.