Further Developments of the Financially-ESG Sustainable Growth Matrix

Bellandi (20212022) has developed a matrix to assess the consistency between sustainable financial growth and sustainable ESG (Environmental, Social, and Governance, hereafter ESG) growth, and how this may impact shareholders versus other stakeholders. This article further builds on that matrix, to link the product life cycle approach and the BCG matrix to the sales growth axis of the matrix and determine both the actual revenue growth and the financially sustainable revenue growth associated to each stage of a product life cycle and each quadrant of the BCG matrix. The article also illustrates how the Life Cycle Assessment methodology can be linked to the product life cycle model, and better quantify the ESG impact of each product life cycle stage on the ESG axis of the financially-ESG sustainable growth matrix. The article shows how the reading of both product life cycle and BCG matrix can be expanded from a proprietory (shareholders) to a societal (other stakeholders) perspective. This opens a new direction of research to evidence alternative ESG improvements in each stage of the life cycle model that may make a product more ESG compliant, therefore suggesting strategies to improve the ESG rating of a business or a company. This article is also a methodological step forward to create an index of ESG sustainable growth, which is currently missing.

Energy Portfolio of the Eastern Poland Macroregion in the European Union

The European Union’s New Green Deal generates changes in the socio-economic development of regions. An element of this change is the transformation of the regional profiles of the energy portfolio towards more pro-ecological ones. The aim of this article is to identify the conditions and reasons for the transformation of the energy portfolio of the Eastern Poland macroregion, and to define the directions of the energy portfolio evolution caused by the need to implement the goals of the European Green Deal by 2030, in order to consequently develop the forecast energy portfolio for the Eastern Poland macroregion. It has been assumed that the energy transformation of the Eastern Poland macroregion will be implemented through gradual transformation of the energy portfolio towards dispersed sources of local and civic energy. The research is based on both qualitative and quantitative approaches. The qualitative research was carried out on the basis of the diagnostic survey method with the use of the proprietary questionnaire as well as with the analysis of the content of strategic documents of the voivodships included in the Eastern Poland macroregion. The basis for the preparation of research questions was the extended PEST method which stands for: political, economic, socio-cultural, technological. Research efforts were focused on developing an energy portfolio for the region using the assumptions of the Boston consulting group matrix (a strategic planning tool). The originality of the conducted research consists in the adaptation of the BCG matrix to the development of the forecast energy portfolio and the preparation of a proposal for the aggregated energy portfolio of the Eastern Poland macroregion. The obtained results indicate that the macroregion’s energy portfolio is diversified, though with the key significance of conventional sources. It is predicted that by 2030, the following sources will change their positions within the portfolio for the Eastern Poland macroregion: solar energy, wind energy and bioenergy. However, it will retain the character of a “youth wallet”.

Strategi Pemasaran Pariwisata Pantai Plengkung Kabupaten Banyuwangi Menggunakan 3P+4A (Price, Place, Promotion, Attraction, Accessibility, Amenity, Ancillary)

Plengkung Beach is one of the beaches in the Diamond Triangle line in Banyuwangi Regency. Plengkung Beach is dubbed “The Seven Giant Waves Wonder” by tourists. However, the potential development of Plengkung Beach has not been optimal because there are several problems such as the lack of media of promotions, limited modes of transportation, and visitor activities that tend to environmental pollutions. This study aims to formulate a marketing strategy for Plengkung Beach tourism based on the marketing aspects of 3P+4A (price, place, promotion, attraction, accessibility, amenity, and ancillary. This research is a descriptive qualitative study. The data were collected by survey and interviews with local government who were in charge of regional planning and tourism development as well as tourists who were selected randomly. The analysis method uses the Boston Consulting Group (BCG) matrix. The results of the BCG matrix analysis place Plengkung Beach in the Question Mark quadrant, that where tourism marketing (on the supply side) is well-executed, but not so with the tourist perceptions. Tourism marketing plans for improving visitors of Plengkung Beach were repairing the road, adding tourist attractions, providing tourism supporting facilities and infrastructure such as hotels and restaurants, and reducing transportation rental costs. Abstrak Pantai Plengkung adalah salah satu destinasi pariwisata di Kabupaten Banyuwangi yang termasuk dalam Triangle Diamond (Segitiga Berlian). Daya tarik utama Pantai Plengkung adalah ombaknya yang termasuk dalam The Seven Giant Wave Wonder karena bagus untuk olahraga selancar. Meski demikian, pengembangan potensi Pantai Plengkung belum maksimal karena terdapat beberapa permasalahan seperti minimnya media dan sarana promosi, keterbatasan moda transportasi, dan aktivitas pengunjung yang cenderung merusak alam. Penelitian ini bertujuan untuk merumuskan strategi pemasaran pariwisata Pantai Plengkung berdasarkan aspek-aspek pemasaran jasa pariwisata 3P+4A. Penelitian ini merupakan penelitian kualitatif deskriptif Data dikumpulkan melalui survei dan wawancara kepada instansi pemerintah terkait perencanaan pembangunan dan sektor pariwisata, dan wisatawan Pantai Plekung yang dipilih secara acak. Metode analisis menggunakan matrik Boston Consulting Group (BCG). Hasil analisis matrik BCG menempatkan Pantai Plengkung pada kuadran Tanda Tanya, artinya pemasaran pariwisata (sisi penawaran) sudah bagus dan menyeluruh tetapi belum sesuai dengan persepsi wisatawan. Upaya meningkatkan kunjungan wisatawan dengan menerapkan strategi pemasaran pariwisata di Pantai Plengkung, yaitu dengan cara memperbaiki aksesibilitas jalan, penambahan daya tarik wisata, dan penyediaan sarana dan prasarana penunjang pariwisata seperti hotel dan restoran serta pengurangan biaya sewa kendaraan melalui sistem subsidi.

Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

Formulasi Strategi Bersaing Prodi Magister Manajemen Universitas Pelita Bangsa Menggunakan Analisis SWOT & Matriks BCG

Tujuan penelitian ini untuk mengetahui posisi strategi, tingkat pertumbuhan pasar, dan pangsa pasar Prodi Magister Manajemen Universitas Pelita Bangsa. Alat analisis strategi yang digunakan adalah analisis SWOT dan BCG. Data penelitian dikumpulkan dengan metode wawancara kepada pimpinan terkait di lingkungan Universitas Pelita Bangsa. Hasil analisis SWOT menunjukkan bahwa Program Studi berada di kuadran agresif dan hasil matriks BCG berada di kuadran sapi perah. Strategi yang sesuai berdasarkan kedua hasil analisis tersebut adalah penetrasi pasar dan pengembangan pasar. Penetrasi pasar dilakukan dengan cara memperkuat posisi sebagai Program Studi berkualitas dengan biaya terjangkau dan peningkatan kegiatan promosi yang menonjolkan kelebihan Program Studi. Pengembangan pasar dengan cara memperluas target melalui website secara konsisten, informatif, dan userfriendly. The aim of this study was to determine the strategic position, market growth rate, and market share of the Master of Management Study Program Universitas Pelita Bangsa. Strategic analysis tools used are SWOT analysis and BCG matrix. Data was collected by interview method to relevant leaders in Universitas Pelita Bangsa. SWOT analysis result show that the Study Program is in aggressive quadrant and BCG matrix result show the Study Program is in cash cow quadrant. The appropriate strategies based on both analysis result are market penetration and market development. Market penetration is carried out by strengthening its position as a Prodi with good quality and affordable costs and increasing promotional activities by highlighting the strengthening of the Study Program. Market development is expanding the target and managing the website consistently, informatively, and user-friendly.

Strategi Percepatan Pendaftaran Tanah Sistematis Lengkap di Provinsi Kepulauan Riau melalui Pendekatan Analisis Portofolio

