Time-to-market, window of opportunity, and salvageability of a new product development

2002 ◽  
Vol 23 (6) ◽  
pp. 371-378 ◽  
Author(s):  
A. Messica ◽  
A. Mehrez
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Window Of Opportunity ◽  
Time To Market

Accelerating Production Readiness Using Lean Product Development

2009 ◽  
Author(s):  
Michael J. Parsons ◽  
Nicholas M. Josefik
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Lean Manufacturing ◽  
Scale Up ◽  
New Product ◽  
Time To Market ◽  
High Performing ◽  
Lean Product Development ◽  
Value Stream ◽  
Development Cycle

Lean manufacturing and accelerated product development, two forces when combined into lean product development, can accelerate time-to-market and manufacturing scale-up, achieving production readiness in the shortest possible time. This paper presents what is possible when the two underlying themes of lean manufacturing and new product development unite with the orchestrated chaos of a high performing team. A benchmark value stream has been documented along with product development cycle time examples ranging from 4 to 16 months for concept-to-production readiness.

New Product Development Structures and Time-to-Market

1997 ◽  
Vol 43 (4) ◽  
pp. 452-464 ◽  
Author(s):  
Srikant Datar ◽  
Clark Jordan ◽  
Sunder Kekre ◽  
Surendra Rajiv ◽  
Kannan Srinivasan
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Time To Market

New Product Development: The Performance and Time-to-Market Tradeoff

1996 ◽  
Vol 42 (2) ◽  
pp. 173-186 ◽  
Author(s):  
Morris A. Cohen ◽  
Jehoshua Eliasberg ◽  
Teck-Hua Ho
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Time To Market

scholarly journals A Conceptual Analysis on the Different Approaches to New Product Development and the Variables Associated With Modelling the Process

2018 ◽  
pp. 1-23
Author(s):  
Jonathan D. Owens ◽  
Andrew M. Atherton
Keyword(s):  
Economic Growth ◽  
Product Development ◽  
New Product Development ◽  
New Technologies ◽  
New Products ◽  
New Product ◽  
Time To Market ◽  
Development Cycle ◽  
To Receive

Globally, new products are launched daily. They provide answers to common or specialised problems, enrich lifestyles, provide alternatives to old solutions, amuse us etc. Companies that develop, design, manufacture, market and sell these products seek commercial compensation in the short, medium or long term “success”, however you measure it. Subsequently, New Product Development is a major issue for most companies as they seek to reduce time to market, reduce the development cycle, access new technologies and develop more and better products and services. New products that can successfully compete in local, national and global markets are a key concern for the majority of companies, so successful NPD is fundamental to both stimulating and supporting economic growth. It is a subject, which has received and continues to receive much attention, particularly in seeking to improve its effectiveness and efficiency. This chapter reviews the NPD process and considers the variables associated with the different approaches, which may be needed when developing a new product.

New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

1996 ◽  
Vol 13 (4) ◽  
pp. 325-333 ◽  
Author(s):  
Srikant Datar ◽  
Clark Jordan ◽  
Sunder Kekre ◽  
Surendra Rajiv ◽  
Kannan Srinivasan
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Time To Market

scholarly journals Application of fuzzy integrated FMEA with product lifetime consideration for new product development in flexible electronics industry

2019 ◽  
Vol 12 (1) ◽  
pp. 176 ◽  
Author(s):  
Kelvin P.L.Pun ◽  
Jason Rotanson ◽  
Cheung Chee-wah ◽  
Alan H.S., Chan
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Failure Mode ◽  
New Product Development ◽  
New Product ◽  
Risk Level ◽  
High Tech ◽  
Time To Market ◽  
Process Characterization ◽  
Product Lifetime

Purpose: the aim of this paper is to minimize the risks of new product development and shorten time-to-market, particularly for high-tech enterprise where the complexity of the product generate vast amount of failure mode.Design/methodology/approach: first, the concept of Critical Consideration Factor (CCF) is introduced based on product-specific technical characteristics, expected lifetime, and yield requirement to identify and prioritize the critical failure mode in the subsequent Failure Mode and Effect Analysis (FMEA), followed by process characterization on the high risk failure mode and Critical Parameter Management (CPM) practice to realize a robust mass production system of the developed technology. The application on the development of advanced flexible substrate and surface finishes fabrication technique is presented.Findings: through the proposed methodology, the risk level of each potential failure mode can be accurately quantified to identify the critical variables. With process characterization, reliability of the product is ensured. Consequently, significant reduction in development resources and time-to-market can be achieved.Practical implications: the development strategy allows high tech enterprises to achieve a balanced ecosystem in which value created through adaption of new technology/product can be thoroughly captured through commercialization in a timely manner with no field failure.Originality/value: the proposed development strategy utilizes a unique approach with thorough considerations that enables high tech enterprise to deliver new product with rapid time-to-market without sacrificing product lifetime reliability, which is key to achieve competitive advantage in the highly dynamic market.

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