Secondary Somatic Nominations in Media Texts Covering Economy, Business and Politics Spheres

The article set out to reveal the specific features of secondary somatic nominations in media texts in the spheres of economy, business, and politics. The significance of the problem under study is implied by a need for elucidating the evolution of language consciousness by shedding light on how corporeal lexis in the Russian language is involved in verbalization of reality in the spheres in question. The study demonstrated that secondary somatic nominations evolve due to transformation of the meaning of a linguistic unit, whose primary meaning is associated with various aspects of the human body existence. This transformation of the meaning seems to be a common way of denotating reality in the texts under investigation. We specified the sources of somatic expansion, whose semantic content is most frequently redefined in the thematic fields in question. We also identified the denotation areas (conceptual fields) where corporeal lexis is used in their secondary meanings. Our research demonstrated considerable pragmatic potential of the texts including somatic linguistic units. We established that their evaluative content results from axiological connotations associated with various corporeal concepts in the Russian linguoculture. Their expressiveness is achieved due to imagery created by unusual contextualization of somatic linguistic units. The results of the current study made it possible to establish the ways of transforming the meanings of somatic linguistic units in the investigated spheres in the Russian language. Transformation of the meanings of somatic lexis occurs by using metaphors, metonymy, similes, irony, epithets, oxymoron, gradation, language game, etc.