scholarly journals La construcción de las identidades étnicas y culturales en niños y niñas migrantes: Un enfoque desde la etnografía colaborativa

2021 ◽  
Vol 39 (2) ◽  
pp. 483-501
Author(s):  
Soledad Romero Rodríguez ◽  
Celia Moreno-Morilla ◽  
Eduardo García Jiménez
Keyword(s):  
Intercultural Communication ◽  
Identity Construction ◽  
Immigrant Families ◽  
Cultural Stereotypes ◽  
Multimodal Analysis ◽  
Multimodal Discourse ◽  
The Social ◽  
Ethnic And Cultural Identity ◽  
Collaborative Ethnography

La construcción de las identidades culturales en niñas y niños migrantes requiere de un conocimiento profundo de las experiencias que se desarrollan en diversos espacios (la escuela, el hogar, la mezquita, las asociaciones vecinales, el centro cívico, etc.). Nuestra investigación reflexiona sobre los procesos de construcción de identidades culturales y la aportación de la etnografía colaborativa en su análisis. La utilización de este enfoque metodológico ha permitido la incorporación de la voz del alumnado migrante de Educación Infantil en la exploración de la construcción de sus identidades. Este artículo plantea como objetivo explorar las posibilidades de la etnografía colaborativa en el estudio de la construcción de identidades culturales mediante el análisis semiótico multimodal. Para ello, se ha utilizado un estudio de casos holístico y técnicas propias del enfoque Mosaic como los mapping, el retrato familiar, el roleplay y el autorretrato. El análisis semiótico social multimodal ha puesto en evidencia la difracción que se produce en los diferentes discursos de las niñas y los niños, evidenciando los conflictos en la construcción de sus identidades entre la cultura de origen y la destino, y ha mostrado cómo se configuran los estereotipos culturales en la etapa de Educación Infantil. Las conclusiones de este estudio subrayan la utilidad de la etnografía colaborativa y el análisis semiótico multimodal para el estudio de la construcción de identidades culturales en la infancia. The ethnic and cultural identity construction among pupils from immigrant families requires a deep knowledge of intercultural communication practices that are developed in different spaces (school, home, mosque, neighbourhood associations, civic centre, etc.). Our research analyses the intercultural communication of children in school and shows the use of a methodology that allows access to their cultural identities’ construction. The use of collaborative ethnography with children has allowed the incorporation of their voices in the exploration of intercultural communication. This article aims to explore intercultural communication in 5-year-old students through collaborative ethnography and analyses their identities construction through multimodal discourse analysis. A holistic-case study design has been utilised as well as mosaic approach techniques, such as mapping, family portrait, role play and self-portrait. The social semiotic multimodal analysis has shown the diffraction that occurs in the different students’ discourses, evidencing the conflicts in the identity construction among participants from immigrant families. Likewise, the results have shown how cultural stereotypes are configured in Early Childhood Education classes. The conclusions highlight the usefulness of collaborative ethnography and multimodal analysis for the study of intercultural communication and the identity construction in childhood.

Construction of risk in road safety advertising: a multimodal analysis of Vietnamese child helmet awareness advertisements

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Hoang Van Nguyen
Keyword(s):  
Road Safety ◽  
Expert Knowledge ◽  
Multimodal Approach ◽  
Traditional Values ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Comprehensive Picture ◽  
Media And Communication

AbstractThe discourses of risk serve to organise the ways in which we understand and respond to potential harms and threats, which have become a major concern in our daily life. However, the discourses of risk have not been extensively investigated using linguistic text-based methods on the multimodal level, nor deeply examined beyond Western contexts. Grounded in the literature of risk and multimodal discourse, the aim of the study is to demonstrate Multimodal Discourse Analysis from a Systemic Functional Linguistics perspective as a potential methodology to investigate how risk discourses are constructed in and through semiotic resources in a non-Western setting. Through a case study of child helmet awareness advertisements in Vietnam, the multimodal analysis reveals a comprehensive picture of risk discourses constructed across various semiotic modes. In this analysis, the discourses of risk are constructed through a negotiation of expert knowledge and traditional values to encourage the audience to take actions and provide helmets for their children. Findings of the study demonstrate the use of Systemic Functional multimodal approach to media and communication to provide evidence for risk discourses in the Vietnamese setting, which are at odds with the current literature and can potentially be extended to other contexts.

scholarly journals A chronotopic approach to identity performance in musical numbers: a choreo-musical case study of ‘Rewrite the Stars’ and ‘This Is Me’

2021 ◽  
pp. 147035722097406
Author(s):  
Nashwa Elyamany
Keyword(s):  
Film Music ◽  
Interdisciplinary Studies ◽  
Identity Performance ◽  
Music Culture ◽  
Popular Discourse ◽  
Multimodal Discourse ◽  
Eclectic Approach ◽  
The Social ◽  
Musical Discourse

