scholarly journals Possibilities of SIPOC model application in management of sports organizations

2020 ◽  
Vol 14 (2) ◽  
pp. 38-51
Author(s):  
Branimir Nešić ◽  
Milan Nešić
Keyword(s):  
Business Success ◽  
Sports Organizations ◽  
Entrepreneurial Attitudes ◽  
External Stakeholders ◽  
Efficiency And Effectiveness ◽  
Marketing Activities ◽  
Sports Organization ◽  
Tools And Techniques ◽  
The Relationship

Modern tendencies in the management of sports organizations define that success in business predominantly depends on the efficiency and effectiveness of meeting the needs of clients/users of services. Entrepreneurial attitudes about the way of managing sports organizations are becoming recognizable in sports, where the competitive advantage is primarily based on the sentence - what the organization can do and what it can do better than others (and not on what it has and the others do not). With this regard, the implementation of modern methods to improve performance is set as a synonym for business success with the aim of satisfying the members of the organization and related stakeholders. The application of various tools and techniques of marketing management in sports organizations is based exclusively on the determinants of basic marketing functions. One of these functions is the promotion of products and services as a form of direct approach of the sports organization to its surroundings. One of the interesting tools with high applicability is the SIPOC model (created as an elaboration of Deming's PDCA system). It is characterized by managerial activity on efficient mapping and identification of the acute state of processes in the organization that are crucial for the relationship with clients. This is a tool that helps the management of the organization, as a supplier of products and/or services, identify customers (clients/users), identify their (but also its own) real needs. Based on this information, it optimizes all the processes necessary in the creation, production and delivery of products/services. The possibility of applying the SIPOC model in sports organizations can best be realized in activities aimed at improving the quality of sports services. It treats marketing activities as a process that seeks to meet the needs of three groups of related stakeholders: (a) direct service actors (sports organization with its resources), (b) end users (clients) and (c) external stakeholders.

Marketing and Gaelic football

2016 ◽  
Vol 32 (8) ◽  
pp. 15-17
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Business Success ◽  
Market Segments ◽  
Content Type ◽  
Sports Organizations ◽  
Competitive Edge ◽  
Marketing Activities ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Market segmentation has long been acknowledged as a key component in business success. An ability to recognize and exploit disparities between different consumer segments can prove a rich source of opportunity for firms. Those able to successfully match their offerings with the requirements of specific market segments often secure and sustain a competitive edge. Segmentation strategies are critical to sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the unique characteristics of each sub-group and target them accordingly. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND INTERNAL SERVICE QUALITY FROM AN INTERNAL MARKETING PERSPECTIVE AND AN APPLICATION IN THE BANKING SECTOR

2016 ◽  
Vol 4 (2) ◽  
pp. 159-178
Author(s):  
Özlen Onurlu ◽  
Suna Karataş
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Banking Sector ◽  
Internal Marketing ◽  
Competitive Environment ◽  
Long Run ◽  
Marketing Activities ◽  
The Relationship

In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal. The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.

scholarly journals THE EFFECT OF ENTREPRENEURIAL ATTITUDES, INNOVATION AND CREATIVITY ON BUSINESS SUCCESS IN THE GARMENT INDUSTRY (CV. CELBYM AND YEIKO)

2020 ◽  
Vol 2 (1) ◽  
pp. 125-131
Author(s):  
Mohamad Fauzi ◽  
Tjiptogoro Dinarjo Soehari
Keyword(s):  
Regression Analysis ◽  
Correlation Matrix ◽  
Hypothesis Test ◽  
Garment Industry ◽  
Test Reliability ◽  
Business Success ◽  
Reliability Test ◽  
Entrepreneurial Attitudes ◽  
Result Show ◽  
The Relationship

This study aims to determine the relationship between entrepreneurial attitudes, innovation and creativity on business success. The object of this research lies in the company CV. Celbym and Yeiko are engaged in the garment industry. All variables in the study were calculated using a questionnaire with a 5- point Likert scale of 74 respondents with SPSS 24 software. The technique used in this study was validity test, reliability test, classic assumption test, hypothesis test, multiple regression analysis test and correlation matrix between dimensions. The result show tha entrepreunership, innovation and creativity have a significant effect on business success.

scholarly journals Governing Territories in Turbulence with Advanced Marketing Frameworks

2020 ◽  
Vol 16 (1) ◽  
pp. 79
Author(s):  
Roberto Bruni ◽  
Annarita Colamatteo ◽  
Evgenia Nekhoda
Keyword(s):  
Technology Use ◽  
Policy Makers ◽  
Use Of Data ◽  
Production And Consumption ◽  
External Stakeholders ◽  
Design Production ◽  
The Relationship ◽  
Selection Of

