Platform Economy and Product Liability: Old Rules for New Markets

According to statistics, Amazon is one of the most-used online marketplaces worldwide. The COVID-19 pandemic and the ensuing lockdowns to reduce the spread of the virus have shown how critical online marketplaces are to enable e-commerce and keep commercial transactions alive, especially in such times when regular commerce is disrupted. However, when we buy online, we have no chance of examining whether the product works or whether it is defective. If something goes wrong when we buy a product from a third-party seller through Amazon, as consumers, we then face the challenge of trying to file a claim for the damages that might have arisen due to the defectiveness of the product. This article explores Amazon’s position in this scenario, with reference to the case law from both US and EU courts and regulations, not solely from the point of view of Product Liability Law, but also according to the E-Commerce Directive liability.

Implementation of marketplace data in the production of Consumer Price Index in Indonesia

Digital Economy in recent years, especially in Southeast Asia, including Indonesia, is growing rapidly. E-commerce is one part of the Digital Economy. BPS-Statistics Indonesia as a Non-ministerial Government Agency responsible directly to the president has conducted an E-commerce Survey in 2019. From this publication, it is concluded that the interest of Indonesian traders using the internet in selling in recent years has increased. So, the urgency of using e-commerce data in its application in official Statistics is increasingly needed. Several studies have carried out the application of e-commerce data in the calculation of The Consumer Price Index (CPI). In this research, e-commerce data is applied with a case study using the data from one of online marketplaces in Indonesia in calculating CPI at city level in Java. The purpose of this study is to compare the marketplace-based CPI data and BPS-Statistics’ survey-based CPI. The data is collected through web scraping techniques and followed by preprocessing data and analyzed descriptively. Web scraper that is built can be used in obtaining data. Commodity-level CPI with marketplace data tends to have relatively large prices which result in higher CPI being compared to BPS-Statistics CPI. Meanwhile, at the expenditure group level, the CPI between the two approaches is broadly similar in general.

The Handmade Effect: A Model of Conscious Shopping in an Industrialised Economy

Although online marketplaces for handmade products persist, little theoretical research has been undertaken to explain why firms choose a handmade strategy. In this paper, I develop a model that can explain the persistence through a handmade effect on the consumer side. I show that when consumers are willing to pay a sufficiently high handmade premium, the firm chooses production by hand over superior machine production. When the firm is part of a duopoly, the existence of consumers who care about the conditions under which a product is manufactured can explain the firms’ specialisation and, thus, the observed co-existence of handmade and machine-made products in the economy. Such specialisation is efficient, and can be robust to collusion. The presence of shoppers who are uncertain about the appropriate behaviour may enable the monopolist to use a handmade strategy to signal a social norm of conscious consumption.

Amidst COVID – 19 Pandemic: How to Gain Customer Advocacy for Indonesian Online Marketplaces Selling Luxury Products?

Amidst the prolonged COVID - 19 Pandemic, Indonesian online marketplaces selling luxury brand products have been experienced a decrease in their market share, while on the other side, Indonesian online marketplaces selling standard products have been experienced a bullish position with their extraordinary increase of market share. In this research, we tried to examine the impact of brand satisfaction on customer advocacy with brand loyalty as both mediating and moderating variable and luxury brand attachment as mediating variable. Our focus in this research was on Indonesian marketplaces selling luxury brand products during this terrible pandemic, COVID - 19 Pandemic. We examined 108 customers who had purchasing experiences on luxury-brand sports shoes at Indonesian online marketplaces. In choosing our respondents, we used a non-probability sampling technique, the purposive sampling method. To analyze our hypothesis, we used a qualitative approach, which is path analysis. The results show that luxury brand attachment has a significant positive effect on brand loyalty, brand loyalty has a significant positive effect on customer advocacy, both mediated by brand loyalty and luxury brand attachment, and brand loyalty strengthens the impact of luxury brand attachment on customer advocacy. From that findings, we suggest that Indonesian online marketplaces that sell luxury brand products should increase their brand satisfaction through customer loyalty and luxury brand attachment to gain higher customer advocacy during and post COVID - 19 pandemic

FP_Tree ASSOCIATION RULE MINING ECOMMERCE PRODUCT ADVERTISING EFFORTS TO IMPROVE PRODUCT BRAND SALES STRATEGY TO SUPPORT ECOMMERCE BUSINESS IN INDONESIA

The increasing growth of e-commerce in Indonesia makes research on online marketplaces an interesting topic to research. Several factors, such as buyer reviews and ratings, the ease of buying and selling transactions, shipping costs (postage), the reputation of the e-commerce platform, and also the reputation of the store itself (seller) are considered by buyers in choosing an online store. The more platforms there are, the more intense the competition between online marketplaces will be. With that, many start-up companies B2B (Business to Business), or B2C (Business to Customer), C2B (Customer to Business), C2C (Customer to Customer), which stated that many of their products were sold with fantastic sales figures. But there are also some products that need to be developed for sales due to the lack of product advertisements being broadcast and launched on a large scale because these products are considered good for future prospects and profitable for the company.

The impact of e-marketplace on the B2b relationships

PurposeConsidering the growing momentum of online marketplaces worldwide, the purpose of this paper is to develop a model to identify the main activities impacted by the implementation of an e-marketplace in the business-to-business relationship and assess the savings on costs for the main actors involved (i.e. manufacturer, distributor and retailer).Design/methodology/approachThe methodology used in the study is a quantitative one. The analytical model used to evaluate B2b e-marketplace's impacts followed three main steps: (1) model settings and general assumptions, (2) cost structure and (3) model simulation.FindingsThe findings reveal that beyond stock-out costs and inventory levels also other operating costs (i.e. transportation, penalty and administrative costs) play a significant role in determining overall impacts of B2b e-marketplace, and as such should be considered by managers in their process of e-marketplace evaluation, selection and performance optimisation. The model shows that compared with the offline scenario the B2b e-marketplace is expected to bring value to the overall supply chain, which tends to increase as the share of e-sales penetration is increased, ranging from a cost reduction of 0.1% (€ 229.2k) in the base-case of 10% e-sales adoption, up to 0.9% (€ −2.2 M) in case of full e-marketplace adoption.Originality/valueThis study aims to shed light and foster the adoption of B2b e-marketplace by providing some practical tools to support (1) research in future studies, filling the existing gaps on the topic, and (2) managers in the process of adoption and execution of e-sales through online marketplaces.

Should a supplier engage in the marketplace? an equilibrium analysis in a hybrid-format supply chain

Recently, e-commerce platforms have been acting as both a reseller and a marketplace to serve consumers. This study considers a hybrid-format supply chain that consists of a supplier who sells a product through an intermediary by a wholesale price contract. In addition, the supplier can decide whether to accept the intermediary’s offer to engage in the marketplace (if the supplier accepts, then the agency fee should be paid to the intermediary). We develop a game-theoretic model to investigate the impact of supplier encroachment on the supply chain members. Then, we extend our basic model to check the robustness of our main results. Our results show that the supplier prefers to engage in the marketplace if the agency fee is low and the order fulfillment cost is relatively low, the intermediary benefits from the supplier encroachment if the agency fee is relatively low, and consumers always benefit from encroachment. Interestingly, we show that an increase in channel substitutability leads to raising the supplier’s willingness to adopt an encroachment strategy. Our findings contribute to the online marketplace literature by providing valuable insights into the operation management of online marketplaces.