scholarly journals The dark side of retailers regarding digital growth strategies: an exploratory study on augmented reality perception

2021 ◽  
Vol 38 (3) ◽  
pp. 71-88
Author(s):  
FRANCESCA SERRAVALLE ◽  
MILENA VIASSONE ◽  
REGINE VANHEEMS
Keyword(s):  
Augmented Reality ◽  
Interior Design ◽  
Cultural Context ◽  
Cultural Analysis ◽  
Dark Side ◽  
Competitive Advantages ◽  
Growth Strategies ◽  
Case Study Methodology ◽  
Study Methodology ◽  
High Level

Purpose of the paper: The present paper aims to investigate retailers’ perception of immersive technology (e.g. augmented reality) to create new growth strategies to expand and internationalize business. Methodology: This study adopts a qualitative approach, based on a multi-case study methodology. Nine Italian SMEs operating in the furniture and interior design sector were interviewed. After transcribing and translating the interviews, they were coded using an inductive approach. Results: This study shows that Italian SMEs still have little exposure to the knowledge of technologies, and thus a higher resistance to adopting digital growth strategies in their business. Research limitations: This study is exploratory in nature and based on a sample of nine SMEs in the Italian cultural context. Therefore, further research could extend our findings, by carrying out a cross-cultural analysis in comparison with other countries. Practical implications: This study highlights the importance for SMEs to understand and introduce digital growth strategies to create competitive advantages on the market and an enhanced experience for consumers. Using technologies, SMEs should be able to maintain a growth orientation with a high level of networking with international corporations to be more flexible towards market advancements and changes. Originality of the paper: This paper provides an original view on retailers’ perception of immersive technologies to create digital growth for SMEs, by highlighting some new challenges that SMEs must face to successfully compete in a digital scenario.

scholarly journals Aplicação da Criatividade para Gerar Projetos de Inovacao: O Caso Prático de uma Estrategia Didática

2015 ◽  
Vol 7 (1) ◽  
pp. 129
Author(s):  
Eliana Maria Dos Santos Pereira Alves ◽  
Ovídio Felippe Pereira da Silva Junior
Keyword(s):  
Teaching Practice ◽  
Single Case ◽  
Competitive Advantages ◽  
Case Study Methodology ◽  
Competitive Environments ◽  
Educational Environments ◽  
Study Methodology ◽  
Sustainable Competitive Advantages ◽  
Suitable Environment

A current challenge in teaching practice is to transform classrooms into laboratories to exchange experiences in courses whose goal is to enhance the professional skills in a practical and meaningful way. The search for improvement demonstrates that, increasingly, professionals become aware that organizations coexist in highly competitive environments, seeking to conquer more markets based on sustainable competitive advantages demanding fast responses of its employees. Considering that the process of creativity can be stimulated through the establishment of a suitable environment, this study aims to discuss the application of a didactic strategy developed for this purpose. Using the single case study methodology, it was used the technique of unstructured observation (informal or single) to carry out the collection and the recording of events that occurred during the strategy application. It discusses elements such as identifying opportunities, creativity, innovation and entrepreneurship, seeking their relationships to understand how it is possible to motivate the generation of proposals for innovative projects in educational environments. As a result, it is presented the perceptions of teachers on the didactic strategy applied, emphasizing that a suitable environment for the development of ideas encourages the student to propose solutions for the improbabilities, creating innovative alternatives to the identified needs.

Personal relationship and conflicts in supply chains

2019 ◽  
Vol 26 (7) ◽  
pp. 2225-2241 ◽  
Author(s):  
Atif Saleem Butt ◽  
Ahmad Bayiz Ahmad
Keyword(s):  
Supply Chain ◽  
Cultural Context ◽  
Qualitative Interviews ◽  
Personal Relationship ◽  
Case Study Methodology ◽  
Content Type ◽  
Behavioural Patterns ◽  
Study Methodology ◽  
Practical Implications

Purpose The purpose of this paper is to understand conflicts that emerge between managers of buying and supplying firms when a personal relationship (friendship, etc.) is present between them in the supply chain context. Design/methodology/approach This research uses a case study methodology and relies on data obtained from 30 qualitative interviews with managers of buying and supplying firms, having a personal relationship within inter-firm relationships to promote the interest of the firm. Findings Results from this study reveal conflicts between managers of buying and supplying firms due to the presence of a personal relationship between them. Specifically, results suggest that managers face ego conflict, supplier’s selection conflict and conflict on accepting late deliveries when they rely on personal relationships, which are themselves embedded within inter-firm relationship. Research limitations/implications This study has some limitations. First, this study examines behavioural patterns in Australian cultural context. Second, results of this study are not generalizable to a broader population. Practical implications Firms can use the findings to understand conflicts, which arise between managers of buying and supplying firms, as a result of a personal relationship between them in the supply chain. Originality/value This is, perhaps, the first study contributing to the supply chain relationship literature by unveiling conflicts between managers of buying and supplying firms, when a personal relationship is present between them.

