Design Thinking at Daedalus

2018 ◽  
Vol 24 (1) ◽  
Author(s):  
Matt Beale ◽  
Tim Cunningham
Keyword(s):  
Product Development ◽  
Product Design ◽  
Business Model ◽  
Design Thinking ◽  
Special Edition ◽  
Technology Products ◽  
Digital Medicine ◽  
Marketing Resources ◽  
Model Components ◽  
Common Understanding

Developing solutions for biopharma/medtech/digital medicine products and services requires a cross-disciplinary team to engage a broad section of the healthcare ecosystem. Unlike technology products, this ecosystem is more complex and involves patients, physicians, providers, payers, and partners. Each of these parties must be engaged to understand overall market need, requirements, and constraints. This article focuses on design thinking as part of the overall strategic and marketing resources that can be used to observe, question, and understand the needs of the entire ecosystem. The interdisciplinary commercialization team can thereby reach a common understanding of the outcome of each component of the job to be done from the perspectives of each party, and thereby achieve overall product/market fit for the product design and overall business model components. This chapter outlines the perspective and approach of Daedalus, a full-service, interdisciplinary product development firm with decades of experience working with medtech companies. The article is complementary and supplementary to the materials on design thinking in Part One of this monograph/special edition. It also covers several examples as mini cases that are pertinent to healthcare from projects undertaken by Daedalus, Inc. from their industry portfolio of achievements.

scholarly journals The Strategy of Universal-Design Thinking in Architecturally Innovative Product Development

Processes ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 2254
Author(s):  
Chenhui Gao ◽  
Kai-Chieh Lin ◽  
Zheng-Yi Wu
Keyword(s):  
Product Development ◽  
Product Design ◽  
Universal Design ◽  
Design Thinking ◽  
Design Principles ◽  
Incremental Innovation ◽  
Type I ◽  
Innovative Product ◽  
Specific Product ◽  
Design Factors

Universal design, as an important concept in product development, has been gradually implemented in various industries and firms, but most of the applications are aimed at the incremental innovation of product design. However, considering the differentiation of product types, the design factors are varied and not precise, which makes it difficult to effectively implement the existing universal-design principles in specific product designs when facing architecturally innovative product development, which leads to an increasing amount of time and resources. This study, with an umbrella stand as an example, proposes to design a new universal-design scale by combining the attributes of the umbrella stand, the existing universal-design principles and the usability principles at the beginning of the design. Then, through interviews and user surveys, cluster analysis is used to screen the products and refine the design factors. In addition, with the Quantification Type I, the universal-design principles and design factors are matched effectively in order to obtain the weight differences of the product design factors and eliminate unsuitable design factors, in order to guide product design. Finally, the universal umbrella-stand-design case is completed for verification. The results show that the universal umbrella stand has been significantly improved in the evaluation of universal-design principles. In the future design, architecturally innovative products with inaccurate design factors can also use this process to complete the design and development of the target product, and to significantly enhance the universal-design evaluation of the product.

scholarly journals Characterizing Product Performance as Visual Imaging that Influencing Designer Design Thinking in Product Development

2021 ◽  
Vol 6 (SI6) ◽  
Author(s):  
Nik Nor Azidah Nik Aziz ◽  
Ghazali Daimin ◽  
Verly Veto Vermol ◽  
Shahriman Zainal Abidin
Keyword(s):  
Product Development ◽  
Product Design ◽  
Design Research ◽  
Design Thinking ◽  
Publishing House ◽  
Product Performance ◽  
Product Development Process ◽  
Design Activity ◽  
Visual Methods ◽  
Analysis Model

The main purpose of this research is to explore Product Design Images influencing factors to designers prior to Visual Methods to be presented within the Design Research context at the stage of Design Activity. The researcher has chosen the Sequential Explanatory Design to easily communicate the procedures for this mixed-method study. The significance of this project enables researchers to discover the underlying relationship and potential of Research Photography in the product development process for product performance analysis. Qualitative data through the Verbal Protocol Analysis model will potentially be supporting the researcher to investigate within the activity of designers understanding product performances and user needs.  Keywords: Product Design; Visual Methods; Photography; Design Activity eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3041

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

2018 ◽  
Vol 40 (3) ◽  
pp. 176-187 ◽  
Author(s):  
Steven Chen ◽  
Ray Benedicktus ◽  
Yuna Kim ◽  
Eric Shih
Keyword(s):  
Product Development ◽  
Marketing Strategy ◽  
Product Design ◽  
Design Thinking ◽  
New Products ◽  
Perceived Usefulness ◽  
User Centered Design ◽  
Teaching Design ◽  
Design Activities ◽  
User Centered

Design thinking refers to the implementation of a firm’s design philosophy into design processes and outputs. This article introduces two design thinking approaches—user-centered design and design-driven innovation—that frame product design activities and show how these approaches can be incorporated into marketing curricula. The aim of this article is to show how marketing educators can help students appreciate and understand the processes and consequences of developing new products using different design thinking approaches. First, an experiment is conducted to examine the effect of design thinking approaches (user-centered design, design-driven innovation) on design and marketing outcomes (perceived originality, perceived usefulness, and perceived value). Second, based on the results of the study, the article develops a step-by-step guide on how to execute a design thinking module in a product-oriented marketing course.

