Family honor, cultural norms and social networking: Strategic choices in the visual self-presentation of young Indian Muslim women
This study explores how young Indian Muslim women negotiate multiple influences while posting their own photographs on social networking sites. In depth interviews showed that these women made a strategic effort not to disrupt the social reputation of their families with the nature of their online visual presentations. While their photographs presented an opportunity for individual expression, they also became a site for simultaneous adherence to family expectations, religious norms and patriarchal constructions of femininity dominant in offline settings. Except three respondents who considered themselves outliers in their community, all emphasized the need to upload “nice” pictures on social networking sites that do not give off any signs of sexual assertiveness. Most respondents seemed to carry the responsibility of upholding the “honor” of their families, a requirement in their offline life, to digital settings as well. However, the respondents also managed to exercise a degree of personal choice and individual agency within the dominant framework aided by the privacy settings offered by social networking sites.