scholarly journals The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica

2020 ◽  
Vol 24 (3) ◽  
pp. 229-243
Author(s):  
Mauricio Carvache-Franco ◽  
Allan Perez-Orozco ◽  
Orly Carvache-Franco ◽  
Ana Víquez-Paniagua ◽  
Wilmer Carvache-Franco
Keyword(s):  
Costa Rica ◽  
Perceived Value ◽  
Three Dimensions ◽  
Stepwise Multiple Regression ◽  
Average Score ◽  
Correlation Technique ◽  
Environmental Care ◽  
Functional Value ◽  
Protected Natural Areas ◽  
Emotional Value

Ecotourism allows activities in contact with nature in protected natural areas to contribute to environmental care. This study seeks to establish the dimensions of perceived value in ecotourism and analyze its relationship with satisfaction and loyalty. It was an in situ research carried out in two protected areas of Costa Rica: Arenal National Park and Caño Negro National Wildlife Refuge. The sample consisted of 310 surveys for domestic and foreign tourists. The data were interpreted through a factorial analysis to identify the dimensions that make up the perceived value. Also, Spearman's correlation technique and the stepwise multiple regression method were used to find the relationships among the variables. The findings show that there are three dimensions of perceived value: economic-functional, emotional, and social. Overall satisfaction and loyalty had a high average score, and the dimensions found are significantly and positively related to overall satisfaction. The "economic-functional value" dimension has a greater influence on overall satisfaction, and the "emotional value" dimension is the most significant predictor of the intentions to return, recommend, and say positive things about the ecotourism destination.

scholarly journals Using theory of consumption values to predict organic food purchase intention: Role of health consciousness and eco-friendly LOHAS tendency

2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Perceived Value ◽  
Equation Modeling ◽  
Food Purchase ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Functional Value ◽  
High Level ◽  
Emotional Value

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.

scholarly journals The Construction of Apparel Brand Value Perception Based on Grounded Theory: A Case Study of the Intellectual 80’s Women in Hangzhou

2018 ◽  
Vol 14 (9) ◽  
pp. 83
Author(s):  
Xiangyang Bian ◽  
Yiling Zhang ◽  
Ziying Yu
Keyword(s):  
Grounded Theory ◽  
Perceived Value ◽  
Value Theory ◽  
Two Dimensions ◽  
Brand Value ◽  
Perceived Benefits ◽  
Value Perception ◽  
Functional Value ◽  
Emotional Value ◽  
Perceived Costs

In terms of the theoretical vacancy of apparel brand perceived value, this paper explores the dimensions of perceived value of apparel brand from the perspective of consumers. With lessons from grounded theory, one can build initial model of apparel brand value system through depth interviews, substantial coding, and theoretical saturation detection. Then, by means of quantitative empirical research, the logical relationship between factors can be investigated via factor analysis and independent test. The results show that the perceived value theory conclude two dimensions namely the perceived benefits and perceived costs. The perceived benefits includes functional value, social value, emotional value, cognitive value, experience value. Perceived costs includes purchase costs &amp;risks and the use cost. It also fully demonstrates the relative importance in perceiving various dimensions of apparel brand for the intellectual 80’s women in Hangzhou.

scholarly journals Measuring How Destination Image and Perceive Value Affect Customers’ Satisfaction for Ecotourism

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
I Putu Gede Iwan Trisna Jaya
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Destination Image ◽  
Satisfaction Level ◽  
Dominant Effect ◽  
Functional Value ◽  
Study Population ◽  
World Cultural Heritage ◽  
Convenience Sampling ◽  
Emotional Value

This study purpose is to determine the effect of destination image and perceived value on the satisfaction’s level of the tourists who visit ecotourism attractions. There are two studies conducted in this research, the first is to validate the effect of destination image to the customers' satisfaction level and also to see the dominant effect of each indicator from the destination image to Customer Satisfaction level. Subsequent study validates the effect of Perceived Value on the customers' satisfaction level as well as to see the dominant indicator of Perceived Value on the customers' satisfaction levels. The study population is the foreign tourists who visited Taman Ayun Pura Mengwi Badung tourist object of Bali. The samples size is set at 65 people. Respondents were selected based on convenience sampling technique from the tourists who already know that Taman Ayun Temple is an ecotourism attraction and received appreciation as world cultural heritage. The data is processed and analysed using SEM through PLS software. The results show that Destination Image and Perceived Value have a positive and significant effect on the Customers' Satisfaction. Perceived Value has a higher correlation coefficient value when it is compared to the Destination Image on the Customers' Satisfaction. This indicates that the managers of tourist object and travel should pay attention on the price paid by the tourists with acceptable or perceived benefits. Other indicators in Perceived Value that should be the evaluation's material is Functional Value and Emotional Value. This indicates that tourists who visit the tourist object pay attention to the service standard received and the pleasure feelings they obtained when they are traveling can increase the tourists' satisfaction.