DISCIPLINA DE EMPREENDEDORISMO NA FORMAÇÃO DOS ALUNOS DE BIBLIOTECONOMIA E DOCUMENTAÇÃO DA UFS

2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa
Keyword(s):  
Business Model ◽  
Design Thinking ◽  
Business Model Canvas

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.

Truck Redesign Case: Simulating the Target Costing Process in a Product Design Environment

2013 ◽  
Vol 29 (1) ◽  
pp. 61-85 ◽  
Author(s):  
Patricia Everaert ◽  
Dan W. Swenson
Keyword(s):  
Product Development ◽  
Product Design ◽  
Goal Setting ◽  
Cost Reduction ◽  
Data Availability ◽  
Design Stage ◽  
Target Costing ◽  
Design Environment ◽  
Goal Setting Theory ◽  
Setting Theory

ABSTRACT This active learning exercise simulates the target costing process and demonstrates how a management theory (goal setting theory) is relevant to a business improvement initiative (target costing). As part of the target costing simulation, student participants work in teams to address a business issue (product development) that moves across functional boundaries. The simulation begins with students learning how to assemble a model truck and calculate its product cost using activity-based costing. Students are then divided into teams and instructed to reduce the truck's cost through a redesign exercise, subject to certain customer requirements and quality constraints. Typically, the teams achieve cost reduction by eliminating unnecessary parts, by using less expensive parts, and by using less part variety. This exercise provides a unique opportunity for students to actively participate in a redesign exercise. It results in student teams creating a wide variety of truck designs with vastly different product costs. The case ends by having a discussion about target costing, goal setting theory, and the implications of the target costing simulation. This simulation contains a number of specific learning objectives. First, students learn how the greatest opportunity for cost reduction occurs during the product design stage of the product development cycle. Second, students see firsthand how design-change decisions affect a product's costs, and the role of the cost information in guiding those decisions. Third, students experience the cross-functional interaction that occurs between sales and marketing, design engineering, and accounting during product development. Finally, this exercise helps students understand the concept of target costing. The simulation is appropriate for undergraduate or graduate management accounting classes. Data Availability:  For more information about this case, contact the first author at [email protected].

Proposed Method for Sustainability Development of Consumable Goods

2014 ◽  
Vol 1061-1062 ◽  
pp. 1233-1237 ◽  
Author(s):  
Pâmela Teixeira Fernandes ◽  
Osíris Canciglieri ◽  
Ângelo Márcio Oliveira Sant’Anna
Keyword(s):  
Literature Review ◽  
Product Development ◽  
Product Design ◽  
Development Process ◽  
Product Development Process ◽  
Promising Solution ◽  
Sustainable Projects

This paper presents the findings of research exploring how designers could to evaluate and insert sustainability requirements in product design during the initial stages of the product development process. It describes the process of development of the method for sustainability consumable goods based from a literature review and explores its application in the development of packaging for cosmetic. The results show that the use of the method may be a promising solution for sustainable projects, providing the insertion of the reasoning for the inclusion of product development oriented to sustainability as a complement to traditional project requirements that existing in the models of product development.

Application of Rapid Prototyping Technology in Product Design

2014 ◽  
Vol 989-994 ◽  
pp. 3208-3211
Author(s):  
Dan Tong Li ◽  
Zheng Zhang ◽  
Jia Wen Deng ◽  
Ming Yu Huang ◽  
Xiao Feng Wan ◽  
...  
Keyword(s):  
Product Development ◽  
Rapid Prototyping ◽  
Product Design ◽  
New Product Development ◽  
Medical Model ◽  
New Product ◽  
Mechanical Parts

The rapid prototyping technology was introduced, including its definition, principle and characteristics. The advantages of rapid prototyping technology in new product development were analyzed. Application of rapid prototyping technology in design of mechanical parts, industrial model, medical model, ceramic products, automobile model and products based on ergonomics was discussed. The feasibility of rapid prototyping technology in product design and the optimization direction was prospected.

Tool Approach Directions for Machining Protrusion and Depression Features in an Object

1990 ◽  
Author(s):  
Chandrasekhar Karra ◽  
Thomas A. Phelps
Keyword(s):  
Product Development ◽  
Product Design ◽  
Tool Path ◽  
Low Cost ◽  
Production Costs ◽  
Competitive Market ◽  
Process Plans ◽  
Manufacturing Problems ◽  
Lower Production

Abstract The success of any industry in today’s highly competitive market is largely dependent on its ability to produce quality products, quickly and at low cost. Evaluating the effect of a product design on its manufacture is crucial in developing efficient designs. Any potential manufacturing problems detected at this stage can be corrected by modifying the design, leading to shorter product development cycles and lower production costs. This paper presents an algorithm to determine feasible tool approach directions. The algorithm is based on detecting if any part of the object obstructs the tool path. The basis for the algorithm is determining feasible approach directions and clearances around a planar polygonal face. The algorithm is applicable to both protrusions and depressions. The information is useful in performing manufacturability analysis of designs and develop process plans.

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