ABSTRACT The Complete Systematic Land Registration (Pendaftaran Tanah Sistematis Lengkap-PTSL) program has been initiated since 2017 in order to achieve the national target: complete land registration by 2025. However, until 2020 the achievement of the program needs to be improved. This paper tries to analyze the internal and external environment as well as the problems that retard the progress of the PTSL program, especially in the Regional Office of the National Land Agency of Riau Islands Province. Moreover, acceleration strategies for the program is carried out with a portfolio analysis approach, namely the BCG Matrix (Boston Consulting Group Growth-Share) analysis, GE Matrix (General Electrics Business Screen), and TOWS Matrix (Threat Opportunity Weakness Strength). The research method is qualitative based on data in the form of primary data (interviews) and secondary data (document studies). The results show that based on the BCG Matrix analysis, the position of PTSL in Riau Islands Province is in the position of Cash Cow. This position indicates that, in general, the PTSL business process is in a fairly stable position so that the right strategy is to increase the target. The GE Matrix suggests that the addition of targets should employ the Concentration Strategy, that is, the addition of PTSL targets should only concentrate on villages to reach a complete land registration in the village. Furthermore, the TOWS Matrix recommends the S-T Strategy, which is a strategy combining the Strengths and Threats components to minimize the existing threats by utilizing the strengths they have. Keywords: Strategic Management, Complete Systematic Land Registration, BCG Matrix, GE Matrix, TOWS Matrix ABSTRAK Kegiatan Pendaftaran Tanah Sistematis Lengkap (PTSL) telah diinisiasi sejak tahun 2017 demi mewujudkan target nasional, yaitu tahun 2025 tuntas pendaftaran tanah untuk seluruh bidang tanah di Indonesia. Namun hingga tahun 2020 capaian penyelesaian target PTSL dirasa masih perlu ditingkatkan. Tulisan ini mencoba melakukan analisis lingkungan internal dan eksternal serta permasalahan yang menjadi penyebab terhambatnya penyelesaian kegiatan PTSL, khususnya di lingkungan Kantor Wilayah Badan Pertanahan Nasional (BPN) Provinsi Kepulauan Riau. Kemudian penentuan strategi untuk percepatan penyelesaian PTSL dilakukan dengan pendekatan analisis portofolio yaitu menggunakan analisis BCG Matrix (Boston Consulting Group Growth-Share), GE Matrix (General Electrics Business Screen), dan TOWS Matrix (Threat Opportunity Weakness Strength). Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan jenis dan sumber data berupa data primer (wawancara) dan data sekunder (Studi Dokumen). Hasil penelitian menunjukkan bahwa berdasarkan analisis BCG Matrix, posisi penyelenggaraan PTSL di Provinsi Kepulauan Riau berada dalam posisi Cash Cow. Posisi ini menandakan bahwa secara umum proses bisnis PTSL berada dalam posisi yang cukup stabil sehingga strategi yang tepat adalah dengan menambah target. Untuk pendekatan analisis GE Matrix, strategi yang harus dilakukan adalah melakukan penambahan target melalui Strategi Konsentrasi, yaitu penambahan target PTSL semestinya berkonsentrasi terhadap desa yang telah ditetapkan menjadi lokasi PTSL sampai menuju desa lengkap baik secara kualitas maupun kuantitas. Selanjutnya, dengan pendekatan TOWS Matrix, strategi yang diutamakan adalah Strategi S-T yaitu strategi yang mengkombinasikan komponen Strengths dan Threats, sehingga dengan memanfaatkan kekuatan yang dimiliki dapat meminimalkan ancaman yang ada. Kata kunci: Manajemen Strategis, PTSL, BCG Matrix, GE Matrix, TOWS Matrix

Fishing Tourism Business Planning Strategy To Increase People's Income in Lancang Island, Kepulauan Seribu

Lancang Island is one of the islands in the Kepulauan Seribu Regency with the potential for tourism and fishing activities. Some residents of Lancang Island took advantage of the opportunity by establishing a fishing charter business. This study aims to provide a proper planning strategy for the tourist business unit to increase public income on Lancang Island. The fishing tourism business in Lancang Island includes four units such as Fishing Charter, Boat Rentals, Catering, and Accommodation. The data used are primary and secondary, and the research method is qualitative and presented descriptively. According to research using the BCG Matrix, the entire fishing charter units on Lancang Island are in the Cash Cow quadrant, so concentric diversification is a viable planning strategy. The planning strategies consist of product planning, market and marketing planning, and technology planning tailored to each business unit.

Multiple Criteria Decision-Making for Developing an International Game Participation Strategy: A Novel Application of the Data Envelopment Analysis (DEA) Two-Stage Efficiency Process

Background: This study aims to develop an efficient future game participation strategy for teenaged athletes based on an analysis of the 2019 International Table Tennis Federation (ITTF) World Tour game expenditure efficiency and prize-winning efficiency. Methods: In this research, Chinese Taipei (TPE) players served as the main research subjects. The input and output categories were determined through a literature analysis. A two-stage efficiency process of data envelopment analysis (DEA) and Boston consulting group (BCG) matrix were applied in this study to facilitate the calculation. Results: Based on a slack variable analysis, local travel expenses are the key elements impacting efficiency. The game recommendation order was based on a BCG matrix. The top seven recommended games were the Japan Open, Czech Open, Australian Open, Bulgarian Open, Austrian Open, China Open, and German Open. Conclusion: The results of this current study provide efficient game participation recommendations for teenaged athletes. Long-term follow-up records of game participation information should be developed to provide teenaged athletes with a precise efficiency analysis.

VASODILATORS FOR THE TREATMENT OF CARDIAC DISEASES (С01D) ON THE PHARMACEUTICAL MARKET OF THE REPUBLIC OF BELARUS

The article studies the domestic market of vasodilators for cardiac diseases in Belarus by analyzing and comparing secondary marketing information. The structure of the market depending on the manufacturing country was studied. It was established that medicines containing isosorbide mononitrate/dinitrate have the greatest number of indications to use and the least number of side effects. The dynamics of changing the sales of medicines in the vasodilators group for cardiac diseases for the period 2010-2018 is presented. The market attractiveness of medicines of the vasodilators group for cardiac diseases was studied using the matrix of the Boston Consulting Group (BCG matrix).