Case study: Methodology for the development of learning objects (OA) in 3D for applications of augmented reality (AR)

2018 ◽  
Author(s):  
Jennifer Betzabe Samaniego-Franco ◽  
Dunia Ines Jara-Roa ◽  
Celia Paola Sarango-Lapo ◽  
Martha Vannesa Agila-Palacios ◽  
Jorge Eduardo Guaman-Jaramillo ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Learning Objects ◽  
Case Study Methodology ◽  
Study Methodology

Unusual venues for business events: key quality attributes of museums and art galleries

2020 ◽  
Vol 6 (4) ◽  
pp. 847-862
Author(s):  
Vladimir Antchak ◽  
Eleanor Adams
Keyword(s):  
Interior Design ◽  
Quality Attributes ◽  
Structured Interviews ◽  
Art Gallery ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Methodology ◽  
Business Events ◽  
Key Aspects

Purpose This paper aims to identify the key quality attributes a museum or art gallery should possess and enhance to become an attractive business event venue. Design/methodology/approach The research adopted a two-stage case-study methodology. Firstly, three museums were selected in Manchester, UK, to explore the venues’ approaches to hosting business events. These were the Lowry Art Centre, Salford Museum and Manchester Art Gallery. Secondly, a business event at another museum in the city, Science and Industry Museum, was accessed to explore the audiences’ perceptions and industry requirements regarding the organisation of events in museums. In total, 21 qualitative semi-structured and structured interviews were conducted with the event delegates, event planners and museums’ management. Findings Thematic analysis was applied to identify three key attributes: venue character, memorability and functionality and feasibility. Venue character refers to the overall appeal of a venue, including its history, status and interior design. Memorability refers to the authenticity and uniqueness of the attendee experience at a corporate event organised in a museum. Finally, functionality and feasibility deals with the availability of functional facilities, space flexibility and diverse venue regulations. Originality/value The findings of the research provide valuable insights to both museums and event companies. The research reveals the main benefits and drawbacks of using a museum or an art gallery as a venue for business events and suggests key aspects to consider while staging a business event in a cultural institution. Museums could apply the findings in marketing to emphasise their uniqueness, authenticity and flexibility.

scholarly journals Augmented Reality and Journalism: 10 use-case analysis from television, printing and web media platforms

2020 ◽  
pp. 437-455
Author(s):  
Santiago Tejedor ◽  
Natalia Cardona ◽  
Laura Cervi
Keyword(s):  
Augmented Reality ◽  
Digital Media ◽  
Case Analysis ◽  
Use Case ◽  
Case Study Methodology ◽  
New Developments ◽  
The Press ◽  
The Media ◽  
Study Methodology

Augmented reality has inaugurated new developments that enable the creation of content of various kinds. Based on the case study methodology, the work analyzes 10 successful experiences of using augmented reality linked to television, the press and digital media. The investigation concludes that the use of augmented reality without a journalistic purpose can harm the media.

scholarly journals Position-in-frame

2017 ◽  
Vol 10 (2) ◽  
pp. 56-69 ◽  
Author(s):  
Cath Moore
Keyword(s):  
Narrative Inquiry ◽  
Cultural Context ◽  
Cultural Landscape ◽  
Case Study Methodology ◽  
Narrative Strategy ◽  
Critical Dynamic ◽  
Study Methodology ◽  
Transnational Narrative ◽  
Narrative Function

 An integral connection point between the screenplay and reader/viewer is the protagonist’s transformative journey.  The construction of this narrative backbone is critical to the articulation of overarching thematic concerns and story premise but also reflects the story creator’s worldview- one often coloured by representations of gender.  The Hollywood model certainly divides narrative function along gender lines but does this representation hold true within a different cultural context?  This article examines the selected screen stories of Danish director Susanne Bier whose partnership with screenwriter Anders Thomas Jensen is one of Denmark’s most successful film partnerships.  Employing a case study methodology I examine the dramatic function of and agency afforded screen characters and the critical dynamic between cultural landscape, practitioner preference and narrative inquiry.  Key to this address is an exploration of mobility, legacy and sacrifice as textual considerations of gender and its utilisation as transnational narrative strategy.

