scholarly journals A model of entrepreneurial internationalisation in uncertain foreign environments: smaller firms and the global niche strategy

2021 ◽  
Vol 38 (3) ◽  
pp. 23-50
Author(s):  
GIOVANNA MAGNANI ◽  
ANTONELLA ZUCCHELLA
Keyword(s):  
Structural Equation ◽  
Decision Makers ◽  
Entrepreneurial Firms ◽  
Foreign Markets ◽  
International Performance ◽  
Time Control ◽  
Production Processes ◽  
Equation Modelling ◽  
Practical Implications ◽  
Niche Strategy

Purpose of the paper: By proposing a model of SMEs’ entry in foreign markets characterised by uncertainty, we test the relationships among the implementation of a global niche strategy, the perception of lower competition, and international performance. Methodology: Hypotheses are tested on a sample of 110 Australian firms by applying structural equation modelling through the PLS-SEM technique. Results: Our results support the idea that entrepreneurial firms need to create their own environment and, at the same time, control it by exerting high levels of control on manufacturing and technological capabilities and by vertically integrating production processes. Research limitations: More samples from more countries would increase the generalisability of the results. The operationalisation of the components of the global niche strategy which resulted as non-significant need further refinement. Longitudinal studies are required to measure the sustainability of the global niche strategy over time. Practical implications: A customer focus instead of a country focus can help manage perceived uncertainty while growing internationally. Furthermore, decision makers should leverage on product uniqueness through a continuous refinement of technology thanks to insourced production processes. Originality of the paper. To date, no study has advanced a model to represent firms’ internationalisation by considering a process that starts with the formation of strategic antecedents - here represented by the components of the global niche strategy - of international performance.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Celebrity transgression and consumers’ forgiveness: does religiosity matter?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Intrinsic Religiosity ◽  
Content Type ◽  
Equation Modelling ◽  
Before And After ◽  
The Relationship ◽  
Practical Implications

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.

scholarly journals Unveiling heterogeneous engagement-based loyalty in brand communities

2019 ◽  
Vol 53 (9) ◽  
pp. 1854-1881 ◽  
Author(s):  
Laurence Dessart ◽  
Joaquín Aldás-Manzano ◽  
Cleopatra Veloutsou
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Community ◽  
Community Members ◽  
Content Type ◽  
Brand Communities ◽  
Brand Engagement ◽  
Equation Modelling ◽  
Behavioural Engagement ◽  
Practical Implications

Purpose Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon in brand communities, little is known about the nature of individuals’ brand engagement in brand communities. This study aims to identify brand community members’ segments in terms of their brand engagement within the community; help us understand if these segments use a different approach in the development of brand loyalty; and develop mechanisms that can be used to identify members of these segments. Design/methodology/approach The paper adopts a quantitative approach and uses a total of 970 responses from members of Facebook brand pages in three popular languages on Facebook (English, French and Spanish). Data are analysed with structural equation modelling, integrating FIMIX-PLS and POS-PLS. Findings The results reveal that cognitive, affective and behavioural engagement dimensions play a different role in driving brand loyalty. Three different segments of engaged consumers exist (emotional engagers, thinkers and active engagers). Variables related to the perceived value of the brand community provide initial explanations as to the differences of the consumer groups. Research limitations/implications The data were collected from a specific type of brand communities (Facebook-based, company-managed brand communities) and are self-reported. Practical implications This work demonstrates the heterogeneity of brand community members in terms of their brand engagement profile and the effect of this profile on the formation of behavioural brand loyalty. Suggestions on identifying members of these segments based on the value that they get from the community are offered. Originality/value This work extends the brand engagement and brand community literature. It is the first work that provides this nature of actionable suggestions to the teams supporting brands with brand communities.

scholarly journals How to emerge stronger: Antecedents and consequences of organizational resilience

2019 ◽  
pp. 1-18 ◽  
Author(s):  
Alma Rodríguez-Sánchez ◽  
Jacob Guinot ◽  
Ricardo Chiva ◽  
Álvaro López-Cabrales
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Positive Influence ◽  
Organizational Resilience ◽  
Learning Capability ◽  
Equation Modelling ◽  
Challenging Environment ◽  
Antecedents And Consequences ◽  
Corporate Social ◽  
Practical Implications

AbstractOrganizations have to strive in an uncertain and challenging environment. Hence, the role resilience played at work has been of special interest in the last decade, although empirical research is still scant, especially regarding the antecedents and the consequences resilience has. In this study we analyse the role corporate social responsibility plays towards employees (CSRE) in the promotion of resilience at work, and how resilience results in organizational learning capability (OLC) and firm performance. Structural equation modelling was used to test our model with a sample of 296 companies from different sectors. Results show that CSRE had a positive influence on organizational resilience, which in turn affected firm performance via OLC. Therefore, we tested the antecedents and consequences resilience had empirically, whose practical implications in terms of further human resource management activities are also discussed.

