Modeling the Activities of Internet Companies by Using Innovative Processes

The article is devoted to the urgent theme of the modernity – modeling the activities of Internet companies, whose main task is to run efficient business. The main purpose of this article is to define the basic regularities that determine the peculiarities of risk assessment in business as the main element that contributes to achieving the economic security of an organization, as well as to explain the choice of the optimal model for integrating a company into the information business. In the article the information business models have been analyzed, the areas of information commerce, factors for the efficient implementation of business models, and the attractiveness of the online market have been considered. The possibilities of using new online technologies in intracompany processes and communications in advertising and other commercial activities of the company have been assessed