Investigating the role of celebrity institutional entrepreneur in reducing the attitude-behavior gap in sustainable consumption

PurposeAnthropogenic activities such as unsustainable consumption pattern is one of the reasons responsible for the ongoing environmental issues. Although, consumers are becoming increasingly aware and concerned about environmental problems their attitudes are not resulting in sustainable consumption behavior (SCB). Celebrity institutional entrepreneurs can engage and inspire the public at large and contribute to institutional change. Hence, this study aims to explore the potential of celebrity institutional entrepreneurship in galvanizing mainstream SCB by increasing the awareness of environmental issues and their consequences.Design/methodology/approachThis study examines the actor's influence by conducting a netnographic analysis of Leonardo DiCaprio's Instagram account. Further, qualitative interviews of account followers were also conducted to evaluate the influence of account on their awareness levels and consumption practices.FindingsOur findings indicate that account had a significant impact on consumers' environmental awareness and engagement with environmental issues. However, a partial impact was seen in case of their sustainable consumption practices. Our study concludes that celebrity institutional entrepreneurship can help in addressing the attitude-behavior gap in sustainability research.Originality/valueThis study is amongst the few studies that attempted to explore the ways to reduce the attitude-behavior gap in SCB. It examines the potential of celebrity institutional entrepreneurship to galvanize mainstream sustainable consumption. The results of this study are useful to key stakeholders (policymakers, marketers, social-environmental groups etc.) in the development of more effective strategies for sustainable development.

Digital entrepreneurship and emancipation: exploring the nexus in a conflict zone

PurposeThis paper aims to examine the emergence of digital entrepreneurship in a conflict environment to explore the emancipatory potential of digital technology in a rare context. The purpose of this paper is to take a micro-level investigation of digital entrepreneurs operating in a violent in-conflict area.Design/methodology/approachThe analysis is based on multiple case studies from a violent conflict zone in India. This study used interview data from 10 digital entrepreneurs from the state of Jammu and Kashmir. Field data was collected with progressive rounds of interviews with the entrepreneurs, supplemented by published statistics and secondary data sources, and analysis was done with the help of qualitative data analysis software NVivo.FindingsThe context directed entrepreneurial behaviour and the motivation to start digital ventures. Entrepreneurs realized the potential of technology but its successful use was contingent upon their social positionalities. The digital entrepreneurial engagement of the entrepreneurs is classified into four dimensions: social digital entrepreneurship; business entrepreneurship; knowledge entrepreneurship; and institutional entrepreneurship.Originality/valueThe findings of the study contribute to the digital entrepreneurship literature by illustrating how a rare context influences venturing into technology sectors. The study advances the creative technology use, these in-conflict entrepreneurs with their existing resources maneuvered to create socially ingrained digital ventures. The study provides evidence to “conditional emancipation” attributable to digital entrepreneurship owing to the conflictual context in question.

“Transformative agency” as an object of sociological analysis: Contemporary discussions and the role of education

Negative trends of the global social-economic development enhanced by the covid-19 pandemic explain the theoretical and practical relevance of the study of perspectives for structural transformations and their possible sources. In education, this means the need to improve the existing models of institutional practice and to contribute to the development of agency that would support positive transformations in all domains of social life. The scientific attention to agency and its transformative potential in relation to structures is still limited compared to the issues of structures reproduction. The so-called new institutionalists in sociology (including primarily J.W. Meyer and his followers) provide a promising basis for new theoretical models and empirical studies of the content, factors and effects of transformative agency. Meyers core idea is that social structures can both suppress and support the initiative formation of new social entities and the corresponding new values and modes of action. Further research in education should refer to the concepts of institutional entrepreneurship, institutional work and expanded actorhood, when using the proposed theoretical framework to empirically study (1) globally and nationally promoted initiatives in entrepreneurship education in universities, and (2) processes of transformation of institutional contexts in education under the continuing global pandemic with an emphasis on the proactive role of students.

Social entrepreneurship and SDGs: case studies from northeast Nigeria

Case synopsis The use of entrepreneurship to deliver profound social impact is a much-needed but poorly understood concept. Although the authors can generally recognize social enterprises when they see them, they lack a common approach to understanding and measuring the different ways they create social value for them. The authors also lack an appropriate method for reducing the difficulties of starting and expanding them within the difficult conditions of developing countries. In the northeast of Nigeria, for example, the mammoth challenge of rebuilding communities in an unfavorable entrepreneurship environment makes the need for a solution even more urgent. This case study illustrates a model of promoting entrepreneurship that advances the conditions of sustainable development goals (SDGs) in local communities using a configuration of the key theories of social impact entrepreneurship (variants of entrepreneurship with blended value or mission orientation, including social entrepreneurship, sustainable entrepreneurship and institutional entrepreneurship). The extent to which ventures can adjust and improve the extent of their contributions to the SDGs are shown using examples of three entrepreneurs at different stages of growth. From this case study, students will be able to understand how entrepreneurs can identify and exploit social impact opportunities in the venture’s business model, within the network of primary stakeholders as well as in the wider institutional environment with the support of Impact+, a simple impact measurement praxis. Learning objectives The case study envisions training students how to hardwire social impact focus in the venture’s business model (social entrepreneurship), how to run ventures with minimal harm to the environment and greatest benefit to stakeholders (sustainable entrepreneurship) and how to contribute to improving the institutional environment for social purpose entrepreneurship (institutional entrepreneurship). At the end of learning this case study, students should be able to: 1. discover an effective model for a startup social venture; 2. explore options for managing a venture sustainably and helping stakeholders out of poverty; and 3. identify ways to contribute to improving the institutional environment for social impact entrepreneurs. Social implications For students, this case will help in educating them on a pragmatic approach to designing social impact ventures – one that calibrates where they are on well-differentiated scales. For business schools, entrepreneurial development institutions and policymakers, this case study can help them learn how to target entrepreneurial development for specific development outcomes. Complexity academic level The case study is preferably for early-stage postgraduate students (MSc or MBA). Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Institutional entrepreneurship: collaborative change in a complex Canadian organization