Seeing the big picture in services marketing research: infographics, SEM and data visualisation

2015 ◽  
Vol 29 (6/7) ◽  
pp. 613-621 ◽  
Author(s):  
Rachel Ashman ◽  
Anthony Patterson
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Marketing Research ◽  
Journal Editor ◽  
Content Type ◽  
Worked Example ◽  
Equation Modelling ◽  
Big Picture ◽  
Research Findings ◽  
Practical Implications

Purpose – This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and artfully illustrates the essence of a paper’s contribution. Design/methodology/approach – Through the presentation of a worked example, this paper outlines four service components needed to create a visually striking, yet informative, infographic. Findings – This paper contends that authors who follow this approach will improve the marketability of their research without oversimplifying or “dumbing down” its insights. Research limitations/implications – Until a journal editor insists that modellers undertake some translation of their results as a pre-requisite to publication, this paper is unlikely to herald a revolution in how quantitative work is communicated. Practical implications – This fresh thinking can offer a way for practicing managers, and other marketing researchers unfamiliar with SEM’s peculiarities, to comprehend the findings of such studies. Originality/value – This paper contributes to a nascent body of research on how to effectively disseminate research findings to a broader audience through adopting a service arts perspective and presents an interpretive view of quantitative research never seen before in the pages of this journal.

When is green a purchase motive? Different answers from different selves

2018 ◽  
Vol 46 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Rita Martenson
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Design Methodology ◽  
Social Benefits ◽  
Self Awareness ◽  
Consumer Survey ◽  
Content Type ◽  
Equation Modelling ◽  
Purchase Criteria ◽  
Practical Implications

Purpose The purpose of this paper is to provide new ways of thinking about what motivates consumers to choose the green alternative, ideas that will be helpful in reducing the unsatisfactory green attitude-behaviour gap. Consumers have many self-aspects. This paper shows why it is necessary to activate consumers’ pragmatic selves if we want to predict purchase behaviour. The pragmatic self is concerned with costs and reference prices. When researchers activate consumers’ idealistic selves, they get idealistic answers which deviate from actual behaviour. The study also distinguishes between green alternatives with desirable green or non-green self-benefits, and green alternatives with other-benefits that are difficult to comprehend. Design/methodology/approach This study is based on a consumer survey and the data is analysed with structural equation modelling. The concept environmental colour is introduced to understand purchase differences between different consumer segments on the market. Findings This study shows that consumers buy benefits, which is why dark brown consumers choose the green alternative when it has a competitive advantage. It also shows that the propensity to choose the green alternative is highest among consumers who in addition see green as a benefit and have the habit of buying other green products. Another result is that the green consumers have higher self-awareness than brown consumers and are very cost conscious. Practical implications Good decisions are based on what consumers actually do, not what they say they would like to do. This paper offers practical help on understanding consumers’ purchase criteria and how to activate their pragmatic selves. Much more could be done to promote the pro-self and pro-social benefits of making sustainable choices. Social implications To get a sustainable world, it is urgent to understand what motivates consumers to pay extra for environmentally friendly alternatives. Originality/value This paper offers new theoretical insights on how researchers can reduce the green gap.

Charity donation: intentions and behaviour

2015 ◽  
Vol 33 (1) ◽  
pp. 90-102 ◽  
Author(s):  
Muhammad Kashif ◽  
Syamsulang Sarifuddin ◽  
Azizah Hassan
Keyword(s):  
Structural Equation ◽  
Moral Norms ◽  
Content Type ◽  
The Past ◽  
Equation Modelling ◽  
Tpb Model ◽  
Money Attitude ◽  
First Time ◽  
The City ◽  
Practical Implications

Purpose – The purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of an extended TPB model is tested for the first time in a collectivist culture. Design/methodology/approach – The data have been collected from 221 people living in the city of Kuala Lampur through a questionnaire based on extended TPB model. The data have been analysed through employing structural equation modelling (SEM) procedures to extract meaningful conclusions. Findings – The results depict an excellent fit to the extended TPB model. The past behaviour, injunctive norms, and intentions to donate positively contribute towards actual behaviour to donate money. Attitude, self-reported behaviour, descriptive norms, and moral norms do not significantly contribute to intentions to donate money. Practical implications – Managers of charitable organisations are struggling to attract customers who can actively donate money in response to various fundraising campaigns. This study will provide some useful strategies to help managers in attracting and retaining customers for life. Originality/value – Research studies performed to investigate money donation intentions and behaviour are scarce where current research fills this knowledge gap by presenting a developing country perspective. In addition to that, extended TPB model to investigate money donation intentions and behaviour has never been refuted through SEM procedures.

