scholarly journals PENGGUNAAN MEDIA SOSIAL PADA MAHASISWA UNIVERSITAS KRISTEN PETRA SURABAYA

Scriptura ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 71-81
Author(s):  
Vita Monica ◽  
Regina Bella Rosari
Keyword(s):  
Social Media ◽  
Mass Media ◽  
University Students ◽  
Millennial Generation ◽  
Rapid Development ◽  
Survey Method ◽  
Christian University ◽  
Technological Growth ◽  
The Times

In the midst of the times and technological growth, the function of mass media began to be carried out by social media. This is influenced by the rapid development of various types of social media and its features. Most social media users are millennials. One of the millennial generation members and active users of social media are students, including Petra Christian University students. This study is using survey method, aims to determine using of Facebook, Twitter, Instagram, YouTube, and LinkedIn by 225 Petra Christian University students. From this study is known, the majority of students use Instagram. They used Instagram to get information, find entertainment, add networking, and increase knowledge

Social Media A Tool for Social and Political Inclusion among Youth: A Study of Indian University Students

2021 ◽  
Vol 4 (1) ◽  
pp. 82-89
Author(s):  
Satish Kumar ◽  
Amit Sharma ◽  
Varinder Verma
Keyword(s):  
Social Media ◽  
Political Parties ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Mobile Apps ◽  
Social Needs ◽  
Inclusive Development ◽  
Survey Method

Social Media is an important tool for sharing information and communication among the people. Mobile Applications enable these social networking sites (SNS) to send and receive info-content to the target audience. Especially, University students in the country today use SNS extensively for information and entertainment needs. Social media is playing a crucial role in social and political awareness for inclusive development. The study focuses on how social networking apps help in fulfilling the social needs of youth? What are the effects of social media on studies of university students? How do political parties use SNS apps for youth? And how mobile apps are contributing to the Digital India movement? A survey method was used for quantitative research methodology with a stratified random sampling of 100 university students of two state university of Haryana. The study reveals that students consider mobile apps help in socially connected with well known, to whom they are meeting personally and they feel happy for sharing their thoughts. It also explains the use of social media can create a negative effect on studies. Political parties and political leaders are targeting youth for their propaganda and agenda-setting through mobile apps. In the Digital India movement mobile apps are empowering youth for inclusive development.

scholarly journals Student Selective Perception of The Anti-Corruption Campaign on Facebook

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Neni Yulianita ◽  
Anne Maryani ◽  
Rita Gani
Keyword(s):  
Social Media ◽  
University Students ◽  
Public Universities ◽  
Descriptive Study ◽  
State Universities ◽  
Survey Method ◽  
Real Sector ◽  
Tertiary Institutions ◽  
Selective Perception ◽  
Corruption Prevention

Almost every day, news about the Corruption Eradication Commission (in Indonesia it is known as KPK) appears in various mass media and social media, although the news is sometimes not directly related to information from the KPK itself, but from other parties who feel an interest in the existence of the KPK whether the contents of the news are in accordance with facts or hoaxes. The aim of this research is to answer the challenges of science and technology needs by real sector users, who also want to know, analyze, and discuss the selective perceptions of Islamic university students and public universities about anti-corruption prevention campaigns in society. The research method used is a survey method through a comparative descriptive study at two tertiary institutions, namely Islamic Universities and State Universities. The results of research on selective perception of Islamic university students and public universities about anti-corruption prevention campaigns in society show that in general, the students did not know or rarely paid attention to social media Facebook which presenting anti-corruption messages.

scholarly journals Role Of Mass Media And Interpersonal Communication In Promoting Awareness About Woman Rights In Pakistan

2016 ◽  
Vol 13 (1) ◽  
pp. 165-176
Author(s):  
Lubna Zaheer ◽  
Amber Mubeen
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Interpersonal Communication ◽  
Significant Role ◽  
Survey Method ◽  
Positive Role ◽  
Quantitative Survey ◽  
Women Rights ◽  
One Way Anova

