Developmental Idealism and a Half Century of Family Attitude Trends in the United States

This paper examines a half century of trends in family attitudes and beliefs in the United States, including attitudes towards gender, marriage, childbearing, cohabitation, sex outside marriage, divorce, and same-sex relations. We trace attitudes from the 1960s through the 2010s using four data sources: Intergenerational Panel Study of Parents and Children, Monitoring the Future, General Social Survey, and International Social Science Project. We find profound and largely consistent changes in Americans’ attitudes. We argue these changes demonstrate the expansion of developmental idealism in the United States. Americans increasingly endorsed longstanding “modern” family attributes, as well as newly “modern” attributes viewed as extensions of freedom and equality and linked to seemingly natural progress of society. At the same time, sizable majorities remained committed to marriage and children. While Americans increasingly supported all individuals’ freedom to choose among a diversity of family behaviors, most continued to choose marriage and children for themselves.

The Influence of Developmental Idealism on Marital Attitudes, Expectations, and Timing

Recent theory suggests that developmental idealism (DI) is an important source of variation and change in family behavior, yet this suggestion is largely untested at the individual level. This study examines the influence of DI beliefs and values on individuals’ entrance into marriage. We hypothesize that when individuals and their parents endorse DI, they enter into marriage later or more slowly. We also hypothesize that two pathways connecting DI to marriage are the instillation of older timing attitudes and expectations of marrying at older ages. We test these hypotheses using panel data collected in Nepal from 2008 to 2014. When young people and their parents endorsed DI, the young people valued older ages at marriage and expected to marry later. Young people’s own DI endorsement also delayed their entrance into marriage, but parents’ DI did not.

Television and Development

Developmental idealism is a powerful cultural model specifying what development is, describing how it can be achieved, and framing it as desirable and good. Television is a key mechanism hypothesized to spread developmental idealism messages to remote areas that have previously been isolated from the outside world. Transcending traditional barriers of language and literacy, television introduces vivid depictions of modern family and modern society. This paper uses qualitative data from Vietnam to examine the expectation that ordinary citizens have for how television will influence their lives. Examining what local residents expect from television shows how pervasive developmental idealism is and how the developmental idealism model has already permeated thinking prior to television's arrival. Rather than television introducing ideas about modern family and modern society, village residents already had these ideas.

New Research on Developmental Idealism

In this introduction, we offer an overview of developmental idealism (DI) theory and the contributions of this special issue. DI is a collection of values and beliefs about socioeconomic development and its causal links to other elements of societies. Within DI, some societal elements are identified as “modern,” inherently good, and helpful to development, while others are identified as “traditional,” undesirable, and unhelpful to development. DI theory posits that these schemas spread from Northwest European elites to ordinary people. In turn, people are motivated to adopt “modern” behaviors because they are seen as the means of achieving a good life and socioeconomic development. The articles in this special issue contribute to the empirical investigation of DI theory in a variety of ways. This issue enriches the DI methodological toolkit, demonstrating, for example, that DI measures are valid and reliable and that internet search queries can be used to examine DI. The articles also make strides in assessing the prevalence and nature of DI thinking, from the internet to far-flung geographic locations, including Albania, Kenya, Nepal, and Vietnam. Finally, this issue contributes to identifying pathways for the spread of DI, pointing to national elites, monetary incentives, and television.

Developmental Idealism, the International Population Movement, and the Transformation of Population Ideology in Kenya*

The spread of developmental idealism's beliefs about how “modern” family practices help achieve a modern prosperous society did not happen spontaneously, especially in societies whose family systems bore little initial resemblance to the “modern” ideal. We examine how Kenya in the 1960s became the first sub-Saharan country to adopt a fertility reduction policy, even though Kenya's leaders and their Western advisers initially had very different population ideologies. The advisers were neo-Malthusians who viewed continued high fertility in the face of rapid mortality decline as a grave threat to Third World development, whereas most Kenyans were traditional mercantilists who viewed a larger family and a larger population as signs of wealth and prosperity. Kenyans' conversion to neo-Malthusianism is often presented as the simple result of education and reason: Kenyans came to be convinced that progress requires slower population growth and lower fertility, achieved through modern methods of fertility control. Our account differs. It recognizes that neo-Malthusianism was a Western export that faced substantial opposition and that its adoption was the result of a coordinated movement by neo-Malthusians that applied pressure on Kenyan elites to change the intimate behavior of their people. We conclude that developmental idealism has spread from its Western origins to ordinary people around the world, but that the process was not simple, inevitable, or uniform.

The Spread of Ideas Related to the Developmental Idealism Model in Albania

In this paper we use data from a nationally representative survey conducted in Albania in 2005 to study the spread of the worldviews, values, and beliefs of developmental idealism in the country. We find that Albanians have adopted developmental idealism, with ideas about development and developmental hierarchies that are similar to those of international elites. A substantial majority of Albanians also endorse the developmental idealist belief of an association between socioeconomic development and family matters. Many perceive development as both a cause and an effect of family change, but with more seeing it as a cause than as an effect. Albanians also perceive development as more closely related to fertility and gender equality than to age at marriage. But despite believing that development and family change are related, most Albanians continue to endorse lifetime marriage and strong intergenerational relations. This unique perception of development and demographic behavior reflects Albania's unique history with regard to economic, political and social change. We conclude that despite living in one of the most radical state socialist regimes in the world, which tried to keep its population sealed off from the outside world for many years, Albanians endorse many of the elements of developmental idealism.

Developmental Idealism in Internet Search Data

Scholarship on developmental idealism demonstrates that ordinary people around the world tend to perceive the level of development and the specific characteristics of different countries similarly. We build on this literature by examining public perceptions of nations and development in internet search data, which we argue offers insights into public perceptions that survey data do not address. Our analysis finds that developmental idealism is prevalent in international internet search queries about countries. A consistent mental image of national development emerges from the traits publics ascribe to countries in their queries. We find a positive relationship between the sentiment expressed in autocomplete Google search queries about a given country and its position in the global developmental hierarchy. People in diverse places consistently associate positive attributes with countries ranked high on global development indices and negative characteristics with countries ranked low. We also find a positive correlation between the number of search queries about a country and the country's position in indices of global development. These findings illustrate that ordinary people have deeply internalized developmental idealism and that this informs their views about countries worldwide.

The Reliability and Stability of Measures of Individuals' Values and Beliefs Concerning Developmental Idealism in Nepal

This paper examines the reliability and stability of developmental idealism (DI) measures in Nepal. DI is a set of cultural schemas that contains beliefs and values favoring modern societies and families over traditional ones and that views modern families as causes and effects of modern societies. It also views the world as dynamic, with change from traditionality toward modernity. Earlier studies have shown that DI has been disseminated widely internationally, but provide little evidence concerning whether individual views of DI can be reliably measured or the extent to which such views are stable across time. We estimate the reliability and stability of DI measures using panel data collected in Nepal. Our results indicate substantial reliability, equal or nearly equal to the reliability of standard value and belief items measured in general American surveys. There is also considerable stability of DI views across our study interval from 2008 to 2011.