scholarly journals MUSICAL QUALITY, PERCEIVED VALUE, EQUITY IN SATISFACTION AND BEHAVIORAL INTENTION IN A JAZZ FESTIVAL

2020 ◽  
pp. 358-365
Author(s):  
Manovosoa Finaritra Rakotovao ◽  
Jeremy Ranjatoelina ◽  
Pierre Benjamin Rakotomahenina ◽  
Tsirinirina Solofomiarana Rapanoël
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Second Step ◽  
Utility Value ◽  
Functional Value ◽  
Value Equity ◽  
Emotional Value

This article proposes to revisit the theory of satisfaction by integrating musical quality, functional and emotional value, as well as equity and consumer behavioral intention in the same model. The study was conducted in the context of a jazz festival with 140 individuals. Initially, the results indicate the influence of musical quality, fairness, emotional value and utility value on satisfaction. In a second step, musical quality and fairness influence emotional value and functional value. Finally, it turns out that emotional value, utility value, and satisfaction influence consumers' behavioral intentions. KEYWORDS: Musical quality, equity, emotional value, utility value, satisfaction, behavioral intention.

scholarly journals Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

2018 ◽  
Vol 7 (2.29) ◽  
pp. 1072
Author(s):  
Nanang Suryadi ◽  
Yuyus Suryana ◽  
Rita Komaladewi ◽  
Diana Sari
Keyword(s):  
Herbal Medicine ◽  
Success Factors ◽  
Perceived Value ◽  
Herbal Medicines ◽  
Modern Medicine ◽  
Consumer Trust ◽  
Interesting Phenomenon ◽  
Functional Value ◽  
Modeling Analysis ◽  
Emotional Value

The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emotional Value, Functional Value, and Price Value Significantly Positive effect Consumer Trust, only one dimension has no significant effect that is Social Value. 

scholarly journals The Influence of Self-Concept on Perceived Value in Apparel Brand Adoption Behavior - Based on Research Data from Hangzhou, China

2018 ◽  
Vol 14 (7) ◽  
pp. 47 ◽  
Author(s):  
Yiling Zhang ◽  
Xiangyang Bian ◽  
Aijuan Cao ◽  
Ziyin Yu
Keyword(s):  
Perceived Value ◽  
Self Concept ◽  
Brand Value ◽  
Adoption Process ◽  
Consumer Society ◽  
Chinese Consumers ◽  
Brand Culture ◽  
Functional Value ◽  
Interactive Relationship ◽  
Emotional Value

In consumer society, consumers intend to pay more attention to the brand culture, symbolic meaning, brand value and the brand-self fit when they choose apparel or brand. By self-concept as breakthrough point, this paper analyze the interactive relationship between self-concept and perceived value. The empirical results show that: During the apparel brand adoption process, using functional value, social value, emotional value, cognitive value, and situational value to evaluate the perceived value of Chinese consumers is feasible and effective; The ideal self and actual self interact with each other, and also can affect the formation of perceived value; Through the perceived value of brand, self-concept has a significant impact on the apparel brand adoption behavior. With more homogenous and competitive apparel, enterprises should give thorough consideration to enhance the objective brand value, as well as to reduce the gap between consumer perceived value and brand value.

scholarly journals Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain

2021 ◽  
Vol 13 (14) ◽  
pp. 7860
Author(s):  
Conrado Carrascosa-López ◽  
Mauricio Carvache-Franco ◽  
Wilmer Carvache-Franco
Keyword(s):  
Word Of Mouth ◽  
Service Providers ◽  
Perceived Value ◽  
Three Dimensions ◽  
Stepwise Multiple Regression ◽  
Positive Word ◽  
Social And Emotional ◽  
Natural Park ◽  
Intentions To Return ◽  
Positive Word Of Mouth

Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ecotourism applied to a natural park, (ii) analyze the dimensions of perceived value that predict ecotourism satisfaction, and (iii) identify the dimensions of perceived value that predict ecotourists’ intentions to return, recommend, and provide positive word of mouth about the ecotourism destination as loyalty variables. The research was conducted in the Posets-Maladeta Natural Park in Spain. The sample taken in situ consisted of 341 questionnaires. For data analysis, factor analysis and the stepwise multiple regression method were used. The results showed three dimensions of perceived value: economic, functional, and social and emotional. The “functional” value was the most significant predictor of ecotourists’ satisfaction, intentions to return, and to provide positive word of mouth. Likewise, the “functional” and the “social and emotional” dimensions were important predictors of tourists’ intentions to recommend these places. These findings will serve as management guides for different institutions and tourism service providers of protected areas to develop products according to tourists’ perceived value.

