Pembuatan Dan Analisis Motion Graphic Teknik Kinetic Typography Sebagai Media Edukasi Protokol Pencegahan Covid-19 Di Pt. Uni Metaltech Industry

Salah satu cara tetap mempertahankan aspek ekonomi di perindustrian Batam di tengah pandemi Covid-19 yaitu dengan tetap membiarkan karyawan bekerja dengan salah satu cara yaitu WFH (Work From Home). Akan tetapi, hal tersebut tidak bisa serta merta dilakukan karna akan ber-efek pada perusahaan yang tidak dapat melakukan protokol tersebut. Maka demi tetap menjalankan perusahaan guna membantu krisis ekonomi yang terjadi, PT. Uni Metaltech Industry masih harus tetap beroperasi. Hal ini tentu dapat menimbulkan masalah baru, jika karyawan di biarkan bertindak seperti biasa tanpa adanya protokol pencegahan. Maka untuk itu perlu penerapan protokol pencegahan yang baik dan efektif. Berdasarkan permasalahan tersebut dilakukan sebuah penelitian berupa pembuatan produk motion graphic sebagai media edukasi protokol pencegahan COVID-19 di PT. Uni Metaltech Industry dan dilakukan analisis setelahnya. Metode penelitian yang dilakukan yaitu metode kuantitatif dengan metode penyelesaian Villamil-Molina (Development, Preproduction, Production, Post Production, Delivery). Hasil uji produk yang telah dibuat kepada ahli mendapat skor skala likert 3.76 “Layak” lalu diuji efektivitas dengan EPIC Model kepada 30 koresponden karyawan PT. Uni Metaltech Industry yang mendapatkan hasil EPIC Rate 4.37 “Sangat Efektif” dengan nilai rincian (Empathy: 4.38, Persuation: 4.34, Impact: 4.38, Communication: 4.38) dan hasil kuesioner terhadap pengujian teknik kinetic menunjukkan hasil akhir “Sangat Efektif”

THE TRANSITIVITY SYSTEM OF SOCIAL SEMIOTICS IN THE PROCESS OF MEANING MAKING IN KINETIC TYPOGRAPHY

Kinetic typography, which is used firstly in film generics by metaphors created, has become widespread in social, economic and cultural fields such as internet, advertisements, TV with increasing of the need of communication under technological advance and the influence of globalization. The most important factors in the widespread use of this communication tool are that the message that is intended to be conveyed can be presented interactively and the design elements can be manipulated directly in order to create a certain mood in the audience. In kinetic typography, the elements of sound, motion and time present the abstract concepts as concrete and each element is evaluated as a mode (method, tool). Using these elements, the sign system is revealed through the visualization of the language, and all our experiences of the world are represented by creating a visual, spatial and aural environment in kinetic typography. Therefore, it is stated that kinetic typography is not just composed of letter forms, it is also a means of multimodal semiotic expression integrated with abstract concepts such as sound, motion, and color. Since multimodal systems have two or more semiotic tools to fulfil communication, the process of making meaning needs to be analyzed from different angles. The concept of social semiotic, which deals with how people communicate in society, this study has been tried to be carried out by adapting it to the field of visual communication. Expressing how designers portray the physical movement unique to the world in the digital environment is one of the main points of this research. Therefore, by analyzing the applications created with kinetic typography, why and how each design formation was created was expressed by examined in terms of the methods used. The aim of this study is to demonstrate the potential to create meaning with instance examinations in terms of the transitivity system which is a part of social semiotics in kinetic typography which has a multimodal (methodical) structure. Keywords: Typography, kinetic typography, social semiotics, transitivity system