PurposeThis study adopts an institutional entrepreneurship perspective in the context of public–private partnerships (P3s) to highlight the role of social actors in enacting institutional change in a complex organizational setting. By studying the actions of two prominent social actors, the authors argue that successful institutional change is the result of dynamic managerial activity supported by political clout, organizational authority and the social positioning of actors.Design/methodology/approachThe authors conducted a field-based case study in a complex institutional and organizational setting in Alberta, Canada. The authors employed an institutional entrepreneurship perspective to identify and analyze the activities of two allied actors motivated to transform the institutional environment for public infrastructure delivery.FindingsThe empirical study suggests that the implementation of institutional change is both individualistic and collaborative. Moreover, it is grounded in everyday organizational practices and activities and involves a coalition of allies invested in enacting lasting change in organizational practice(s), even when maintaining the status quo seems advantageous.Originality/valueThe authors critique the structural explanations that dominate the literature on public–private partnership implementation, which downplays the role of agency and minimizes its interplay with institutional logics in effecting institutional change. Rather, the authors demonstrate that, given the observed impact of social actors, public–private partnership adoption and implementation can be theorized as a social phenomenon.

Theorizing Institutional Entrepreneuring: Arborescent and rhizomatic assembling

A growing body of research has cataloged the myriad actors involved in tackling persistent institutional problems. Yet we lack a theoretical toolkit for explicitly conceptualizing and comparing diverse modes of institutional entrepreneuring—the processes whereby actors are created and equipped for institutional action—capable of ameliorating grand challenges. Drawing on assemblage theory, we articulate two ideal-typical modes of assembling actorhood: arborescent and rhizomatic. We differentiate each mode along four principles: association, combination, division, and population. Building on our theorization, we propound an arborescent-rhizomatic space comprising clusters of arborescent, rhizomatic, and hybrid actorhood. To explore the generativity of our framework, we revisit selected research at the intersection of institutional entrepreneurship and grand challenges. We close by articulating how our concept of assembling actorhood reorients research toward institutional entrepreneur ing and contributes to the application of assemblage theory within organization studies.

An Endless Endeavor: The Evolution and Challenges of Multi-Level Coastal Governance in the Global South

We used Brazil as a Global South case study to analyze the evolution of the coastal governance in a young and still unstable democracy. Based on twenty-five years of documentation related to a federal-level actor interaction hub named Coastal Management Integration Group (GIGERCO) we explored the opportunity context for the transformation of the Brazilian coastal governance system using a Theory of Transformative Agency to identify five periods of evolution. The coastal governance system shifted from an exploitation to a conservation phase (periods 1 to 3), where an increasing number of actors were getting to know the system and each other’s interests turned into a moment of higher stability and resistance to change. The mobilization of social capital and higher heterogeneity of actors allowed novel strategies to emerge, generating opportunities for structural changes from a conservation towards a release phase (period 4). We argue that the recent political changes in Brazil caused a rupture in such a flourishing coastal governance process (period 5), which is now at a critical juncture that may unfold into one of three envisioned alternative scenarios: conservative regime, a new integrated and ecosystem-based regime, or a remanent of past regime properties. Our paper informs coastal governance processes across the world, highlighting the dynamic nature of the interplay between alternative institutional entrepreneurship strategies, opportunity contexts, and innovations in governance systems.

Business Strategies and the Law: Three Types of Entrepreneurial Processes from a Legal History Perspective

The relationship between business strategies and legal institutions is important for understanding the historical dynamics of modern capitalism. While legal history and economic history have remained distinct disciplines, a growing number of studies now populates a vibrant «borderland» between the two. Building on frameworks of legal history, organization studies, and «new entrepreneurial history», our contribution systematizes the relation of entrepreneurship and the law from a historical perspective of change. This paper explains how an analysis of this specific relation contributes to our understanding of economic change and addresses the question of synthesis and interdisciplinary connectivity by offering a conceptual triad that focuses on the problems of agency and change at the intersection of businesses and the law. This paper argues that economic actors have used, sought, and avoided laws to transform their legal and economic environments. Each of these interactions combined a distinct set of variables conceptualized as legal business creativity, legal-institutional entrepreneurship, and Schumpeterian rule-breaking.