Study on Rural Sustainable Development Strategies Based on "Amenity Value"

The connotation of “amenity value” was elaborated, and its role in improving agricultural production environment and operation pattern, promoting rural economic development and quality of rural residents was highlighted. On this basis, a new rural value system was established from the perspectives of agricultural functions, industrial forms and economic forms, and the concept of “rural amenities” was defined. Moreover, the development targets of “rural amenities” were analyzed, including the overall objectives and those specific ones from three aspects of production, life and ecology, and finally suggestions on the development of “rural amenities” were proposed, that is, elaborate production, elegant life and refined ecology.