scholarly journals A Conjoint Analysis of Consumer Preferences for Traditional Cheeses in Turkey : A Case Study on Tulum Cheese

2012 ◽  
Vol 32 (4) ◽  
pp. 458-466 ◽  
Author(s):  
Hakan Adanacioglu ◽  
Zubeyde Albayram
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Traditional Cheeses ◽  
Tulum Cheese

scholarly journals A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce

2020 ◽  
Vol 5 (4) ◽  
pp. 226-233
Author(s):  
Premruedee Jitkuekul ◽  
Sirinna Khamtanet
Keyword(s):  
Conjoint Analysis ◽  
New Product Development ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
New Product ◽  
Good Health ◽  
Jel Classification ◽  
Stratified Sampling ◽  
Reasonable Price

Objective – This study aimed to investigate Thai customers’ preference to chili sauce using conjoint analysis (henceforth CA). Methodology/Technique – The participants of the study were residents of Sakon Nakhon, Nakhon Phanom and Mukdahan, Thailand. Data were collected with a stratified sampling technique and 420 usable questionnaires were considered. Findings –The participants of the study were residents of Sakon Nakhon, Nakhon Phanom and Mukdahan, Thailand. Data were collected with a stratified sampling technique and 420 usable questionnaires were considered. Conjoint Analysis indicates that consumers attach the most importance to a reasonable price, which is 45 baht. Since price is related to quality, good quality products must have a reasonable price. The flavor is the second priority. Consumers tend to prefer a hot & sweet flavor, yet too hot is not ideal, hot should be combined with a sweet flavor to make it smoother. In addition, consumers prefer a combination of herbal ingredients with organic chili, given the growing healthy trend in Thailand. Consumers then prefer an organic chili sauce with herbal ingredients that promotes good health. In terms of packaging, consumers prefer a squeezable product, rather than a bottle. Novelty - This paper will study the preferences of consumers with regards to the product; not much research on these topics has been undertaken. It could assist the company in knowing how to produce the product to respond to the customer’s demand. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Chili sauce; Conjoint analysis; Consumer preferences; Customer satisfaction; New product development Reference to this paper should be made as follows: Jitkuekul, P; Khamtanet, S. (2020). A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce, J. Mgt. Mkt. Review, 5(4) 226 – 233. https://doi.org/10.35609/jmmr.2020.5.4(4)

A Conjoint Analysis of Consumer Preferences for Chilli Products in Thailand: A Case Study on Chilli Sauce

2020 ◽  
Vol 11 (1) ◽  
pp. 17-17
Author(s):  
Premruedee Jitkuekul ◽  
Sirinna Khamtanet
Keyword(s):  
Conjoint Analysis ◽  
New Product Development ◽  
Consumer Preferences ◽  
New Product ◽  
Processed Food ◽  
Land Area ◽  
Foreign Countries ◽  
Economic Perspectives ◽  
Northeastern Thailand

Chili is a spice typically grown globally, including in Thailand, for either domestic consumption or commercial purposes. If considered in terms of economic perspectives, growing chili can help farmers earn some income as well as becoming a prosperous business for retailers. Moreover, chili is a major ingredient for the processed food and medicine industries, with profits gained by exporting it overseas. Thailand has a 5.44 per cent market share of chili worldwide with its chili products exported overseas, namely, green and red chili, dried chili and ground chili, as well as chili dips for chicken, chili paste and curry paste. These exports are expected to keep increasing to those who favor Thai food in foreign countries (Senadee, Pomrit, & Chaiyaporn, 2018). In Thailand, growing and cultivating chili ranks fifth in the world, as the plant is grown in a total land area of 575,787.5 Rai (FAO, 2016), which yields 332,888 tons of fresh chili. Northeastern Thailand is an area where most chili is grown, accounting for about 37 per cent. There, a total land area of 128,932 Rai yields 117,150 tons of fresh chili (DOAE, 2019) . Keywords: Chilli sauce, Conjoint analysis, Consumer preferences, Customer satisfaction, New product development

scholarly journals An Investigation on the Inconsistency of Consumer Preferences for Product Appearance: A Case Study of Residential Solar Panels

2014 ◽  
Author(s):  
Qifang Bao ◽  
Sami El Ferik ◽  
Mian Mobeen Shaukat ◽  
Maria C. Yang
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Products ◽  
Solar Panel ◽  
The Other ◽  
User Needs ◽  
Significant Shift ◽  
Solar Panels ◽  
Product Appearance

The importance of the appearance of consumer products is widely understood. This paper considers an evaluation of the appearance of a technology-oriented product, the residential solar panel, from the perspective of individuals. This study uses a quantitative approach, visual conjoint analysis, to determine preferences for product appearance of solar panels, and further explores how presenting a solar panel in its context of use can influence the consistency of consumer preferences. Approximately 200 survey respondents were shown two kinds of images of solar panels, one of a standalone panel and the other of a panel installed on a roof. Results show a significant shift of preferences when first showing the non-contextualized image and then showing the contextualized image. Such preference inconsistency provides insights with which to inform the process of user-needs revealing.

Consumer preferences for low-salt foods - a Danish case study based on a comprehensive supermarket intervention

2021 ◽  
pp. 1-26
Author(s):  
Sigrid Denver ◽  
Tove Christensen ◽  
Jonas Nordström
Keyword(s):  
Consumer Preferences ◽  
Salt Content ◽  
Dietary Advice ◽  
Scanner Data ◽  
Statistical Regression ◽  
Salt Consumption ◽  
Dietary Choices ◽  
Low Salt ◽  
Reduced Salt

Abstract Objective: The objective is to analyze Danish consumers’ attitudes to buying food with reduced salt content. Design: The study is based on a comprehensive store intervention that included 114 stores belonging to the same supermarket chain. Three different salt claims were tested for eight weeks on six test products within the categories bread, cornflakes and frozen pizzas. Scanner data were supplemented with 134 brief interviews with consumers in nine selected stores. Setting: Stores spread across Denmark. Participants: Consumers who buy food in the stores. Results: Statistical regression analyses of the scanner data indicated that none of the three claims significantly affected demand for any of the test products. The interviews confirmed that many consumers were more focused on other elements of the official dietary advice than reduced salt consumption, such as eating plenty of vegetables, choosing products with whole grains and reducing their intake of sugar and fat. Conclusions: Overall, both the scanner data and the interviews pointed in the same direction, toward the conclusion that salt content is often a secondary factor when Danish consumers make dietary choices.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 3152 ◽  
Author(s):  
Julia Offermann-van Heek ◽  
Philipp Brauner ◽  
Martina Ziefle
Keyword(s):  
Consumer Behavior ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Technological Development ◽  
Product Evaluation ◽  
Decision Criterion ◽  
Online Questionnaire ◽  
Close Link ◽  
Input Modality ◽  
Textile Products

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.

Sign in / Sign up

Export Citation Format

Share Document