Spring 2005, whilst sitting at my desk in the physics department at Leeds University, marking yet more exam papers, I was interrupted by a phone call. Interruptions were not such a surprise at the time, a few weeks previously I had published an article on quantum theory in the popular science magazine, New Scientist, and had since been inundated with all sorts of calls from the public. Most callers were very enthusiastic, clearly demonstrating a healthy appetite for more information on this fascinating topic, albeit occasionally one or two either hadn’t read the article, or perhaps had read into it a little too much. Comments ranging from ‘Can quantum mechanics help prevent my hair loss?’ to someone telling me that they had met their twin brother in a parallel Universe, were par for the course, and I was getting a couple of such questions each day. At Oxford we used to have a board for the most creative questions, especially the ones that clearly demonstrated the person had grasped some of the principles very well, but had then taken them to an extreme, and often, unbeknown to them, had violated several other physical laws on the way. Such questions served to remind us of the responsibility we had in communicating science – to make it clear and approachable but yet to be pragmatic. As a colleague of mine often said – sometimes working with a little physics can be more dangerous than working with none at all. ‘Hello Professor Vedral, my name is Jon Spooner, I’m a theatre director and I am putting together a play on quantum theory’, said the voice as I picked up the phone. ‘I am weaving elements of quantum theory into the play and we want you as a consultant to verify whether we are interpreting it accurately’. Totally stunned for at least a good couple of seconds, I asked myself, ‘This guy is doing what?’ Had I misheard? A play on quantum theory? Anyway it occurred to me that there might be an appetite for something like this, given how successful the production of Copenhagen, a play by Michael Freyn, had been a few years back.