Applying Theoretical Perspectives to Social Media Influencers

This chapter examines how persuasion manifests in online communications from social media influencers to their followers. As the authors explore ways to manage the unprecedented amounts of information and media, they examine influence and communication from social media influencers the LaBrant family and illustrate why people might believe content on the internet without examining the validity of the information. It will demonstrate how theoretical frameworks of media convergence, the narrative paradigm, and six principles of persuasion can be used to comprehend how influencers disseminate information to their followers and utilize persuasive strategies to amass a large following. Further, it will increase our understanding about social media influencers and the cultural shifts shaping our world, and it will increase our understanding of the digital world that many of our students and children are familiar with.

Proposing Transmedia Storytelling for Malaysian Film Industry: Thematic Considerations

Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence has resulted in ontological uncertainties, it ironically entrenches some recognisable functions of the traditional media. This enables traditional communication functions like storytelling to be incorporated within media convergence. Storytelling, as communication functions, has continued to challenge the spatial and temporal metaphors of messages, allowing cultural symbols to transcend traditionally held boundaries in communication. Indeed, much has been written about transmedia storytelling, less however, has linked transmedia storytelling with the Malaysian film industry. The main aim of this paper is to thematically review past studies on transmedia storytelling in order to propose the idea that transmedia storytelling can help the Malaysian film industry as it is a new form of communication that the industry needs in increasing production, creating and determining local and global consumption of Malaysian stories. The review of past studies on transmedia storytelling reveals five salient themes: 1) Transmedia and engagement; 2) Liberatory potential; 3) Hybridisation of producer and user; 4) Uniqueness of media genre, and 5) Media literacy. The themes found are used to problematise transmedia storytelling and the Malaysian Film industry; this leads to the proposal of how transmedia storytelling can help the Malaysian film industry prosper while contributing to the understanding of transmedia storytelling and its benefit for the Malaysian film industry. Keywords: Transmedia storytelling, Malaysian film industry, media convergence, digital technologies, themes.

Influence of media convergence on public governance subjects in Russia

The objective of the article consists in representation of a sociological portrait of the subject of management in a digital society. Based on the analysis of the texts of the Russian media and Russian-speaking social networks and in-depth interviews with the heads of media editorial offices, the authors obtained the following results. The phenomenon of media convergence is manifested in the need to take into account in the management process those phenomena and trends that radically change the life of society, in particular, integration between individuals and digital devices, which gradually blurs the border between reality and the virtual world leading to the need for the subjects of management to acquire new communication skills, work with information resources, understand digital threats and know how to protect against them. The influence of media convergence is manifested in the fact that Russian subjects of government, using various digital devices to enter the virtual space, do not indicate their personal data and can act in contradictory ways, acting in different social roles. Conclusions: the formation of digital society requires monitoring the formation of social digital institutions, the principles of integral collective intelligence and symbiotic intelligence, including value foundations, norms, culture of behavior and interaction, systems of statuses and roles. The subjects of management cannot apply the old formats of the command style of management and administrative pressure in the virtual space. Therefore, it is necessary to develop specialized communication formats in the process of implementing public administration.

Disruptive Innovation: Beyond Media Convergence in Content Production

The inception of television in the late 1930s marked the beginning of a global phenomenon, where until now it continues to have a major impact on advertising, news, radio, film, and the world. Television and other traditional media inevitably enter periods of transformation, thanks to the digital evolution in information and communication technology. The advent of the Internet-based technologies has created a perfect storm that pushes the emergence of new media. For television or other traditional media to remain relevant, media convergence becomes one of the solutions. This process absolutely affects the content production as the method and format used for traditional media are no longer suitable. To better understand the situation and determine other solutions, the term disruptive innovation highlighted through a series of industrial revolutions is adopted. The latter is a concept that has gained considerable currency among practitioners. Using the literature research method, this study reviews the findings in the media that result from disruptive innovation and address the inevitable convergence in content production. It then summarizes the literature into three areas: 1.) the aspects of the traditional media and new media; 2.) the concept and context of disruptive innovation, media convergence, and content production; and 3.) the relationship between disruptive innovation and media convergence in content production. Simultaneously, it presents the advantages and disadvantages of the discussed topic and finally highlights the limitations that serve as a platform for potential innovations and further guided and explorative research in the future while invigorating academic interests.

Research on the Action Mechanism of Cultural and Creative Industries on Urban Economic Growth under the Background of Media Convergence

Cultural and creative industries interact with the urban economy. Their growth can not only change the mode of economic growth, promote the optimization and upgrading of industrial structure, solve employment problems, directly affect the urban economy, but also indirectly drive economic growth through technological innovation, human capital and cultural values. At present, Media convergence has become the general trend, and technological innovation has weakened the boundaries and barriers of the traditional media market. The media market has been expanded not only in geographical concept but also in product categories. "The integration of technology has blurred the division of different kinds of media, communication products and markets". In this paper, the mechanism model of cultural and creative industries on urban economy is established by constructing structural equations, and then the mechanism of cultural and creative industries is more fully understood.