Marketing technologies of customer relationship management: digital ecosystems

Digital technologies are changing customer expectations and reshaping the boundaries of industry markets forming ecosystems. At the same time, ecosystems are built on customer needs and go beyond a simple partnership between players from different industries to bring together digitally available services or products, providing an end-to-end experience for consumers. The article summarises research findings in the field of digital marketing and digital ecosystems. Theoretical and research issues of changes in marketing techniques for customer relationship management in the digital environment have been reviewed. The experience of the world’s leading ecosystems has been systematised, the main archetypes of digital ecosystems and key success factors have been highlighted.

The Development of Small-Medium Enterprises (SMEs) and the Role of Digital Ecosystems During the COVID-19 Pandemic

Small and medium enterprises (SMEs) have been the backbone of Indonesia's economy for over 100 years. There is nearly 64-million-unit business, with 98% of the market share belonging to the micro-business and 52% categorized as informal. Despite the uncertainty created by the prolonged crisis, a path of recovery is happening in the SME sector. Continuous effort to support SMEs has been planned include mapping out a cluster program. This chapter illustrates challenges and types of resilience and cluster issues facing SMEs that need to be resolved to prepare SMEs for recovery, and one of them is information technology. For many businesses, including SMEs, participation in the digital economy is the key to greater resiliency. The development of SMEs in Indonesia is an interesting topic with an actual illustration of the recent trends of Asian countries' economies and businesses in the current COVID-19 pandemic.

E-Platform Enabled Transnational E-Entrepreneurship

This paper examines transnational e-entrepreneurs enabled by e-platforms through the lens of entrepreneurship process theories. The authors argue that transnational e-entrepreneurs engaging in necessity-driven e-entrepreneurship have been neglected in current related literature. This paper first proposes that transnational e-entrepreneurship research should be conducted in a framework of cross-country e-entrepreneurial ecosystem that combines host- and home-country entrepreneurial ecosystems and digital ecosystems. Then the framework was tested by case studies and proved to be valid. The paper found that e-platforms enabled necessity-driven transnational entrepreneurs to operate in the same manner with opportunity-drive entrepreneurship. The authors also conclude future research themes for transnational e-entrepreneurship study should separate necessity-driven and opportunity-driven entrepreneurs. It suggests the policymaker needs to emphasize necessity-driven e-entrepreneurs.

E-Sports Industry in the Time of Green Digital Ecosystems

The phenomenon known as “eSports” has been growing in numbers in terms of revenue, market share, and popularity. This research aims to study this phenomenon in a larger scale which include findings from Southeast Asian countries such as Thailand and Singapore. The structure of the study will compromise of describing the eSports industry which is crucial to understanding the whole ecosystem of eSports, such as the economics behind the industry and the different roles that come under the industry. In order to do that, the application of a decision support systems tool is used to further study the future of eSports.

Systematically Understanding Cybersecurity Economics: A Survey

Insights in the field of cybersecurity economics empower decision makers to make informed decisions that improve their evaluation and management of situations that may lead to catastrophic consequences and threaten the sustainability of digital ecosystems. By drawing on these insights, cybersecurity practitioners have been able to respond to many complex problems that have emerged within the context of cybersecurity over the last two decades. The academic field of cybersecurity economics is highly interdisciplinary since it combines core findings and tools from disciplines such as sociology, psychology, law, political science, and computer science. This study aims to develop an extensive and consistent survey based on a literature review and publicly available reports. This review contributes by aggregating the available knowledge from 28 studies, out of a collection of 628 scholarly articles, to answer five specific research questions. The focus is how identified topics have been conceptualized and studied variously. This review shows that most of the cybersecurity economics models are transitioning from unrealistic, unverifiable, or highly simplified fundamental premises toward dynamic, stochastic, and generalizable models.

Steps toward a digital ecology: ecological principles for the study of digital ecosystems

The notion of digital ecosystems has become a fruitful metaphor for examining the effects of digitalization across boundaries of organization, industry, lifeworld, mind, and body. In business-economic terms, the metaphor has inspired IS research into new business models, while in engineering terms, it has led to important insights into the design and governance of digital platforms. Studying digital ecosystems in these terms, however, makes it difficult to trace and explain those effects of digitalization, which do not materialize predominantly in economic and engineering patterns. Important relationships and their effects may therefore go unnoticed. In response, I draw on the ecological epistemology of Gregory Bateson and others to contribute an ecological approach to digital ecosystems. Such an understanding, I argue, expands the possibilities for tracing and explaining the wide-reaching, boundary-crossing effects of digitalization and the runaway dynamics they may lead to. I suggest to do this based on three principles: (1) part-of-ness—phenomena are to be observed as always part of a larger ecosystem; (2) systemic wisdom—ecosystems have limits, which need to be respected; and (3) information ecology—ecosystems are not mechanical but informed, cognitive systems. As my contribution, I propose six avenues for future IS research into digital ecology.

Shaping Digital Ecosystems for Sustainable Production: Assessing the Policy Impact of the 2030 Vision for Industrie 4.0

How can we effectively shape digital ecosystems for sustainable production in line with the Sustainable Development Goals of the United Nations? The German Plattform Industrie 4.0 has developed a vision for 2030 entitled “Shaping Digital Ecosystems Globally” with sustainability as one of three key pillars. Based on this vision, three development paths towards a digital, networked and sustainable manufacturing industry of the future were identified and further concretized with corresponding scenarios and business use cases. This article assesses this participatory approach of jointly thinking and shaping futures, with a particular focus on outcomes and policy impacts. A specific focus is placed on the involved and addressed public and private stakeholders, industry and policy sectors, and governance levels. The study shows that the 2030 Vision for Industrie 4.0 is a good example of how broad policy impacts can be achieved by taking a multi-actor, multi-sector and multi-level approach. Based on some practical implications for designing collaborative manufacturing networks in digital ecosystems, the article concludes with a call for collective action towards the Sustainable Development Goals to be achieved by the year 2030.