The world is living in a period of turbulence in terms of health and environmental emergencies, markets and societies complexity. Providing sustainable wellbeing and quality of life to population is a challenge for governments. Policy makers are searching for useful strategies to satisfying the needs of population, and forecasting problems for the future. Technology, use of data, international cooperation and networks are change-generating forces that cause effects on markets and societies and modify the design, production, and consumption of products and services. Companies manage the factors that stimulate the change, modifying or adapting their management and marketing approaches. The challenge of managing turbulence of societies and the relationship with internal and external stakeholders appears to be more difficult for governments. Including literature from sociology, geography, and business and management, a selection of multidisciplinary contributions is presented to explain the role of advanced marketing frameworks appliable by governments to overcome the complexity within territories caused by the change-generating forces. The paper presents the place marketing ‘value co-creation driven’ as a useful framework to manage the place value proposition by governments, using specific capabilities and a systemic approach.

scholarly journals KEY PREDICTORS OF INTERNAL SUPERVISION OF FINANCIAL STATEMENTS

2018 ◽  
pp. 029
Author(s):  
Sunčica Milutinović ◽  
Ivana Medved ◽  
Dragomir Dimitrijević
Keyword(s):  
Regression Models ◽  
Financial Statements ◽  
Direct Impact ◽  
External Stakeholders ◽  
The Republic ◽  
The Relationship ◽  
Internal Supervision

Investors and other external stakeholders have more confidence in the reliability and quality of financial statements if they have information that entities continuously carry out preventive and comprehensive internal supervision of financial statements. The research was carried out with the aim of identifying factors that have a direct impact on the internal supervision of financial statements. As the key predictors of the internal supervision of financial statements in the Republic of Serbia, the category of entity, the internal supervision of the compliance of financial statements with the regulations, and the internal supervision of the preparation of financial statements have been identified. Two regression models are also defined that best describe the relationship between the observed phenomena.

The Relationship Between Individual Characteristics, Quality of Confinement and Recidivism by Offenders Released From Privately and Publicly Managed Residential Community Corrections Facilities

2018 ◽  
Vol 98 (5) ◽  
pp. 560-579 ◽  
Author(s):  
Terrence Alladin ◽  
Don Hummer
Keyword(s):  
Community Corrections ◽  
Facility Management ◽  
Individual Characteristics ◽  
Private Provider ◽  
Residential Community ◽  
Efficiency And Effectiveness ◽  
Vocational Programming ◽  
Private Entity ◽  
The Relationship

This study examines Commonwealth of Pennsylvania state prison data on inmates released to a term of residential community corrections in either a publicly or privately managed institution ( n = 7,204). Analyses indicate significant associations of race, facility orderliness, extent of educational/vocational programming, and type of facility management (Commonwealth or a private provider) with an offender’s subsequent reincarceration. Results demonstrate that private entity cost efficiency and effectiveness claims are not supported, and the growth of the private sector in Pennsylvania residential community corrections may even be having a detrimental effect on desistence efforts.

scholarly journals ANALYZING VARIOUS MODELS OF INTERNAL MARKETING STRATEGIES

2019 ◽  
pp. 13-17 ◽  
Author(s):  
Bundit Pungnirund ◽  
Paweena Sribunreng
Keyword(s):  
Service Marketing ◽  
Internal Marketing ◽  
Marketing Strategies ◽  
Factors Affecting ◽  
The Past ◽  
Marketing Activities ◽  
A Chain ◽  
Quality Of Products ◽  
The Relationship

Internal marketing is considered as an academic, scientific, and commercial knowledge of improving the level of customer satisfaction. This branch of marketing science is largely influenced by quality management and service marketing, which emphasizes the importance and necessity of creating quality throughout the service delivery process. This field of marketing science discusses the relationship between the customers and internal suppliers of the organization (employees) in creating value for foreign customers, this can be appeared as a chain of value and a tool for developing the quality of products and services and inter-organizational and outsourced interactions within the organization (Ling, 2000). Today, domestic marketing is known as a strategy to improve the performance of the organization. Related studies in this realm show that internal marketing activities will improve the organization’s competitiveness and enhance competency through empowering and motivating employees. Despite the expansion of this concept in the marketing literature, practically little use has been made of it. The internal marketing argument is that the first customers of each organization are its employees. By examining the factors affecting internal marketing, it is clear that there are many factors that affect domestic marketing. Over the past 20 years, many models have evolved from domestic marketing. In this article 12 models of them will be covered in detail. Then, in the end, they will be criticized, and these models will be examined.