Musical numbers, as viral modes of entertainment, influential forms of visual culture and catalysts of popular discourse are dense with multivariate aesthetic performers, and are interlaced to punctuate the melodramatic narrative texture in advancement of the plot and characterization in musical films. Performing identity through dancing bodies has been the subject of several film, music, culture, performance and communication research endeavours yet has rarely been explored from multimodal discourse analysis perspectives. To examine the ‘resilient identities’ underlying performances, the article adopts an eclectic approach informed by the Bakhtinian chronotope with regard to two numbers drawn from a recent American musical film in order to pinpoint: (a) the full repertoire of multimodal resources of narrative agency and identity performance; (b) the emotional experiences evoked by the musical numbers; and (c) the social practices that constitute, maintain and resist social realities and identities. The unconventional approach to the analysis of the musical numbers is what makes the current research project stand out among interdisciplinary studies of musical discourse.

“The Last Laugh?” A Multimodal Analysis of Captions in Photojournalism

Pólemos ◽  
2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Mara Logaldo
Keyword(s):  
Poor Quality ◽  
Pop Art ◽  
Point Of View ◽  
Multimodal Analysis ◽  
Multimodal Discourse ◽  
Low Culture ◽  
Verbal Discourse ◽  
Selective Process

Abstract It is generally agreed that in photojournalism pictures come first. However, also the short verbal texts that accompany them play a crucial role, as they lead readers among the different signifieds of the image. A multimodal discourse analysis of captions will aptly consider both the linguistic elements that appear within the verbal discourse and the image-text relation. The interconnectedness of captions and pictures has lately been defined as a “loop,” a view which blurs the traditional distinction between anchoring and relaying processes theorized by Barthes. The association of the relaying function with comics, however, seems to establish an interesting point of contact between photojournalism and pop art. Captions actually show the tension between “high” and “low” culture, the former being traditionally identified with the word and the latter with the image. While in the heyday of photojournalism captions were made necessary by the poor quality of the photographs, they soon began to provide an abstractive summary of the story told by the picture. This selective process involves interpretation. For this reason, captions can be ethically misleading and even legally controversial forms of discourse, for instance when they are used instrumentally to convey a specific point of view. In photojournalism dealing with crime cases, in particular, captions may display a sensationalist and populist view of justice, thus articulating the thoughts of public opinion supported by the newspaper’s stand. My case study focuses on the caption that accompanied the photo portraying Perry Smith and Richard Hickock while leaving the courtroom on March 29, 1960. The two murderers – who have become famous after the publication of the documentary novel

scholarly journals Multimodal analysis of advertising discourse during the lockdown due to COVID-19: Comparison of the communication strategies of financial services and automotive products in Spain

2022 ◽  
Vol 35 (1) ◽  
pp. 215-232
Author(s):  
Claudia Lahuerta-Pujol ◽  
Antonia Moreno-Cano ◽  
Juan-Carlos Miguel
Keyword(s):  
Financial Services ◽  
Television Advertising ◽  
Communication Strategy ◽  
Qualitative And Quantitative Analysis ◽  
Multimodal Analysis ◽  
Multimodal Discourse ◽  
Rhetorical Figures ◽  
The Social ◽  
General Data ◽  
Two Sectors

The goal of the following text is to analyze the changes in television advertising in the banking and automobile sectors, according to the social context. The hypothesis is that communication is significantly influenced by the situational context, causing differences between the advertising of the two sectors. A multimodal discourse analysis is used, comparing twenty commercials from the banking and automobile sectors in 2019 and 2020, the period during which the lockdown due to COVID-19 took place. Based on a qualitative and quantitative analysis tables were developed with which to analyze general data such as the value proposition or target audience of the advert, or other special data like the text (verb tenses, rhetorical figures…), the image and the sound used. The fact that context is decisive in communication is made evident, and since this is different in every sector, the communication strategy is clearly different as well. However, the points that the two sectors have in common are remarkable: these range from talking about brands and products, to speaking for and about people.

scholarly journals Online Artistic Activism: Case-Study of Hungarian-Romanian Intercultural Communication

2016 ◽  
Vol 24 (1) ◽  
pp. 48-58
Author(s):  
Gizela Horváth ◽  
Rozália Klára Bakó
Keyword(s):  
Intercultural Communication ◽  
Social Role ◽  
Research Question ◽  
The Internet ◽  
Interactive Spaces ◽  
The Social ◽  
The Status ◽  
Social Messages

