scholarly journals When Translation Competence Is Not Enough: A Focus Group Study of Medical Translators

2017 ◽  
Vol 62 (2) ◽  
pp. 396-414 ◽  
Author(s):  
Matilde Nisbeth Brøgger

Functionalist approaches to translation brought about a shift in the status and role of the translator: the translator is now considered to be an active, responsible agent in the communication process, which increases the importance of translation expertise and translation competence. Translation competence has thus attracted mounting research interest; however, empirical studies have primarily been conducted in controlled environments, omitting the translation context that professional translators usually work within. This study offers empirical evidence of the importance of the translation context when investigating translation competence. Based on a previous empirical study of translated Patient Information Leaflets, which showed a lack of translation competence, this study includes the translators’ perception using the focus group methodology. Results show the strong influence of contextual constraints on medical translators’ processes and thus products. The study concludes that an analysis of translation products alone may give a skewed picture of translators’ competence.

2015 ◽  
Vol 117 (3) ◽  
pp. 1122-1135 ◽  
Author(s):  
Fredrik Fernqvist ◽  
Annika Olsson ◽  
Sara Spendrup

Purpose – The purpose of this paper is to explore consumer views on different aspects of packaging, exemplified by a common product in the fruit and vegetable category and to identify advantages and disadvantages perceived by consumers purchasing packaged or unpackaged products. Design/methodology/approach – Three focus group interviews were conducted. Thematic analysis based on theory was performed. The findings were categorised into nine themes. Findings – Consumer views on packaging aspects were revealed, covering: packaging material; pack size; protection and preservation; convenience; price; communication and information; ethical perspectives; novelty and innovation; and advantages and disadvantages of packaged and unpackaged products. Research limitations/implications – The study adds to present knowledge on the role of packaging in consumers’ food choices. The qualitative analysis identified areas for further research through quantitative methods. Practical implications – Challenges in communicating the consumer benefits of packaging and ways to improve the attractiveness of items in the fresh produce category were identified. The results can potentially assist in improving food packaging design practice to the mutual benefit of consumers and suppliers. Originality/value – Fruit and vegetables is generally a category with weak branding and low levels of packaging. This study examined the role of packaging in a category with substantial opportunities for differentiation and increasing consumer value. The results can be applied in immediate practice and/or serve as a basis for further research.


2019 ◽  
Vol 13 (2) ◽  
pp. 94-99 ◽  
Author(s):  
Catherine Henshall ◽  
Andrea Doherty ◽  
Helen Green ◽  
Liz Westcott ◽  
Helen Aveyard

2009 ◽  
Vol 10 (1) ◽  
Author(s):  
Erik Stolper ◽  
Marloes van Bokhoven ◽  
Paul Houben ◽  
Paul Van Royen ◽  
Margje van de Wiel ◽  
...  

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Yanina Tsupa

This forum attempts to uncover the role played by theory in three empirical studies. To that end, in the sections that follow, I will begin with the review of literature on language complexity, accuracy, and fluency. Next, I will report on metric indices employed in the studies to measure the phenomenon of linguistic complexity and the results pertaining to grammatical and lexical complexity. Then I proceed with describing the status of theory in empirical research and the challenges research on CAF faces. The closing presents the discussion on how theory impacted the design of the empirical studies sampled for this paper.


2014 ◽  
Vol 18 (6) ◽  
pp. 1982-1994 ◽  
Author(s):  
Olga Boiko ◽  
John L. Campbell ◽  
Natasha Elmore ◽  
Antoinette F. Davey ◽  
Martin Roland ◽  
...  

Author(s):  
Antoinette Mary Fage-Butler

There is wide recognition that the communication of risk in Patient Information Leaflets (PILs) – the instructions that accompany medications in Europe – problematises the reception of these texts. There is at the same time growing understanding of the mediating role of trust in risk communication. This paper aims to analyse how risk is discursively constructed in PILs, and to identify and analyse discourses that are associated with trust-generation. The corpus (nine PILs chosen from the British online PIL bank, www.medicines.org.uk) is analysed using Foucauldian (1972) discourse analysis: specifically, this involves identifying the functions of the statements that constitute the discourses. A discourse analysis of the corpus of PILs reveals that the discourse of risk revolves around statements of the potential harm that may be caused by taking the medication, whilst trust is constructed through three discourses: the discourses that relate to competence and care, in accordance with the trust theories of Poortinga/Pidgeon (2003) and Earle (2010), and a third discourse, corporate accountability, which functions to construct an ethical (trustworthy) identity for the company. This paper contributes to PIL literature in the following ways: it introduces a methodology that has not been used before in relation to these texts, namely, Foucauldian discourse analysis; it helps to identify the presence of trust-generating discourses in PILs; and analysing the discourses of risk and trust at statement-level facilitates a better understanding of how these discourses function in texts that are generally not well-received by the patients for whom they are intended.


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