Marketing Strategies of Gift and Souvenir Shops in Canada and the United States

2018 ◽  
Vol 33 (2) ◽  
Author(s):  
Lise Héroux ◽  
Nancy J. Church

The souvenir is an integral part of the travel experience and most tourists return home with souvenirs to preserve and commemorate such experiences. However, souvenirs and souvenir retailing is for the most part an untapped field of research. This research investigates the marketing strategies implemented by gift/souvenir shops and whether differences are found between Canada (Quebec and Ontario regions) and the United States (Vermont/New York region). The findings suggest that differences exist in the marketing strategies of gift and souvenir shops in these three regions. The marketing strategy ratings for product, price, promotion, and place were consistently higher for Ontario gift shops, followed by New York, and lowest for Quebec. The qualitative findings provide some insight into the specific variables that contribute to these differences. Gift and souvenir shop owners may benefit from identifying best practices that differentiate the Ontario stores and make their marketing strategy more appealing to visitors. This may provide useful guidelines for implementing changes to improve their marketing strategy.

Aschkenas ◽  
2014 ◽  
Vol 24 (2) ◽  
Author(s):  
Joachim Schlör

AbstractThe idea to create and stage a play called »Heimat im Koffer« – »A home in the suitcase« – emerged, I presume, in Vienna shortly before Austria became part of National Socialist Germany in 1938: the plot involved the magical translocation of a typical Viennese coffeehouse, with all its inhabitants and with the songs they sang, to New York; their confrontation with American everyday life and musical traditions would create the humorous situations the authors hoped for. Since 1933, Robert Gilbert (Robert David Winterfeld, 1899–1978), the son of a famous Jewish musician and himself a most successful writer of popular music for film and operetta in Weimar Germany, found himself in exile in Vienna where he cooperated with the journalist Rudolf Weys (1898–1978) and the piano artist Hermann Leopoldi (1888–1959). Whereas Gilbert and Leopoldi emigrated to the United States and became a part of the German-Jewish and Austrian-Jewish emigré community of New York – summarizing their experience in a song about the difficulty to acquire the new language, »Da wär’s halt gut, wenn man Englisch könnt« (1943) – Weys survived the war years in Vienna. After 1945, Gilbert and Weys renewed their contact and discussed – in letters kept today within the collection of the Viennese Rathausbibliothek – the possibility to finally put »Heimat im Koffer« on stage. The experiences of exile, it turned out, proved to be too strong, and maybe too serious, for the harmless play to be realized, but the letters do give a fascinating insight into everyday-life during emigration, including the need to learn English properly, and into the impossibility to reconnect to the former life and art.


1999 ◽  
Vol 27 (4) ◽  
pp. 379-402 ◽  
Author(s):  
ROBERT A. JACKSON ◽  
THOMAS M. CARSEY

In this article, we examine the variation in the importance of partisanship and ideology in structuring citizens' presidential vote choice across the United States. We use CBS/ New York Times Exit Polls from 18 states in 1984 and 24 states in 1988, along with the national polls from each year. Underlying national survey-based examinations of presidential voting (e.g., those based on the American National Election Studies) is the assumption that presidential voting “looks and works the same” across the United States. However, our results indicate marked variation in the influence of both partisanship and ideology on presidential vote choice across state electorates. Political characteristics of state electorates (e.g., mass polarization and mass liberalism) provide some insight into these differences. Furthermore, we discover some continuity from 1984 to 1988 within states in the nature of influences on their electorates' presidential voting.


2019 ◽  
Vol 19 ◽  
pp. 113-128
Author(s):  
Paola Viviani

The migration of Syrians to America in the 19th and 20th centuries is a major issue which has been widely covered in both fictional and non-fictional literature. Over the same period, many Arab magazines were founded both in North and South America, or “migrated” to those countries. An example is al-Jāmiʿa, which was relocated from Alexandria, Egypt, to New York in 1906, where its founder, the renowned intellectual Faraḥ Anṭūn, was able to undertake a profound study of Western society. Not only did this give him a better insight into that society, but also helped him to better understand the critical issues in his native milieu and the tensions between Turks and Arabs, which often came to the fore, especially when the latter expected the former to help them through important phases of their social, civil, and economic life even in the land they migrated to. This paper analyses an article in al-Jāmiʿa by Nāṣīf Shiblī Damūs, previously published in the epony-mous newspaper, in which Syrian migrants in the United States, with Anṭūn supporting them, lament the indifference of the Ottoman authorities toward them and put forward a number of specific requests, using the magazine as a means of making themselves heard by the entire Arab and Ottoman community throughout the world.


2019 ◽  
pp. 125-148
Author(s):  
Justin Driver

This chapter juxtaposes the tales of two ambitious men, both born in the American West, who moved east to New York in an effort to make names for themselves during the 1920s. The ambitions of Jay Gatsby—as recounted in F. Scott Fitzgerald’s The Great Gatsby—and William O. Douglas—as recounted in his autobiography, Go East, Young Man—led the two men in very different directions. Where Gatsby turned to lawlessness, Douglas instead turned to law. The distinct journeys and distinct fates that Gatsby and Douglas experience yield insight into the significance of class within the United States, and also offer significant complications of the American Dream.