scholarly journals The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain

Land ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1133
Author(s):  
Mauricio Carvache-Franco ◽  
Conrado Carrascosa-López ◽  
Wilmer Carvache-Franco
Keyword(s):  
Factor Analysis ◽  
Protected Areas ◽  
Perceived Value ◽  
Mediterranean Area ◽  
Three Dimensions ◽  
Natural Park ◽  
Natural Parks ◽  
Regression Techniques ◽  
The Mediterranean ◽  
Emotional Value

Ecotourism is becoming increasingly important in natural parks because it raises the value of the environment for the visitor. The present study aimed to (i) establish the factors of the perceived value in ecotourism and (ii) analyze the predictive relationships of the dimensions of the perceived value with the satisfaction and loyalty of ecotourists. The study was carried out in the Albufera Natural Park and the Serranía de Cuenca Natural Park, two protected areas in the Mediterranean area of Spain. The sample collected in situ consisted of 349 valid questionnaires. An exploratory factor analysis (EFA), a confirmatory factor analysis (CFA), and multiple regression techniques were performed for data analysis. The results established three dimensions in the perceived value: functional and emotional, economic, and social, being the “functional and emotional” value the most significant predictor of satisfaction and loyalty of ecotourists. The findings will allow institutions to have a management guide for protected areas.

scholarly journals Have the Guests Perceived Superior Value?

2017 ◽  
Vol 8 (3) ◽  
pp. 199
Author(s):  
Levyda Levyda
Keyword(s):  
Perceived Value ◽  
Social Value ◽  
Multidimensional Approach ◽  
Physical Evidence ◽  
Functional Value ◽  
Food And Beverage ◽  
Emotional Value

This research aimed to describe guests’ perceived value by using a multidimensional approach. From previous research, guests’ perceived value consisted of some functional value, emotional value, and social value. Based on guest experience, and functional value consisted of physical evidence, guest room, food and beverage, hotel staff, and price. This research was conducted in four-star hotels in Jakarta. The respondents were the guests who had stayed in four-star hotels. The number of the respondent was 405. The data were obtained by using self-administered questionnaires. This research shows that guests have not perceived superior value. Some of the values and the necessary efforts need to be improved.

scholarly journals Ecotourism Consumption Values in the Unfamiliar Market and Mediating Role of Destination Image

2021 ◽  
Vol 6 (1) ◽  
pp. 103-121
Author(s):  
Mobeen Jamshed Khattak ◽  
Dr. Jamshed Khan ◽  
Bashir Khan
Keyword(s):  
Purchase Intention ◽  
Causal Effect ◽  
Perceived Value ◽  
Deep Understanding ◽  
Three Dimensions ◽  
Destination Image ◽  
Epistemic Value ◽  
Perceived Values ◽  
Emotional Value

This empirical study aims to determine the dimensions of the perceived value that are considered by the market that is unfamiliar to the ecotourism in relation to ecotourism purchase intention. The study also examines the role of destination image as mediators on the relation between perceived value and ecotourism purchase intention. Data was collected through a survey by self-administered structured questionnaire. The data from 355 respondents are analyzed using descriptive statistics, confirmatory factor analyses and regression analysis. The study findings reveal that three significant predictors i.e. conditional value, emotional value and epistemic value influence ecotourism purchase intention in the unfamiliar market. The strongest influence comes from conditional value, followed by emotional value and epistemic value. Result of this study also reveals that perceived value consisting of these three dimensions significantly influences ecotourism purchase intention. Destination image partially mediate relationship between perceived value and ecotourism purchase intention. This study concludes that only three perceived values significantly affect ecotourism purchase intention in the unfamiliar market. The conceptual model of this study is grounded in the priori causal model. Inferring strong causal effect may be considered as a limitation as it is not based on mixed models method. For deep understanding of the metaphor of values, future studies can carry qualitative investigation by experimental designs or focus groups. Connivance sampling technique also put limitation on the generalization of the study. The present study add to comprehensive understanding about the perceived values that are evaluated by individuals who are unfamiliar with ecotourism. While there is extensive research both for demand and supply in the area of ecotourism, this studyprovide the perceived values considered by the potential tourists who are unfamiliar to ecotourism.

Sign in / Sign up

Export Citation Format

Share Document