Features of the tourist enterprises image formation

The article defines the types of tourist enterprises depending on the duration of operation on the market and the features of activities to maintain and develop their image based on the empirical data obtained as a result of the tourist services market research in Yalta (Republic of Crimea). These are enterprises that are that for the first time begin to operate in the tourist market and form their image, enterprises that are active in the market, but do not form their image; enterprises that need to review or completely change their image building activities.For each type of enterprise, the stages of the image formation, including the necessary marketing tools, have been developed and substantiated: for the first type of the enterprises – determination of the image audience, development and approval of corporate identity, implementation of internal and external image building, image management; for the second type – image audit, analysis of the causes of the loyalty loss, development and implementation of image events; for the third type – image audit, choice of approach to the image program implementation. It is proved that the image of the tourist enterprise is characterized by a life cycle.It is proposed to consider four stages of the life cycle: formation; development; stability; blurring and loss. The characteristic features of the stages, management goals and the program of image building events have been determined.

Advances in live imaging early mouse development: exploring the researcher's interdisciplinary toolkit

ABSTRACT Live imaging is an important part of the developmental biologist's armoury of methods. In the case of the mouse embryo, recent advances in several disciplines including embryo culture, microscopy hardware and computational analysis have all contributed to our ability to probe dynamic events during early development. Together, these advances have provided us with a versatile and powerful ‘toolkit’, enabling us not only to image events during mouse embryogenesis, but also to intervene with them. In this short Spotlight article, we summarise advances and challenges in using live imaging specifically for understanding early mouse embryogenesis.

Analysis of IKM Perceptions on The Role of Events to Moderate the Influence of Product Quality and Product Value on Brand Image (Study on Denpasar Festival)

The development of the Creative Economy sector in collaboration with the IKM Sector to maintain local culture so it continues to grow and be sustainable. The development of IKM creativity is facilitated by the Denpasar City Government through the Denpasar Festival which is expected to be able to build an ecosystem, brand image and creative economy networking. For this reason, event implementation as one of the promotional media, so that the IKM brand image can be known by the wider community, both domestically and abroad. The purpose of this study is to examine and analyze the effect of product quality and product value on the brand image of IKM and moderated by the event. Respondents in this study were IKM who participated in the Denpasar Festival event for 3 consecutive years (2017 to 2019). The number of respondents used was 154 IKM using a sampling technique called Proportionate Stratified Random Sampling. This research used SEM analysis with SmartPLS 3.0 program. The results showed that product quality has a positive and significant effect on brand image, product value has no effect on brand image, events can moderate the effect of product quality on brand image, and events are not able to moderate the effect of product value on brand image.

Simultaneity and Coexistence: Audible Overlaps in Cinematic Time

This article builds upon concepts of simultaneity and coexistence offered by Bergson and Deleuze to explore new approaches to cinematic audibility. Recognised film theory terms such as synchronisation and synchresis approach sonic time from the transcendent distance of audioviewership. This essay moves cinematic experience inward to ask what is audible within the film world itself. Simultaneity and coexistence penetrate cinematic time to express a multiplicity of audible layers, threads or lines that occur in relation to image-events. The essay both advances and critiques Bergson's and Deleuze's conceptions of time, making it relevant to both film studies and metaphysics.

No Small Thing

The Mississippi Freedom Vote of 1963 is no small thing. It is a complex historical and rhetorical phenomenon worthy of in-depth analysis. The Mississippi Freedom Vote of 1963 was an integrated citizens’ campaign to empower and promote agency for blacks within the state. With candidates Aaron Henry, a black pharmacist from Clarksdale, for governor and Reverend Edwin King, a white college chaplain from Vicksburg, for lieutenant governor, the Freedom Vote ran a platform aimed at obtaining votes, justice, jobs, and education for blacks in the Magnolia state. Though the actual campaign took place October 13 through November 4, the Freedom Vote’s impact far transcends those few weeks in the fall of 1963 and extends beyond the borders of Mississippi. Campaign manager Bob Moses was right to label the Freedom Vote “one of the most unique voting campaigns in American history.” It is precisely how the rhetorical forms employed by the Freedom Vote catalyze agency that is so appealing and unique. Educating people about citizenship and then providing an opportunity to practice this phronesis in real time created a groundswell of political activity in Mississippi. The Freedom Vote campaign employed the rhetorical tactics of image events to protest voting rights inequalities by executing a campaign that allowed participants to enact the very agency that was being criticized. The campaign turned protestors in to citizens, allowing local citizens to experience empowerment, and it allowed organizers to learn valuable lessons that they would employ time and time again.

APPLICATION OF INTERACTIVE ONLINE AND OFFLINE METHODS IN THE FORMATION OF THE BRAND OF EDUCATIONAL INSTITUTION: PRACTICAL ASPECT

In the article in a practical example is described the role of the application of interactive methods in the formation of the brand of an educational institution. Particular attention is paid to the use of survey methods and monitoring to determine the level of designation of target groups for this topic. With a help of the PR- audit of the image of the Boris Grinchenko Kiev University, using questioning and monitoring, it has been determined that the most effective methods of forming and promoting a brand of an educational institution is the development and support of the educational institution’s website, us-ing of the social networks and the construction of a strategy of activity in them, the use of image events and establishing partnerships with the media, provided that they create and provide them with quality informational content. After conduction with the purpose of determining the most effective methods for forming the brand of an educational institution and referring to the research conducted and the needs of the target groups, the concept and program of the Forum «The brand of an educational institution: from concept to popularity» was developed. With the implementation of the Forum and the study of the participants’ impressions of the event, the necessity of training the representatives of the education sphere in basic skills in the formation and promotion of the brand of an educational institution is substantiated. Upon completion of the Forum, the organizers of the event conducted an additional survey on the participants’ sentiments to continue studying the theme of the development and promotion of the brand of the educational institution. The results of the survey confirm the fact that the irreversible development process, which is based on the involvement of innovative interactive means, is an urgent requirement of time that the representatives of educational institutions of Ukraine are willing to take.

Imagine events OF INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

This paper describes the image events of Institute of Journalism of Borys Grinchenko Kyiv University for 2017–2018 academic year in the following areas: 1) image educational activities and projects; 2) cooperation with employers; 3) leadership and staff development; 4) corporate culture; 5) state of science development; 6) social and humanitarian events, competitions and festivals; 7) volunteer activities and student charity events; 8) sports life; 9) student victories; 10) participation in universityevents; 11) student self-government. The scholarship program for students is also considered, information on the contingent of students of social categories of this period according to educational levels, courses and sources of funding is given.