Technical reproduction in general, and photography in particular have changed the status and practices of art. Similarly, the expansion of Web 2.0 interactive spaces presents opportunities and challenges to artistic communities. Present study focuses on artistic activism: socially sensitive artists publish their creation on the internet on its most interactive space – social media. These artworks carry both artistic and social messages. Such practices force us to reinterpret some elements of the classical art paradigm: its autonomy, authorship, uniqueness (as opposed to copies and series), and the social role of art. The analysis is aimed at Hungarian and Romanian online artistic projects from Transylvania region of Romania, relevant as intercultural communication endeavours. Our research question is the way they differ from the traditional artistic paradigm.

scholarly journals Organizational identity: components and construction

Innovar ◽  
2020 ◽  
Vol 30 (78) ◽  
pp. 89-103
Author(s):  
Diego René Gonzales-Miranda
Keyword(s):  
Identity Construction ◽  
Organizational Identity ◽  
Middle Managers ◽  
Research Question ◽  
Construction Process ◽  
Case Study Method ◽  
Top Managers ◽  
The Social ◽  
Epistemological Basis

The objective of this research was to understand the identity construction process of the middle managers (MMs) of a Colombian multilatina. From the research question, i.e., what are the components involved in the identity construction process of MMs?, it was established that MMs are those individuals whose level in the organization is below top managers and above first-level supervisors. The theoretical framework used was organizational identity (OI). To this end, literature review focused on the discussion of research works whose epistemological basis considered OI as a process, not as an invariant or static element. The case study used a qualitative approach. Identity construction processes are made up of three categories: recognition, transcendence and security. The research was conducted under the case study method and targeted a relatively new organi­zation that is in an unfinished and immature process of adopting a specific OI. The components explain the process and make it possible to elucidate a new way of approaching it at the manage­ment level; at the same time, due to their clarity and understandability, they can be used for other studies, as well as for consultancies. Finally, the integration of concepts from the social sciences for conceptualization and analysis nourishes the dialog with the administrative field.  

scholarly journals MULTIMODALITY IN CONTEMPORARY COMMUNICATION

2021 ◽  
Vol 17 (2 (24)) ◽  
pp. 63-76
Author(s):  
Ani Simonyan
Keyword(s):  
Digital Technology ◽  
Meaning Making ◽  
Ancient Greece ◽  
Multimodal Analysis ◽  
Analysis Methodology ◽  
The Social ◽  
The Times ◽  
Modern Technologies

Communication and representation have always been about more than language. Since the times of Ancient Greece and Rome people have been sure that language is not the only tool of communication. This means that there are more factors involved in and contributing to successful and productive interaction. The role of language is invaluable, however, spatial, aural and visual aspects of communication should not be overlooked or underestimated. Multimodality is about the choices of modes and the social effect produced by the mentioned aspects of communication. Modern technologies directly influence multimodality offering new and newly emerging modes or meaning-making resources. Thus, this paper focuses on illustrating contemporary communication realized through more than one mode or, in other words, multimodal ensemble. The article reveals the fact that each mode can add something special to the meaning and its perception that others cannot. It presents a thorough study of mode, multimodality and its key concepts as well as the interrelation between multimodality and new digital technology. The article also highlights the factors contributing to the enhancement of meaning and provides examples that are meticulously discussed through Case Study and Multimodal Analysis methodology to discover all the modes and media resources applied to the creation of meaning.

scholarly journals Anonymity, pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild

First Monday ◽  
2015 ◽  
Author(s):  
Emily Van der Nagel ◽  
Jordan Frith
Keyword(s):  
Social Network ◽  
Identity Construction ◽  
Social Practices ◽  
The Other ◽  
Detailed Account ◽  
Online Identity ◽  
Network Site ◽  
The Social ◽  
Published Research

A debate is currently raging regarding the value of anonymity online. On one side of the debate is Facebook, the world’s largest social network site. Facebook demands that people use their real names and is one of the leading forces behind the push towards a “real name” Internet. On the other side of the debate are scholars such as danah boyd and Bernie Hogan and sites such as 4chan and Reddit that view anonymity and pseudonymity as important to how people construct identity online. While much has been written about the benefits of anonymity and pseudonymity, there is a lack of published research examining specific practices enabled by pseudonyms. This paper provides a detailed account of the behaviors enabled through pseudonymous identity construction through a case study of the subreddit r/gonewild. The main contribution of the article is to provide a specific account of the costs of a totalizing embrace of the “real name” Internet.

Social Design for Services Framework

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN
Keyword(s):  
South Africa ◽  
Sustainable Development ◽  
Research Group ◽  
Design Research ◽  
Service Design ◽  
Social Design ◽  
Practical Action ◽  
The Social ◽  
The World

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.

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