scholarly journals BEHAVIOURAL MODEL FOR DECISION-MAKERS’ INTENTION TO ADOPT GREEN INFORMATION TECHNOLOGY IN NIGERIAN MANUFACTURING INDUSTRIES

2020 ◽  
Vol 2 (2) ◽  
pp. 166-171
Author(s):  
Abba Kyari Buba ◽  
Othman Bin Ibrahim
Keyword(s):  
Structural Equation ◽  
Decision Makers ◽  
Manufacturing Industries ◽  
Green It ◽  
Intention To Adopt ◽  
Equation Modelling ◽  
Activation Theory ◽  
Norm Activation Theory ◽  
Data Validity ◽  
Green Information Technology

Environmental degradation has become a critical concern around the world. This study will investigate the influence of managers’ behavior in decision making regarding intention to adopt Green IT. The research will integrate the Theory of Planned Behaviour (TPB) and the Norm Activation Theory (NAT) to the explore factors that affect decision-makers’ intention to adopt Green IT in Nigerian Manufacturing Industries. In this study, quantitative approach will be employed in collecting data through a survey. By employing a non-random sampling, a survey will be conducted among decision makers. Partial Least Squares Structural Equation modelling (PLS-SEM) method will test consistency, reliability and data validity.  The outcome of this research could be significant in helping decision makers to adopt Green IT successfully.

scholarly journals Does government policy matter? Factors influencing contractors' risk attitudes in the Malaysian construction industry: A structural equation modelling analysis

2020 ◽  
Vol 10 (1) ◽  
pp. 1-29
Author(s):  
Taofeeq Moshood ◽  
◽  
Adekunle Adeleke ◽  
Gusman Nawanir ◽  
Jibril Bamgbade ◽  
...  
Keyword(s):  
Construction Industry ◽  
Government Policy ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Construction Projects ◽  
Decision Makers ◽  
Risk Attitudes ◽  
Personal Factors ◽  
Factors Affecting ◽  
Equation Modelling

One of the critical factors responsible for the successful management of construction projects is individual factors. These factors play a significant role in the decision-makers' attitudes towards risks management. Many previous studies regarding the management of construction projects have focusedon the factors contributing to the success of risk management. However, little attention has been given to factors severely affecting the decision-makers' risk attitudes with particular reference to an individual's risk factors in the construction industry. Therefore, this study aims to identify the factors affecting contractors' risk attitudes and then determine its relationship with government policy. Theoriesof planned behaviour and organisational control wereused to develop the theoretical framework that investigated G-7 contractors in the Kuantan Pahang, Malaysian construction industry. A review of relevant literature and questionnaire was employedto identify the factors affecting contractors' risk attitudes (personal factors). 112copies of a structured questionnaire were analysed with a response rate of 80%. Structural Equation Modelling SEM was utilised to test the hypotheses developed for the study. The results of this study,through SEM,proved that personal factors (working experience, professional competence and physical health) have a significant influence on contractor risk attitudes in the Malaysian construction industry. The findings of this research also confirm that government policy (rules and regulations) plays a moderating role in enhancing the relationship of personal factors affecting contractors’ risk attitudes in construction companies in Malaysia. The findings of the study provide more understanding of the personal factors that affect contractors' risk attitudes to facilitate contractors' decision-making process and serve as a useful reference for further studies in the field of construction project management.

scholarly journals IMPACT OF DYNAMIC STRATEGIC CAPABILITIES ON STRATEGIC ENTREPRENEURSHIP IN PRESENCE OF OUTSOURCING OF FIVE STARS HOTELS IN JORDAN

2020 ◽  
Vol 21 (2) ◽  
pp. 578-587
Author(s):  
Sulieman Ibraheem Al-Hawary ◽  
Mohammad Sultan Al-Syasneh
Keyword(s):  
Structural Equation ◽  
Training Programs ◽  
Decision Makers ◽  
Strategic Entrepreneurship ◽  
Equation Modelling ◽  
Top Managers ◽  
Strategic Capabilities ◽  
The Impact ◽  
The Relationship

This research aims to investigate whether outsourcing mediates the impact of dynamic strategic capabilities on strategic entrepreneurship. The population of the research consists of top managers in five stars hotels. A sample of 215 respondents were selected for the research in which 186 questionnaires were valid for statistical analysis. Structural equation modelling (SEM) was used to test the hypotheses of the research. The results of the research indicate that outsourcing does not mediate the relationship between dynamic strategic capabilities and strategic entrepreneurship. All the dimensions of dynamic strategic capabilities have a statistical impact on strategic entrepreneurship, while the dynamic strategic capabilities dimension all affect outsourcing except the seizing capability. Based on the research results, managers and decision-makers have to focus on innovation functions by enhancing the role of knowledge management and R&D activities, as well as concentrate on employees training programs.

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