Author(s):  
Munir Jiwa

This chapter draws on ethnographic fieldwork I conducted with Muslim artists in New York City. Working with artists allows us to think about Muslims in new ways that neither restricts them to theological belief nor locates them only at mosques. It allows us to rethink and remap the locations where we normatively find Muslims, to think about artistic practices and identity in different contexts, and to question and make more complex secular and religious divides. Focusing on the works of Zarina Hashmi, Shirin Neshat, Ghada Amer, and Shahzia Sikander, “celebrities” in the mainstream art worlds in the United States and internationally, provides us insight into the processes of art making and creative expression by Muslim artists in secular contexts. By looking at the landscapes of a wider range of Muslim artists and cultural producers, both within the art worlds and in Muslim communities in America, we are better able to appreciate the diversity of their commitments and practices, aesthetic and/or theological.


Author(s):  
Cara A. Finnegan

This chapter examines viewer responses to the Farm Security Administration (FSA) exhibit at the First International Photographic Exposition, held at the Grand Central Palace in New York City from April 18 through 24, 1938. The First International Photographic Exposition featured more than 3,000 photographs representing all genres of photography. As the organizing committee wrote in its introduction to the catalog of exhibits and programs, “Photography today is the most catholic of the applied sciences and the livest of the arts. Lucid in its application, universal in its appeal, it is making America a picture-minded people—a people in whom the visual sense grows increasingly more dominant as an educational and emotional influence.” This chapter first describes 1930s photography and Americans' picture-mindedness before discussing viewer comments on the FSA exhibit. It shows that those comments offer insight into how viewers responded to the immediate reading problem posed by the FSA photographs: how to make sense of images of want at a time of economic, political, and social crisis in the United States.


Author(s):  
Jeremy Wang ◽  
Shawn E. Hawken ◽  
Corbin D. Jones ◽  
Robert S. Hagan ◽  
Frederic Bushman ◽  
...  

Genomic sequencing of SARS-CoV-2 continues to provide valuable insight into the ever-changing variant makeup of the COVID-19 pandemic. More than three million SARS-COV-2 genomes have been deposited in GISAID, but contributions from the United States, particularly through 2020, lagged behind the global effort. The primary goal of clinical microbiology laboratories is seldom rooted in epidemiologic or public health testing and many labs do not contain in-house sequencing technology. However, we recognized the need for clinical microbiologists to lend expertise, share specimen resources, and partner with academic laboratories and sequencing cores to assist in SARS-COV-2 epidemiologic sequencing efforts. Here we describe two clinical and academic laboratory collaborations for SARS-COV-2 genomic sequencing. We highlight roles of the clinical microbiologists and the academic labs, outline best practices, describe two divergent strategies in accomplishing a similar goal, and discuss the challenges with implementing and maintaining such programs.


2014 ◽  
Vol 43 (1) ◽  
pp. 87-103 ◽  
Author(s):  
Lin Sun ◽  
Miguel I. Gómez ◽  
Fabio R. Chaddad ◽  
R. Brent Ross

The number of wineries in nontraditional cool climate regions of the United States has increased dramatically in the last decade. We examine factors influencing distribution channel choices by these wineries, including winery characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in Michigan, Missouri, and New York, we developed fractional logit models to test hypotheses regarding their distribution channel choices. We find that the share of wine sold through intermediated channels increases with winery size, years of operation, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing challenges.


Author(s):  
Barry Friedman ◽  
Lori Bird ◽  
Galen Barbose

Early experiences with energy savings certificates (ESCs) have revealed their merits and the challenges associated with them. While in the United States ESC markets have yet to gain significant traction, lessons can be drawn from early experiences in the states of Connecticut and New York, as well as from established markets in Italy, France, and elsewhere. The staying power of European examples demonstrates that ESCs can help initiate more efficiency projects. This article compares ESCs with renewable energy certificates (RECs), looks at the unique opportunities and challenges they present, and reviews solutions and best practices demonstrated by early ESC markets. Three major potential ESC market types are also reviewed: compliance, voluntary, and carbon. Additionally, factors that will benefit ESC markets in the United States are examined: new state EEPS policies, public interest in tools to mitigate climate change, and the growing interest in a voluntary market for ESCs.


2021 ◽  
Author(s):  
Troy Quast ◽  
Ross Andel ◽  
Sean Gregory ◽  
Eric A. Storch

AbstractBackgroundYears of Life Lost (YLL) measure the shortfall in life expectancy due to a medical condition and have been used in multiple contexts. Previously it was estimated that there were 1.2 million YLLs associated with COVID-19 deaths in the United States through July 11, 2020. The aim of this study is to update YLL estimates for the first full year of the pandemic.MethodsWe employed data regarding COVID-19 deaths in the United States through January 31, 2021 by jurisdiction, gender, and age group. We used actuarial life expectancy tables by gender and age to estimate YLLs.ResultsWe estimated roughly 3.9 million YLLs due to COVID-19 deaths, which corresponds to roughly 9.2 YLLs per death. We observed a large range across states in YLLs per 10,000 capita, with New York City at 298 and Vermont at 12. Nationally, males had a higher number of YLLs per death than females (9.5 versus 8.8), but there was significant variation in gender differences across states.ConclusionsOur estimates provide further insight into the mortality effects of COVID-19. The observed differences across states and genders demonstrate the need for disaggregated analyses of the pandemic’s effects.


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