perceive behavioural control
Recently Published Documents


TOTAL DOCUMENTS

2
(FIVE YEARS 1)

H-INDEX

0
(FIVE YEARS 0)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Girish Nair

PurposeThis research is on the study of the variables which have bearing on behavioural aspects of food wastage in Qatar. As about 30% of food is being wasted in Qatar, despite the fact that 90% of food consumption is imported, the problem has now drawn national importance.Design/methodology/approachThis research adopts positivist paradigm, and Ajzen's theory of planned behaviour (TPB) provides the theoretical foundation. Questionnaire survey has been used to collect data from the consumers in Qatar (n = 212), based on convenience sampling, and the tool used for analysis is structural equation modelling (SEM) using partial least square method (PLSM).FindingsOut of the five hypotheses being tested, four have been supported, which have led to the drawing of the implications and suggestions to reduce or even avoid food wastage. The study has revealed that both attitude and perceived behavioural control act as significant predictors of intention to avoid food wastage, which in turn is the predictor of food wastage behaviour. In addition, it is also revealed that perceive behavioural control is a direct predictor of food wastage behaviour.Research limitations/implicationsMore research may be required to further investigate why Qatari consumers have not been influenced by subjective norms on their intention to avoid food wastage.Practical implicationsThe suggestions have been drawn to the concerned authorities in Qatar to consider as measures of food waste minimization.Social implicationsTheoretically, the research provides an empirical proof to Ajzen's TPB in the context of food wastage management.Originality/valueAn attempt has been made to study the food wastage behaviour of the residents of Qatar so that the antecedents of food wastage behaviour can be identified and remedial actions may be taken to reduce food wastage.


Due to practical limitation found in the Theory of Reasoned Action (TRA) such as an inability to cater to non-volitional behaviour towards performing certain actions, the Theory of Planned Behaviour (TPB) was developed in 1985. The main purpose of TPB was to improve the predictive power of TRA to be more applicable to any kinds of behavioural attitude and intention to involve in all type behavioural acts. Findings reflect the needs to carry out some elicitation study on antecedents of attitude, subjective norms, and even perceived behavioural control of the model. This chapter addresses the external influence such as self-efficacy and facilitating condition used as the determinants of perceive behavioural control. As such, attempts were made to pragmatically utilise the theory in research settings by many scholars as well as in this present book.


Sign in / Sign up

Export Citation Format

Share Document