scholarly journals Alternative Foods — New Consumer Trends

10.5772/61962 ◽  
2016 ◽  
Author(s):  
Mehdi Zahaf ◽  
Madiha Ferjani
Keyword(s):  
New Consumer

Primary Healthcare

2018 ◽  
Author(s):  
Anders Forssell ◽  
Lars Norén
Keyword(s):  
Primary Healthcare ◽  
Consumer Market ◽  
The Creation ◽  
Almost All ◽  
New Consumer ◽  
Basic Medical

In this chapter, we analyse how former healthcare monopolies run by counties were abolished so that all healthcare centres that meet basic medical requirements are allowed to compete for patients, who are free to choose their provider. We use theories from the field of marketing for analysing this reorganization and demonstrate that it can be seen as the creation of a new consumer market or a reorganization of the counties; it is equally accurate to describe the result as an organized market or a marketized organization. We argue that terms such as ‘quasi-markets’ and ‘quasi-organization’ are misleading, as they are based on the assumption that markets and organizations are pure and distinct opposites. Rather, we argue that almost all markets are more or less organized and that many organizations are more or less marketized.

The new consumer emerges

2000 ◽  
Vol 28 (5) ◽  
pp. 4-11 ◽  
Author(s):  
Katherine Kress ◽  
Nancy Ozawa ◽  
Gregory Schmid
Keyword(s):  
New Consumer

scholarly journals Modernity in British advertising: selling cocoa and chocolate in the 1930s

2017 ◽  
Vol 9 (4) ◽  
pp. 451-466 ◽  
Author(s):  
Michael French
Keyword(s):  
Well Being ◽  
Advertising Agency ◽  
Consumer Durables ◽  
Content Type ◽  
Production Methods ◽  
Health And Nutrition ◽  
And Gender ◽  
Gender Groups ◽  
New Consumer ◽  
Health And Well Being

Purpose The purpose of this paper is to analyse the evolution of “push” marketing in the confectionery industry in Britain during the 1930s. It examines the interplay between a manufacturer and advertising agency in creating advertising for cocoa and chocolate. Design/methodology/approach A survey of the literature examines the uses of health and well-being in the design of advertising in Britain between the wars. The records of Rowntree and its main advertising agency, J Walter Thompson, are used to examine the themes and tactics used in advertising for cocoa and Aero chocolate bars during the 1930s. Findings The paper emphasises the different ways in which health and nutrition was used in advertising for the two products. The campaigns of the 1930s built on earlier use of these themes. J Walter Thompson looked for ways of presenting commodities as “new and improved” and their role extended into pressing for changes to production methods and the nature of products. Themes of modernity, sexuality and lifestyles all featured, confirming conclusions of earlier studies. However, targeting of mothers and of different age and gender groups indicated that market segmentation was used extensively via print media and tailored advertising messages. Originality/value Although Cadbury, Rowntree and confectionery have been studied in depth before, this paper emphasises their role in applying new advertising ideas to everyday items. It points to the influence of advertising on the mass of consumers compared to the middle- and upper-income groups targeted in the marketing of houses, motor-cars and new consumer durables.

What a new consumer health magazine doesn't tell you

BMJ ◽  
2012 ◽  
Vol 345 (oct10 1) ◽  
pp. e6817-e6817
Author(s):  
M. McCartney
Keyword(s):  
Consumer Health ◽  
New Consumer

The new retail model: global reach demands omni-channels

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Guillaume Do Vale ◽  
Isabelle Collin-Lachaud ◽  
Xavier Lecocq
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Academic Research ◽  
Transformation Process ◽  
Content Type ◽  
New Business ◽  
Business Cases ◽  
Established Firms ◽  
New Consumer ◽  
Global Reach

Purpose To cope with online competitors and new consumer behaviors, retailers need to hybrid digital and physical offerings to implement an omni-channel business model. This constitutes a digital transformation of the traditional business model. However, business cases on how traditional retailers are shifting from multi-channel to omni-channel retailing are lacking. This paper aims to explore the different issues and organizational paths during the transformation of a business model. Design/methodology/approach This study is based on a qualitative multiple case study of five retailers with a global reach currently implementing an omni-channel business model. Findings This research sheds light on three main issues encountered by retailers and the different underlying decisions when moving toward an omni-channel business model. The first relates to revenue attribution across channels, which involves rethinking traditional key performance indicators to give incentives to stores when promoting digital offers. The second issue concerns the supply chain decisions associated with cross-channel operations. The third issue relates to the delicate balance between global reach (digital channel) and local reach (specific store) for communication on social media and marketing decisions on pricing. This study provides empirical evidence about the variety of choices that retailers make to cope with the issues during the implementation of an omni-channel business model. Originality/value This work explores the issues faced by established firms when moving toward a new business model that is the hybridization of two existing business model managed separately. It provides comprehensive and clear illustration of how to manage such a business model transformation process that can be used by both business strategy practice and academic research.

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