Outsourcing and public universities performance in Nigeria, the mediating effect of trust

2020 ◽  
Vol 13 (3) ◽  
pp. 275-300
Author(s):  
Haruna Isa Mohammad
Keyword(s):  
Structural Equation ◽  
Public Universities ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
The Core ◽  
Efficiency And Effectiveness ◽  
The Core Competence ◽  
The Relationship

Purpose Outsourcing has become part of organizational strategy for achieving efficiency and effectiveness. This study aims to examine outsourcing and public universities’ performance in Nigeria, the mediating effect of trust. Design/methodology/approach The study used 353 respondents as sample size drawn from 12 public universities across the six geo-political zones of the country. The study used partial least squares structural equation modeling (PLS-SEM) using ADANCO 2.0.1. Findings The study found significant relationships between outsourcing and quality of teaching and research (core activities) and outsourcing and the quality of other activities (non-core). Also, the study found a significant relationship between outsourcing and low-cost. While the study supports the position of transaction cost economics and relational theories, in contrast, it has not supported the core competence theory. Generally, the study found that outsourcing significantly affects public universities’ performance in Nigeria, and trust partially mediates the relationship. Research limitations/implications The study, such as any other research, has limitations. The study is only limited to public universities and the research has not included students in its survey. Practical implications Managers of public universities are always looking for ways to reduce costs and enhance the quality of their activities. This study has demonstrated the relevance of outsourcing activities in Nigerian Public Universities. Therefore, managers should focus on outsourcing in areas that have not been outsourced but have the potentials of efficiency and effectiveness if outsourced. Furthermore, the study broadens the understanding of promoting an environment of trust in outsourcing; therefore, managers should encourage trust with their vendors to achieve the desired outcomes of outsourcing. Originality/value This study examines the mediating effect of trust on the relationship between outsourcing and public universities’ performance in Nigeria empirically, drawing on the core and non-core activities of the universities. The study has contributed to the discourse on outsourcing and public universities’ performance in Nigeria. The study also unveiled the contribution of outsourcing activities in public universities in Nigeria, and how trust as a uni-dimensional construct mediates in achieving outsourcing that contributes to the public university system. Finally, the study also contributed to the understanding that universities can outsource some of their core competences and achieve performance.

scholarly journals Physical and Sports Enterprise Competitiveness

2020 ◽  
pp. 17-22
Author(s):  
Liudmyla Shuba ◽  
Victoria Shuba
Keyword(s):  
Physical Culture ◽  
Step Method ◽  
Sports Organizations ◽  
General Index ◽  
Sports Club ◽  
Weak Points ◽  
Sports Organization ◽  
Measurement And Evaluation

Despite the external and internal aspects, Ukraine continues to develop and modernize in diverse fields of activity. One of the areas that is gaining momentum in recent years is the activities of physical culture and sports organizations and their competitions with each other. The competitiveness of sports organization is a set of qualitative (non-price) and cost characteristics of physical culture and sports organization that meet the specific needs of sports organizations customers. The Research Aimed to analyze the competitiveness of physical culture and sports organization on the basis of relevant indicators to manage the competitiveness level of sports enterprise. Research Organization. The study was conducted from October 1, 2019 till February 29, 2020 on the basis of physical culture and sports organization – sports club «Sportexpert». The analysis of the services competitiveness was carried out on the example of the sports enterprise – sports club «Sportexpert». The integral coefficient method was chosen to assess the competitiveness. Research Results. Competitiveness assessment of physical culture and sports enterprises is impossible without analysis of the services competitiveness they provide. The main advantage of the step-by-step method of competitiveness is the assessment that it involves direct measurement and evaluation of the studied indicators. Furthermore, this technique allows taking into account the significance of certain parameters with the help of weigh coefficients, which makes it possible to determine the degree of their impact on the final integrated indicator of competitiveness. The general index of service competitiveness of visiting the gym in the sports club «Sportexpert» is 0,77. That is, 77 % of sports club visitors are satisfied with the service provided. Conclusions. The obtained results of calculations demonstrate that analyzed sports club generally has good competitiveness assessment. The integral evaluation determination of competitiveness was based on 10 indicators – characteristics of the sports club activity. The strong and weak points of the «Sportexpert» sports club have been defined. The main indicators that needed to be changed were prestige of the club, cost of services, quality of equipment, professionalism of coaches, and efficiency of training programs.

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