A protocol for a meta-analysis of consumers’ and citizens willingness-to-pay for farm animal welfare and disease prevention
This article outlines a protocol for a meta-analysis into willingness-to-pay (WTP) for farm animal welfare. The analysis seeks to establish the public's WTP for farm animal welfare and whether there is evidence to support niche markets for products produced to designated and usually higher welfare standards. A number of secondary objectives will also be explored in relation to the heterogeneity within the data relating to a number of variables known to vary within existing data including; animal species, welfare measures, socio-demographic and socio-economic characteristics. The protocol outlines the rationale, objectives, inclusion criteria, search strategy and screening processes for the meta-analysis, and the plans for data extraction, risk of bias and data synthesis.