Women rights have always been a debatable issue in almost every society. Being a watchdog, media is expected to give voice to all members of the society regardless of their gender, background and ethnicity. Media can play a vigorous role to educating people about women-rights by addressing their concerns and anxieties. This study aims to investigate the role of mass media (i.e. television, newspapers and social media) and interpersonal communication in promoting awareness about woman rights in Pakistan. Using quantitative survey method with a sample of N=358, results of One-way ANOVA show comparison among various types of media. The study figured out that mass media in Pakistan especially print media, play a positive role in promoting awareness about women rights. However, the role of interpersonal communication has been found more effective as compared to new and old media. The study also expresses that demographics play significant role to attaining the awareness about women rights.

scholarly journals Pemanfaatan media sosial bagi pengembangan umkm di desa kedungrejo, kecamatan jabon, sidoarjo

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Enny Istanti ◽  
Ruchan Sanusi
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Economic Equality ◽  
Employment Opportunities ◽  
Real Work ◽  
Training Activities ◽  
Use Of Social Media ◽  
The Times ◽  
And Training ◽  
Fast Access

Social media is a tool or means that can be accessed by everyone without limitation of time and distance as long as there is an internet network. The existence of social media that has wide, easy, and fast access is used by MSME small entrepreneurs to be more courageous in promoting their products as an effective and efficient marketing medium. The rapid development of MSMEs has made the use of social media even higher. The existence of MSMEs is expected to be able to expand employment opportunities, accelerate the process of economic equality, increase community income, and promote national stability. The use of social media is expected to be able to increase the marketing reach of MSME businesses. With the Thematic Real Work Lecture program, it is hoped that outreach and training activities on the development of MSME marketing in Kedungrejo Village through social media can provide an understanding of the importance of social media in developing business while keeping up with the times and can be used as much as possible. Keywords: UMKM; Social media; Extension; Training.

scholarly journals Propaganda Model in the Age of Social Media

2019 ◽  
Author(s):  
Triyono Lukmantoro ◽  
Heru Nugroho ◽  
Budiawan .
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Information Dissemination ◽  
Rapid Development ◽  
Mainstream Media ◽  
Media Companies ◽  
Propaganda Model ◽  
Noam Chomsky ◽  
Internet Presence ◽  
The Mass Media

In 1988, appeared Manufacturing Consent: The Political Economy of the Mass Media written by Edward Herman and Noam Chomsky. The propaganda model put forward in the book is so influential then gets many responses. The propaganda model is based on years of study that describes how the mass media in the US organize backing for particular interests that dictate state and private actions. In support of these interests, the propaganda model shows it in five filters, namely: (1) scope, converged ownership, owner prosperity, and revenue direction of leading corporation of the mass media; (2) advertising as the foremost foundation of profit of the mass media; (3) media reliance on data delivered by administration, companies and ”experts” supported and favored by main informants and representatives of power; (4) ”flak” as a method to punish the media; and (5) ”anticommunism” as a domestic belief and regulator instrument. At the present time, the propaganda model, which puts mainstream mass media as the main institution of information dissemination, is questionable to its ability. Technologically the internet presence allows for rapid development of social media that provides excellent opportunities for netizens to engage in interactivity and participatory culture. It can be seen in the phenomenon of sending and exchanging messages with a variety of content that can not be controlled by the state or mainstream media companies.

scholarly journals STRATEGI PERSONAL BRANDING MELALUI MEDIA SOSIAL INSTAGRAM (Analisis Isi pada Media Sosial MahasiswaUniversitas Kristen Satya Wacana)

Scriptura ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 41-52
Author(s):  
Awallina Yusanda ◽  
Rini Darmastuti ◽  
George Nicholas Huwae
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
New Media ◽  
University Students ◽  
Research Design ◽  
Qualitative Approach ◽  
Branding Strategy ◽  
Christian University ◽  
Digital Era ◽  
Personal Branding

