Product development time performance: Investigating the uncertainties on product conceptualization phase and the influence on time to market

2012 ◽  
Vol 6 (46) ◽  
pp. 11480-11494
Author(s):  
Marcos ◽  
Possamai Osmar ◽  
Veriano Oliveira Dalla Valentina Luis ◽  
Aureacute lio de Oliveira Marco
1999 ◽  
Author(s):  
Fu-Chung Wang ◽  
Juan Plancarte ◽  
Paul K. Wright ◽  
Vito Fabbrizio ◽  
Alan Kramer

Abstract The demand for quick time-to-market and the short product life cycle of consumer electronics are now pushing the development time for these products even shorter. The success of a rapid product development requires careful considerations of product markets, production needs, and available design and fabrication resources at the early development stage, and a seamlessly integrated design to fabrication environment for rapid product realization. In this paper, through a case study on the prototyping production of a finger-print recognition device, we illustrate a rapid product development through an integrated CAD/CAM environment. Rapid production of an accurate aluminum mold for 200 prototypes is highlighted. The result was a product prototype delivered within a short period of development time according to the proposed schedule. Time analysis of the entire development process was provided, and some potential improvements based on the analysis were also identified for future development of similar products.


Author(s):  
Neelay Jagani ◽  
Jai Mehta ◽  
Vishant Mehta ◽  
Pankti Nanavati

Concurrent development model which is also referred to as concurrent engineering, is an approach to design and develop products where different stages are executed simultaneously. The product development time and the time to market are decreased, leading to improved productivity and reduced costs. In this paper, we will discuss about the process involved in the development, the model of organization of the development process, and further we will focus on various attributes and elements of concurrent process development and we will also discover how it finds its application in today’s world.


Author(s):  
Sa´ndor Vajna ◽  
Haiying Guo ◽  
Michael Schabacker

The appropriate handling of time becomes one of the most important factors for industry to success because of globalization and market competition. Engineering processes should be optimized to achieve shorter “time to market”. This paper deals with Simultaneous Engineering (SE), which means parallelizing formerly serial executed product development processes, and Concurrent Engineering (CE), which means to cut processes into smaller sub processes or activities and parallelize them, both to achieve less product development time. The parallelization degree of processes depends on the dependencies between these processes. Therefore, the dependency between processes is defined and quantified. Processes are parallelized according to the result of the dependency calculation. Related concepts, methods and possible results are described in detail. An example is given about a home appliance product design processes to explain how the method works. The result shows that, with SE and CE, industry can reduce its product throughput time. The result depends also on how processes are modeled and how Concurrent Engineering is achieved.


2018 ◽  
Vol 26 (1) ◽  
pp. 19
Author(s):  
Krisztián Szabó

The importance of the “Ramp-up bridge” covering the gap between product development and serial production, as well as the speed at which this bridge can be crossed, has increased, providing companies with a significant competitive advantage.However, a significant percentage of project aiming to introduce new products do not achieve their goals. [(60 percent of the automotive supplier ramp-up projects fail on either the technical, or the economic side (Bischoff, 2007)].The author explores the possible reasons, then makes suggestions regarding the support of successful ramp-up projects, through practical examples taken from the industry. Through the continuous improvement of ramp-ups, a new core competency can be achieved, with a decrease in time-to-market. This core competency is difficult to duplicate, and can provide an additional competitive advantage for companies manufacturing products with high technical complexity.


Author(s):  
Kevin R. Allen ◽  
Susan Carlson-Skalak

Abstract Product architecture can have a significant impact on a product’s life-cycle and its development time. Modular product architecture allows for easy disassembly upon product retirement and allows for wide product variety. In a small company, the team structure of the company can correspond to the modules, and modules can be used across product lines. By using similar modules from one generation to the next, product development time can be reduced. The methodology described in this paper gives a small company the framework from which to develop modular products.


Author(s):  
Götz v. Esebeck ◽  
Oliver Tegel ◽  
Jeffrey L. Miller ◽  
Karl-Heinrich Grote

Abstract As companies become aware that they have to restructure their product development processes to survive global competition in the market, it is important that they evaluate which management methods and techniques are suitable to improve the performance of the process and which design methods can be integrated and be used efficiently. A combination of management methods like Total Quality Management (TQM), Simultaneous or Concurrent Engineering, and Lean Development can be adapted to meet the requirements of a company more than a single strategy. Interdisciplinary teamwork, cross-hierarchical communication, and delegation of work in addition to employee motivation changes the common attitude towards the work process in the company and integrates the staff more tightly into the process. Nowadays, there is tight cooperation between companies and their sub-contractors, as sub-contractors not only have to manufacture the part or sub-assembly, but often have to design it. Therefore, the product development process has to be defined in a way that the sub-contractors can be tightly integrated into the product development process. Additionally, it is important to break the product down into functionally separate modules during the conceptual phase of the process. If the interfaces between these functions are defined as specifications, these modules can easily be given to suppliers or to other teams inside the company for further development. The use of methods such as Design for Manufacture (DFM) or Design for Assembly (DFA) early during the development process, which utilize the knowledge of experts from manufacturing and assembly, results in a decreasing number of iterative loops during the design process and therefore reduces time-to-market. This cross-functional cooperation leads to improved quality of both processes and products. In this paper, different management methods to achieve the best improvement from the product development process are discussed. In addition, suitable design methods for achieving cost reduction, quality improvement, and reduction of time-to-market are presented. Finally, proposals for industry on methods to reorganize the Integrated Product Development (IPD) process based on actual findings are presented.


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