scholarly journals Identifying and Evaluating the Decision-Making Styles of Patients Referring to Specialty and Subspecialty Clinics in Iran

2020 ◽  
Vol 18 (2) ◽  
Author(s):  
Mehrdad Nasrollahzadehsabet ◽  
Mohammad Reza Gholizadeh ◽  
Mohammad Faryabi
Keyword(s):  
Decision Making ◽  
Delphi Method ◽  
Consumer Decision Making ◽  
Varimax Rotation ◽  
Goods And Services ◽  
Complex Process ◽  
Decision Making Styles ◽  
Brand Sensitivity ◽  
First Time ◽  
Qualitative Phase

Background: Decision-making is a complex process, and many factors are involved in it. Identifying consumer decision-making styles provides insights that can serve a basis for managers to make decisions about how to deliver goods and services. Objectives: This study aimed to investigate the decision-making styles of patients referring to specialty and subspecialty clinics in Iran. Methods: In this study, a qualitative-quantitative approach was used. In the qualitative phase, through the Delphi method, important factors in patients’ decision-making in selecting different clinics were identified in three rounds. In the quantitative part of the study, a questionnaire consisting of 48 questions was prepared using factors identified in the qualitative section. Finally, 460 questionnaires were collected. Exploratory factor analysis using varimax rotation was used to summarize factors and extract decision-making styles. Results: The results identified 10 decision-making styles among patients referring to specialty and subspecialty clinics in Iran. Conclusions: Compared to previous research and the list of decision-making styles (CSI), the results showed that the two styles of being/inclining and paying attention to entertainment/recreation were not found among patients referring to clinics in this study. Each of the three styles of perfectionism/high-quality sensitivity, brand sensitivity, and habitual loyalty shopping was identified in two separate dimensions, and the style of coercion/lack of choice was identified in this study for the first time.

Analysis Social Media Based Brand Communities and Consumer Behavior

2018 ◽  
Vol 14 (1) ◽  
pp. 37-53 ◽  
Author(s):  
Monireh Hosseini ◽  
Afsoon Ghalamkari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Consumer Decision Making ◽  
Business Managers ◽  
Analysis Software ◽  
Brand Communities ◽  
User Comments ◽  
Decision Making Styles

In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method known as netnography in conjunction with MAXQDA data analysis software. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on Instagram. This study consists of two parts. First, the researchers analyse the content of user comments to explore the consumer's brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of posts of brands was coded in order to examine creative social media strategies used by these brands and measure their efficiency. Results offer valuable guidelines to brands with regards to consumer behaviour on social media.

East Asian college consumer decision-making styles for sport products

2015 ◽  
Vol 5 (3) ◽  
pp. 259-275 ◽  
Author(s):  
John Bae ◽  
Doris Lu-Anderson ◽  
Junya Fujimoto ◽  
Andre Richelieu
Keyword(s):  
Decision Making ◽  
East Asian ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Japanese Male ◽  
Consumer Markets ◽  
Decision Making Styles ◽  
Sport Industry ◽  
Lifestyle Education

Purpose – Purchasing behaviors have been studied in various countries. Previous studies involving consumer decision-making styles for sport products have only been seen in one country in order to either identify factors of Purchase Style Inventory for Sport Products (PSISP) or classify consumer shopping behaviors. Therefore, the purpose of this paper was to identify consumers’ decision-making styles (shopping styles) for sport products from Japanese, Singaporean, and Taiwanese college-aged consumers. Design/methodology/approach – The scale of PSISP was adapted to measure consumer decision-making styles (shopping styles) for sport products. This instrument is composed of 35 items under nine dimensions. CFA, 3 (Nationality) × 2 (Gender) MANOVA and ANOVA were employed. Findings – According to the results of this study, there were significant different decision-making styles among three different countries in East Asia. Overall, Japanese male and female college-aged students exhibited higher brand consciousness than Singaporean and Taiwanese males and females. Research limitations/implications – As consumers from different countries show different lifestyle, education, economic, religion, and culture, they might have their unique shopping styles. Therefore, the dimensions related to decision-making styles need to be explored, and the scale needs to be validated using a substantial sport industry sample in the future study. Practical implications – This study helps East Asian advertisers or markets to rethink and develop appropriate marketing strategies as well as to understand the different decision-making styles of local consumers and better approach new and existing consumer markets. Originality/value – This paper is important for international sports marketers to predict consumer shopping patterns and maintain proper inventory levels, particularly when marketing in global markets.

scholarly journals Consumer decision‐making styles: a multi‐country investigation

1996 ◽  
Vol 30 (12) ◽  
pp. 10-21 ◽  
Author(s):  
Steven Lysonski ◽  
Srini Durvasula ◽  
Yiorgos Zotos
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles
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