Merger regulation in Central and Eastern Europe: Evidence from Hungary, Romania and Slovenia

2002 ◽  
Vol 52 (3) ◽  
pp. 327-345 ◽  
Author(s):  
T. Kravtseniouk
Keyword(s):  
Eastern Europe ◽  
Central And Eastern Europe ◽  
Merger Control ◽  
Substantial Part ◽  
Economic Competition ◽  
Close Link ◽  
Case Study Methodology ◽  
Domestic Markets ◽  
Study Methodology

This paper shows the principal features of merger control in selected transition economies of Central and Eastern Europe (CEE), namely Hungary, Romania and Slovenia, by applying case study methodology. The presented findings are based on the analysis of Hungarian, Romanian and Slovenian competition law and merger rulings reached by the Competition Offices of these countries. A substantial part of the conclusions is drawn from a sample of 42 merger applications processed by the Office of Economic Competition of Hungary between 1994 and 2000. The results of empirical analysis demonstrate the considerable flexibility of merger control in the studied countries, its orientation towards the future of domestic markets and a close link with industrial policy. The paper also highlights the areas of interdependence of competition policy and transition and argues that merger control in the studied CEE countries may be regarded as currently adequate to the requirements imposed by transition.

CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY

2020 ◽  
Vol 11 (2) ◽  
pp. 3-17
Author(s):  
Afonso Carlos Braga ◽  
Erika Camila Buzo Martins
Keyword(s):  
Business Strategies ◽  
Business Decisions ◽  
Marketing Department ◽  
Case Study Methodology ◽  
Academic Level ◽  
The Future ◽  
Sustainable Marketing ◽  
Limited Power ◽  
Study Methodology ◽  
New Generation

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human radical and the interpretative. A case study methodology, based on in depth interviews, combined with a comprehensive bibliographic research, enabled to address how the planet limitations to provide resources can influence business strategies.  Functional paradigm companies, for example, pursue infinite growth while we live in a finite planet. The question is if the Marketing Department of those companies in the different organizational paradigms have a role in providing inputs in the strategic long term planning. Furthermore, if the marketing discipline in the academic environment influence decision makers that participate on the companies’ business planning to shape the future in a perceived environment in 2017 where consumerism is posed in the against road of the planet sustainability. The study revealed that, the Marketing Department has limited power or voice to influence business decisions. On the other hand, ‘greener’ initiatives like Social Marketing, Green Marketing and Sustainable Marketing has potential to either evolve to or incorporate a new discipline concept, so called in this paper as ‘Conscious Marketing’. This opportunity should be kicked off at the academic level in Universities and Business Schools that may reinforce the relevance of the theme and help to build in the students, a new generation of professionals, the knowledge that we live in a finite planet with limited resources and that the humanity need to revisit its consumption standards to ensure living conditions to the future generations. 

A Profile of Wine Tourism Entrepreneurs: Study in Portugal

2019 ◽  
Vol 6 (1) ◽  
pp. 25-39
Author(s):  
Adriana Backx Noronha Viana ◽  
Luísa Cagica Carvalho ◽  
Inna Sousa Paiva
Keyword(s):  
Qualitative Data ◽  
Qualitative Case Study ◽  
Innovation Capability ◽  
Critical Perspective ◽  
Case Study Methodology ◽  
Wine Tourism ◽  
Learning Capacity ◽  
Study Methodology

Background: Wine tourism is one of the tourism components adopted as part of Portugal’s strategy due to its eminence as a wine producer. Such strategy has received great prominence in recent years and aims to promote regional development from an economic, social, cultural and environmental perspective. The aim of this study was to understand the entrepreneur profile in this sector. Methods: The study uses a qualitative, case study methodology with data analysis and triangulation. In this study, a literature review of scientific studies was carried out on the scientific knowledge in the area of study from a critical perspective and an interview was conducted where qualitative data were collected. Results and Discussion: The entrepreneurs have shown the following characteristics: initiative, innovation capability, optimism, creativity, creative energy, tenacity, selfconfidence, capability for long term involvement with the project, and learning capacity. Conclusion: The study shows that most entrepreneurs state that they have established partnerships with other companies, particularly with restaurants, catering businesses, hotel units, tourism companies and companies that organize tours. This is one of the factors of economic importance recognized by another study which enables increased prominence of the company and widens the value of wine tourism.

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