VIDEO ANIMASI MOTION GRAPHIC DAN TIPOGRAFI KINETIK SEBAGAI MEDIA SOSIALISASI PENCEGAHAN VIRUS CORONA

Animation is a static image that is displayed sequentially so that the image becomes a moving image. Apart from being an entertainment, animation has also become a guide, an inspiration, as well as a means of socializing. Along with the development of technology, there are many techniques for making animation. These techniques aim to improve the quality of the image, as well as the animation movement itself. There is a lack of awareness to maintain health in society today. Many people do not understand the importance of maintaining health to stay healthy. Recently, there has been an unclear paradigm towards the transmission of the Covid -19 virus. The spread of a virus that is very mobile, will definitely have a bad impact. This is exacerbated by the state of unclear issues, where there is a lack of socialization of the preventive action of the Covid-19 virus, especially in Indonesia. Based on these things, in this study a socialization video was made about preventing the spread of the Covid -19 virus, based on 2-dimensional animation using kinetic typography techniques. So, the final result of this research is in the form of an animated video as a 2-dimensional based socialization media regarding the prevention of transmission of the Covid -19 virus to the public visually in the form of an animated video.

Kinetic typography - figuration and technology

Kinetic typography - text in motion is an animation method of characters that has a video form instead of some "static" form such as picture, poster or book. The most important element for figuration of kinetic typography is the choice of font. Furthermore, one should think about the letter cut, the size and color of the characters, and the background color on which the animation takes place. It can be created in various ways, most often using software that applies a multitude of effects to the text or letter character, creating dynamic solutions. The effects vary from the simplest such as "fade-in" and "fade-out" (entering and exiting text in and out of the frame). Static characters can expand, narrow, move slowly or rapidly, grow and change in a variety of ways to very complex ones in which the author builds an entire story or promotional video by carefully combining software capabilities. However, each software has its limitations and for this reason the kinetic typography presented in this paper is programmed using codes. In a wide range of available programming languages due to the simple interface that does not require advanced programming concepts and gives exceptional results in the field of kinetic typography, Processing was chosen. The Processing programming language is intended for generating and modifying graphics and is based on the Java programming language. The most important difference between Processing and Java is that Processing offers a simple programming interface that does not require advanced levels of programming such as classes, objects, or animations. It also allows advanced users to use them. Processing uses a variety of typography rendering approaches such as raster and vector solutions and allows typography to be programmed and displayed on the Web independently of the user's Web browser and font database. Processing enables the use of visual elements in animation, including typographic ones, by introducing interaction to the user. The user is no longer a passive observer but actively participates in the performance of the application whose final appearance is not predefined but arises from the actions of each individual user. For the purposes of this paper, individual letters were created in a font-making program. The letters made are of various written classifications and cuts, which with their variety contribute to the attractiveness of the animation. In the creating of motion typography in this paper, the programming language Processing was used. Written program codes that manipulate words, letters, or parts of characters to create interesting visual effects for the viewer that aim to hold the viewer's attention and convey the desired message or emotion. There are no strict rules and patterns when making kinetic typography. In kinetic typography, each author determines his own rules, method of production, and there are no same solutions.

TIPOGRAFI KINETIK PADA JUDUL FILM PEMENANG FFI KATEGORI ANIMASI TAHUN 2013-2018

Kinetic typography is widely applied to media such as Film Title,Television Program Title, presentation media, motion graphic media,and others. Motion design elements added to the kinetic typographydesign can strengthen the character of letters, strengthen themeaning of the message, give more emphasis and intonation, andadd aesthetic value. This article explores the analysis of the use ofkinetic typography in 6 (six) research samples of the winners of theAnimation Category of Indonesia Film Festival - FFI (2013 - 2018).The study was conducted referring to the temporal typographicclassification model developed by Barbara Brownie (2007). Wherein general kinetic typography is divided into two types, namely Typein Motion and Fluid Typography. Type in Motion itself is dividedinto Scrolling Typography and Dynamic Layout. The researchmethod used is descriptive qualitative. This research was identifyingand describing the use of kinetic typography types in the film title. Asa result, 2 (two) samples have not used kinetic typography optimally(F2 and F4), 2 (two) samples use Scrolling Typography (F1 and F3),1 (one) sample uses Fluid Typography (F5), and 1 (one) sample usesDynamic Layout (F6).

Asemic typography in kinetic design

Asemic typography offers an opportunity to consider the distinction between typography in its traditional role for graphic design and how the addition of motion changes its engagement and audience comprehension for motion graphics. These differences enable a consideration of the specific problematics created by chronological development on-screen as a formal differentiator between static and kinetic typography.