Personal branding menjadi urgensi bagi setiap individu pada saat ini. Pada era digital ini, media massa dan media baru (termasuk Instagram) mempunyai peran sangat besar dalam membentuk personal branding seseorang, termasuk mahasiswa yang ada di Universitas Kristen Satya Wacana (UKSW). Berdasarkan latar belakang ini, maka tujuan dari tulisan ini adalah untuk mendiskripsikan strategi personal branding yang dilakukan oleh mahasiswa UKSW melalui instagram. Tulisan ini didasarkan dari hasil penelitian yang dilakukan dengan pendekatan kualitatif dan desain penelitian analisis isi. Hasil dari penelitian tersebut adalah, pertama, perilaku mahasiswa Universitas Kristen Satya Wacana dalam menggunakan instagram. Kedua, mahasiswa Universitas Kristen Satya Wacana yang sudah melakukan strategi personal branding di Instagram dengan pemilihan busana, mengunggah prestasi, dan menggunakan keterangan foto yang dapat memotivasi dan mahasiswa yang belum menerapkan strategi personal branding.   Personal branding is an urgency for every individual at this time. In this digital era, mass media and new media (including Instagram) have a very big role in shaping a person's personal branding, including students at Satya Wacana Christian University (SWCU). Based on this background, the purpose of this paper is to describe the personal branding strategy that SWCU students are doing through Instagram. This paper is based on the results of research conducted with a qualitative approach and content analysis research design. The results of this study are, first, the behavior of Satya Wacana Christian University students in using Instagram. Second, Satya Wacana Christian University students who have implemented a personal branding strategy on Instagram by selecting fashion, uploading achievements, and using photo captions that can motivate and students who have not implemented a personal branding strategy.

scholarly journals The Effects of Social Media on the University Students’ Voting Behavior in General Elections in the Kurdistan Region

2021 ◽  
Vol 8 (3) ◽  
pp. 529-554
Author(s):  
Karwan Ali Qadir
Keyword(s):  
Social Media ◽  
University Students ◽  
Political Party ◽  
Voting Behavior ◽  
Survey Method ◽  
Kurdistan Region ◽  
Social Media Platforms ◽  
General Elections ◽  
Questionnaire Form ◽  
The University

          The main goal of this research is to know and display the extent in which social media sites and platforms affect the voting behavior of the university students in the Kurdistan region during general elections, either to participate in the election or to vote for a specific candidate or political party. It also explores how the students participate and interact with the electoral messages and information that are published on social media platforms. This research is a political communication study, which relies on the survey method utilizing questionnaire form as a tool for data collection from the participants. The questionnaire form was designed and implemented online through Google Form and was sent to the participants through Email, Messenger, Viber and Whatsup, to the university student in different universities in the Kurdistan region. As such, 344 persons of the sample have filled up the questionnaire form in one week from 10 to 16 August 2021. The results of the study were displayed in tables and were analyzed through descriptive method, in addition to the use of SPSS statistics software to find correlation between the two main variables of the study.           One of the most prominent results of this study was that only a small proportion of the participants (almost 27%) are influenced by social media to change their voting behavior such as deciding to vote or no, and voting for a specific candidate or political party. Another noticeable result was that the majority of the participants with almost (50%) do not trust the promises and speeches of the candidates and political parties that are published on social media platforms.    

scholarly journals MENINGKATKAN KEPEDULIAN SOSIAL MAHASISWA MELALUI PENGABDIAN MASYARAKAT PADA PARA SISWA TAMAN KANAK-KANAK

2020 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Merlin Lenniawati
Keyword(s):  
University Students ◽  
Social Service ◽  
Millennial Generation ◽  
Rapid Development ◽  
Real Life ◽  
University Student ◽  
Social Concern ◽  
Service Program ◽  
Social Service Program ◽  
Kindergarten Student

The feeling of concern and empathy of the millennial generation is very different from the generations before them, this can be proven through the action of these days University Student who can rarely interact with each other in great manner, and of course the lack of respect to the older generation. This happens because of the rapid development of technology and this also concerning because the millennials are the generation that will bring a Nation to its future. Social concern that the millennial generation have will be an example to the kindergarten student because they will look up to them and consider them to be more mature, so to avoid any bad influence for the newer generation a Social Service Program will be held with a purpose to renew the mindsetof University Students that there are so many positive things that can be done to plant the feeling of concern and empathy earlier so that they can practice it in real life. The sample of this research is the Kindergarten Student.Key Word: social concern, kindergarten social service

scholarly journals Peran Instagram Sebagai Media Edukasi Bahasa Indonesia Melalui Sistem Daring di Era Milenial

