How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

As sustainable development has become a worldwide concern in dealing with tensions between economic development and resource sustainability, green entrepreneurship as a potential solution is gaining popularity. This paper investigates the perceptions of green policies and their impact on green entrepreneurial behavior. Furthermore, green self-efficacy is identified as a psychological mechanism linking green entrepreneurship policies and green entrepreneur behavior and moral reflectiveness as a boundary condition. Building on the policy acceptance model (PAM), the relationships between two policy perceptions and two green entrepreneurial behaviors, the mediating effect of green self-efficacy, and the moderating effect of moral reflectiveness are explored. Results support the mediation and moderation effects, implying that governmental institutions can strive to improve entrepreneurs’ perceived usefulness and ease of use in terms of public policies to strengthen their engagement in green entrepreneurial behaviors.

Pelatihan untuk Meningkatan Semangat Green Entrepreneur pada Siswa Sekolah Menengah Atas

Background: Green entrepreneur dibutuhkan untuk menjawab tantangan bisnis yang baru di abad 21. Adanya konsep green economy menuntut adanya lebih banyak wirausahawan yang membangun bisnis secara lebih berwawasan lingkungan. Metode: Pengabdian dilakukan dengan cara penyuluhan serta simulasi. Hasil: Hasil dari pengabdian ini adalah siswa dapat mempelajari karakteristik dari green entrepreneur, meningkatkan kreativitas dengan cara memproduksi barang menggunakan barang bekas, serta mempraktekkan menghitung biaya produksi dan harga pokok. Kesimpulan: sikap kreatif siswa terasah melalui simulasi pengolahan bahan bekas menjadi sesuatu yang bernilai ekonomis. Melalui simulasi tersebut siswa juga belajar cara menghitung biaya produksi dan harga pokok penjualan.

Green Entrepreneurship Development Strategy Based On Local Characteristic To Support Eco-Tourism Continuous

The development of ecotourism can not be separated from the empowerment of local communities and small and medium enterprises (SMEs). The purpose of this research is to develop ecotourism development and planning model, especially the relationship between ecotourism and sustainable community development through green entrepreneurship development strategy by highlighting local uniqueness as the main weapon to enhance the attractiveness of ecotourism destination in NTB Province. Results of primary and secondary data collection have obtained SWOT picture which is useful to make the draft of village tourism policy in lombok NTB. Green Village based tourism entreprenuership and local wisdom to enhance tourist attraction to Lombok NTB: Output, governance system of green entrepreneur development and Tourism Village in NTB province, consisting of (a) Policy of developing green entrepreneur and tourism village for ecotourism destination development (b) Action Plan green entrepreneur and green product (c) Planning Indicators and (d) Monitoring and evaluation system.