Production and Supply Chain Operation Planning “Minuman Nanas” Innovation of Subang Honey Pineapple Beverage

Background – PT. Limatra runs the business of manufacturing and selling pineapple beverage products with various variants. PT Limatra provides packaged pineapple fruit juice products derived from 100% pineapple juice without the addition of preservatives. With 100% pineapple juice, of course it has a high vitamin C content as well. With the use of UHT (Ultra High Temperature) technology in the maklon industry and the use of aseptic paperpack packaging, it can produce good quality fruit juice products, maintain the freshness of the juice and have a relatively long product durability. PT Limatra provides solutions, namely: (1) Providing pineapple juice products with different flavors (mixed apple, mango and orange); (2) Providing pineapple juice products using aseptic paperpack packaging technology; (3) Using UHT technology to maintain the freshness and durability of the product; (4) Products that provide 100% pure fruit juice without additional formulas. To produce superior products requires an optimal operational plan. The method used is descriptive method. Results- From the results of the analysis and design of the operational plan, the Stages of Business/Business Establishment, Operational Goals and Targets, Operational Design, Operational Delivery, and Operational Cost Projections are generated. Keywords: Minuman Nanas, Subang Honey Pineapple Beverage, Production and Supply Chain Operation.

Investigation of Purchase Decisions Based on Product Features offered

This study aims to determine the relationship between the influence of the product in terms of product form, product quality, product type, product utilization, and product durability. This research is a quantitative study where the research data processing uses SPSS 26. Found a low average value on information search indicators and post purchase behaviour, while the highest average value is found in the needs recognition indicator. In the product variable, the lowest average indicator is in the product form, while the product type has the highest average value. The regression equation test shows that the effect of the Product Features variable on the purchasing decision variable is positive and significant.

Peningkatan Daya Saing UKM Sehati Melalui Optimalisasi Penggunaan Teknologi dan Pengelolaan Manajerial

UKM Sehati which is used as a partner in this PKM has problems that are of special concern to find solutions. Partners do not have permanent employees who can maintain product quality, so processed products are often different from the previous taste and texture. Employees do not have extensive knowledge of recording and bookkeeping, so that the resulting financial statements are not in accordance with accounting standards. The production equipment used is still simple, both for processing aleksis (krispi catfish) and shredded catfish. The sealer machine for gluing the packaging is too small, causing the product resistance to be not optimal. The marketing that has been done has not touched the online market. The product does not yet have a halal label and nutritional value information so that the product cannot enter minimarkets and even supermarkets. Mitra's knowledge of catfish farming as a raw material has not been maximized, which causes the catfish mortality rate to reach 15%. Based on the findings regarding the problem, the priority is to find solutions to problems in improving various aspects. Among them are managerial aspects related to finance and human resources in an effort to increase community capacity. Furthermore, the technological aspects in an effort to improve product quality. Changes in marketing aspects towards digitalization and broader marketing aspects by obtaining halal labels and information on nutritional values. The specific goals and targets in this community service are to assist Sehati SMEs in improving product quality and competitiveness through the use of technology and managerial management. The method used in an effort to implement the solution above is by holding partner bookkeeping training every 2 weeks, training on the use of deep frying machines, ADR MPD 140 machines and sealer machines (so that product durability is longer and the production process is more effective and efficient), making management information system, create social media (facebook and instagram), join various e-commerce (shopee, Bukalapak, tokopedia and others), create product information website, participate in culinary exhibitions and bazaars, facilitate the inclusion of halal logos and value information nutrition in packaging, and holding training on catfish farming so that the results are maximized. The output produced is in the form of publications in the form of journals and intellectual property rights.

Marketing Planning “Pineapple Drink” Innovation of Subang Honey Pineapple Processed Drink

Background - The people’s need is for healthy, fresh, safe, and very high-quality drinks. PT Limatra designs and manages the pineapple beverage product business with various variants. PT Limatra provides pineapple juice product that are packaged from pineapple essence close to 100% without the addition of preservatives. With 100% pineapple juice content, of course, it has a high vitamin C content as well. With Ultra High Temperature (UHT) technology in the service industry and the use of aseptic paper packs, it can produce good quality fruit juice products, maintain fruit freshness, and have relatively long product durability. By looking at consumer needs, PT Limatra provides solution, namely : (1) providing pineapple juice products with variants of flavors (a mixture of apple, mango, and orange); (2) providing pineapple juice products using aseptic paper pack packaging technology; (3) use UHT technology to maintain product freshness and durability; (4) product that provide 100% pure fruit juice with no added formula. To run a business, really requires sales planning. This journal will direct sales planning regarding target consumers, terget markets, and about sales targets that will ensure this business is sustainable. Method – Using STP and 7P’S marketing mix. Result – The results of this analysis can help business marketing strategies in the packaged fruit juice beverage industry. Keywords: Marketing planning, Innovation, Pineapple drink.

Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.

Free repair against the consumer society: How repair cafés socialize people to a new relationship to objects

Several authors have described contemporary purchasing and consumption behavior as part of a “throwaway society.” Broader movements around environmental and consumer issues try to offset this process. Among these movements, Repair Cafés—places where volunteers help people repair their household items for free—are an interesting vantage point to study how a different relationship to objects can be transmitted by practicing repair. By conducting qualitative field observations, semi-structured interviews and quantitative questionnaires in three French Repair Cafés, I show that these organizations, which are intended to be places of learning, aimed at empowering individuals to deal with their household goods by teaching them repair techniques, cannot help but drift toward a logic of service, where audiences play the role of consumers rather than learners. But I argue that this service relationship has the advantage of attracting many individuals who are not familiar with the issue of product durability, and of socializing them, through concrete practice, to a new reflex of repair.

PENINGKATAN KREATIVITAS KELOMPOK PEREMPUAN DI MASA PANDEMI COVID-19 MELALUI MODERNISASI PENGOLAHAN PANGAN LOKAL DI WILAYAH PERBATASAN, KALIMANTAN TIMUR

<p>The aim of this community service is to increase the community's women creativity PKK group in Talisayan District Berau, East Kalimantan driven in processing local food resources, fisheries and agriculture. However, so far the produce is only sold in fresh form in simple and traditional way so that during this pandemic period this activity has been hampered. Solutive efforts are being made to increase creativity and optimize abundant food products of fish and corn through modernization of technology and processing methods so that they can be marketed outside the region in order to increase community income. The community service method carried out is in the form of training and mentoring for PKK groups to be more creative, innovative, and skilled in processing food safely and attractively so that it has a high selling value. Safe, secure, and attractive food processing can increase product durability, maintain its nutritional content, safe for consumer health, and can boost marketing, even have the potential to export abroad. The resulting output is the application of technology and increasing the quality, quantity and added value of processed food products thanks to the creativity and skills of the community in processing local food of Talisayan. Another output is the establishment of centers for food processing quality driven by women in PKK groups. This is where the role of academics and partners in the local community is needed to work together as a concern and service for the sake of increasing income of the community.</p>

EXPRESS: Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

The authors propose that high-end goods, such as luxury apparel, can be more sustainable than mass-market products because they have a longer life-cycle. Across six studies, the authors examine the sustainability of high-end products, investigate consumers’ decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption. Real-world data on new and secondhand accessories demonstrate that high-end goods can be more sustainable than mid-range products because they have a longer life-cycle. Furthermore, consumers engage in more sustainable behaviors with high-end goods, owning them for longer and disposing them in more environmentally friendly manners. Nevertheless, a series of studies shows that many consumers prefer to allocate the same budget on multiple ordinary goods in lieu of fewer high-end products partly because of product durability neglect, a failure to consider how long a product will last. Finally, this research offers actionable strategies for marketers to help consumers overcome product durability neglect and nudge them towards concentrating their budget on fewer high-end, durable products.

Turbulence, Firm Decentralization, and Growth in Bad Times

What is the optimal form of firm organization during “bad times”? The greater turbulence following macro shocks may benefit decentralized firms because the value of local information increases (the “localist” view). On the other hand, the need to make tough decisions may favor centralized firms (the “centralist” view). Using two large micro datasets on decentralization in firms in ten OECD countries (WMS) and US establishments (MOPS administrative data), we find that firms that delegated more power from the central headquarters to local plant managers prior to the Great Recession outperformed their centralized counterparts in sectors that were hardest hit by the subsequent crisis (as measured by export growth and product durability). Results based on measures of turbulence based on product churn and stock market volatility provide further support to the localist view. This conclusion is robust to alternative explanations such as managerial fears of bankruptcy and changing coordination costs. Although decentralization will be suboptimal in many environments, it does appear to be beneficial for the average firm during bad times. (JEL D22, G12, G32, G34, L23)