EVALUATION OF PARTNERSHIP RELATIONSHIP IN ORGANIC VEGETABLE SUPPLY CHAIN IN CV. KURNIA KITRI AYU FARM MALANG

Market demand for organic vegetables at CV. Kurnia Kitri Ayu Farm continues to grow according to consumer needs. Market development is determined by the quality and continuity of the marketing distribution. To maintain this, in its business activities CV. Kurnia Kitri Ayu Farm established partnerships with several parties. The objectives of the research were 1) Knowing the supply chain of organic vegetables both in partnership and non-partnership with CV. KKAF, 2) Knowing the partnership patterns formed in the CV. KKAF, 3) Evaluating trust, commitment, communication, satisfaction, and dependence in organic vegetable supply chain partnerships. Respondents in this study consisted of the head of partner farmer groups, owners of CV. Kurnia Kitri Ayu Farm and the head of staff as a permanent partner for the home industry (baby care). The results showed 1) The flow of the organic vegetable supply chain consisted of the flow of goods, the flow of money, and the flow of information, 2) the partnership patterns contained in the organic vegetable supply chain, namely the plasma core partnership pattern, subcontracts, and general trading, 3) All parties in the supply chain on average feel very confident, have a very good commitment, communicate frequently, feel satisfied, and are very dependent on the performance of its partner members.

Operational impact of collaboration and resource specificity: the moderating role of technology context

Purpose – The purpose of this research is to enhance understanding of the sources of relational rents in supply chains and the nature of their relationships with performance. Using the relational view framework and contingency perspective, the study develops a model and hypotheses to understand the nature of the relationships of collaboration and resource specificity with operational performance under technology context contingencies. Design/methodology/approach – Data for testing the hypothesized relationships in the conceptual model were collected through a survey of managers in the Hoover’s database of manufacturing firms. The survey sample included 115 responses from a wide variety of manufacturing forms. Findings – Findings support the conventional wisdom relating collaboration and operational improvements. Notably, technological turbulence has a differential interactive influence on collaboration and resource specificity in predicting operational performance. In the former, the strength of the performance relationship is enhanced, while in the latter, it diminishes. Product complexity enhances the collaboration–operational performance linkage. The results, however, have to be further corroborated by more confirmatory analysis in future research. Research limitations/implications – The research findings are not conclusive but of an exploratory initial evidence, as stepwise regression analysis has its limitations. Additionally, while the study specifically focused on demand-side collaboration aspects, supply chain management envelops upstream and internal collaboration as well. Investigating the performance implications and the interactive dynamics among all three partnerships in the supply chains provides a richer understanding of supply chain partnerships. Besides, more comprehensive insights could be obtained by modeling the interactive effects of other factors in the operating context. Practical implications – Firms derive performance benefits from close collaboration with downstream partners because the operational enhancements from such relationships have customer service implications. Besides, the results provide a framework to managers for understanding the technology context conditions that may be best suited for leveraging collaborative initiatives and idiosyncratic investments in pursuit of operational performance improvements. Originality/value – Much of the evidence on the rent generation capabilities in supply chain partnerships is still anecdotal and extant empirical research lacks adequate explanation. Another critical shortcoming in extant literature is research on the disentangled interactive influence of operating context factors on the supply chain sources of rent (i.e. capabilities)–performance relationships. The study contributes by addressing these issues.