2018 ◽  
Author(s):  
RAKHMATDI
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Rapid Development ◽  
Online System ◽  
Standard Term ◽  
Descriptive Approach ◽  
The Times ◽  
The Many ◽  
Bahasa Indonesia

The purpose of this article is to find out the role of instagram as an Indonesian education media through as online system for millenial generations. The method used in writing this article is descriptive approach to content analysis and data collection techniques. The milleniall generation cannot be separated from social media, especially instagram. Now instagram a part of the millenial generation’s life. The rapid development of instagram turned out to have an impact on Indonesian language both constructively and destructively. This is were the role education based account makes instagram to marginalize the destructive impact of language and develop as an online learning media for Indonesian language for the millennial generation. Instagram can be used as a medium in processing and disseminating information about language development related to the use of now’s technology. The process of updating words in Indonesian before social media especially instagram runs in a slow process. Along with the growing popularity of instagram social networks, there are many new trems in KBBI. Given that language is “manasuka”, then its development will adjust the development of the times. We may not realize that the words of the millenial generation slang apparently helped the development of the Indonesian language. Through the process, the slang words that are popular in the community will change into the standard term in KBBI. Positive impact with the presence of instagram, info about language developments can spread rapidly along with the many millennial generations who use intagram.

scholarly journals COMPLEMENTING EXTENSION OFFICERS IN TECHNOLOGY TRANSFER AND EXTENSION SERVICES: UNDERSTANDING THE INFLUENCE OF MEDIA AS CHANGE AGENTS IN MODERN AGRICULTURE

2019 ◽  
Vol 7 (6) ◽  
pp. 248-269
Author(s):  
Constantine Busungu ◽  
Anne Gongwe ◽  
Daniel L. Naila ◽  
Laura Munema
Keyword(s):  
Social Media ◽  
Technology Transfer ◽  
Mass Media ◽  
Rapid Development ◽  
Change Agents ◽  
Secondary Data ◽  
Structured Interview ◽  
Primary Data ◽  
Research Approach ◽  
The Impact

In conventional agriculture, extension officers are regarded as change agents. They intervene to bring about change through influencing innovation, technology transfer and decision-making process in order to help improve the lives of the farmers and their families. Farmers in 21st century have opportunity of receiving the majority of information about agriculture through mass media outlets as a result technology advancement. A case study design was employed design utilizing mixed research approach focusing on Magu district as study area. The study used both primary and secondary data. The primary data were collected using purposive sampling from a sample of 148 farmers whereas the secondary data were collected from Magu District’s agriculture, irrigation and cooperative office. The data collection tools included questionnaire, focused group discussion and semi-structured interview methods. The aim of this study was to investigate how mass media is serving both extension officers and farmers to enhance agriculture knowledge and technology adaptation in the wake of few extension officers. We found extension officer to farmer ratio to be 1:1172 and 1:500 for crop and livestock farmer respectively. This ratio falls short from World Bank recommended standard ratio of 1:200-500 as well as below the Tanzania ministry of agriculture’s standard of two extension officers per village. The rapid development of social media platforms gives the specialty crop industry the ability to speak directly to the public, informing consumers about food production and encouraging them to become agriculture advocates. The impact of mass media among the farmers in enhancing productivity was moderate. This was easily analyzed by examining the theme content in mass media in the country and frequency of media usage by both farmers and extension officers. Amongst various mass media radio and television channels emerged as the most used, most dominant, relevant, low-cost medium and user friendly for farmer-to-farmer-extension and to expose rural communities to new agricultural technologies and ideas. Social media is the most recent form of digital communication and on a global scale and already this study reveal farmers particularly that farmer with high level of education and high-income level using social media for agriculture.

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