Consumer Behaviour and New Consumer Trends Vis-à-Vis the ICTs

2019 ◽  
Author(s):  
Irene Santos Millán
Keyword(s):  
Consumer Behaviour ◽  
New Consumer

scholarly journals SMART SHOPPING IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)

2017 ◽  
Vol 16 (3) ◽  
pp. 101-110
Author(s):  
Tomasz Zalega
Keyword(s):  
Consumer Behaviour ◽  
Demographic Changes ◽  
Polish Population ◽  
Consumer Decisions ◽  
Factors Influencing ◽  
Consumer Segment ◽  
New Consumer ◽  
Insight Into

The observed demographic changes involving mainly progressive ageing of the Polish population are leading to increased market importance of the senior consumer segment. More and more seniors are following new consumer trends, including smart shopping. The article aims to provide some insight into smart shopping, as well as to outline the factors influencing the dissemination of such shopping behaviours, with a broader reference to consumer behaviours of Polish seniors. The first part very synthetically explains the concept and key determinants of the smart shopping consumer trend. The next section focuses on the research conceptualisation and a description of the sample and its characteristics. Based on the conducted research, the last part sheds light on seniors’ consumer behaviour and attempts to define the extent to which seniors do smart shopping when making consumer decisions.

scholarly journals A New Framework To Revive Industries With The Help Of Advanced Technology Used As Marketing Tool

2020 ◽  
Vol 4 (4) ◽  
pp. 1-11
Author(s):  
Ishan Bhatt ◽  
Rushina Singhi
Keyword(s):  
Human Resource ◽  
Consumer Behaviour ◽  
Advanced Technology ◽  
Operational Cost ◽  
Entire World ◽  
Marketing Tool ◽  
Marketing Costs ◽  
New Consumer ◽  
Distribution Cost ◽  
New Framework

Entire world is facing a huge competition in the market. Companies are spending tremendously over marketing of products and services. These costs are taking a toll on profit as well. Many industrial units are facing loses and banks are getting cash deficit. In order to revive market, it is necessary to understand new consumer approaches and behaviour to identify their buying pattern. Clearly lesser profits and increasing marketing cost are signs of down trend. There are many types of consumer behaviour theories. They have their own advantages but they also contain serious flaws. These flaws make them vulnerable. This paper proposes to discover a new consumer behaviour or perspective of millennials. This will help in increase of profits and decrease marketing costs. The framework will also help in reducing operational cost, human resource costs and distribution cost all together.

scholarly journals The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient?

2020 ◽  
Vol 22 (2) ◽  
pp. 291-301 ◽  
Author(s):  
Seema Mehta ◽  
Tanjul Saxena ◽  
Neetu Purohit
Keyword(s):  
Paradigm Shift ◽  
Consumer Behaviour ◽  
Business Models ◽  
Rapid Assessment ◽  
Future Research ◽  
Market Segment ◽  
Critical Situation ◽  
Health Measures ◽  
Market Competitiveness ◽  
New Consumer

A critical situation pushes human behaviour towards different directions with some aspects of behaviour being irrevocable. COVID-19 pandemic is not a normal crisis, and to control the spread of disease various measures were taken including complete and then partial lockdown. Since all elements of the economy are intricately interrelated with public health measures and lockdown, this resulted in economic instabilities of the nations hinting towards change in market dynamics. In every market, consumers are the drivers of the market competitiveness, growth and economic integration. With economic instability, consumers are also experiencing a transformation in behaviour, though how much of transformation experienced during the crisis will sustain is a question. This article looks at the consumer behaviour during COVID-19 crisis and in the subsequent lockdown period when the world stood still for more than a quarter of a year. Further, the article attempts to weave through the maze of literature available about consumer behaviour in normal times and in crisis times, strengthens it with the rapid assessment reports culled out by the different consulting organisations during lockdown phase, substantiates the same with first-hand telling and retelling of experiences by consumers and professionals with marketing background to bring up a hypothesis of the pandemic affecting a paradigm shift from consumer materialism to consumer spiritualism. The proposition offers further testable hypotheses for future research to understand consumer sentiments or requirement in buying ‘what is enough’ within the marketing context and how it can be reinforced post-COVID crisis for ensuring sustainability of business models. It would also be interesting to explore the correlates of this forced consumer behaviour with other variables such as learning from crisis, changing needs, personality, nationality, culture, new market segment and age to develop new models of consumer behaviour.

scholarly journals Consumer behaviour and new consumer trends vis-à-vis the ICTs

2020 ◽  
pp. 599-620
Author(s):  
Irene Santos Millán
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
Behavioural Economics ◽  
Classical Economics ◽  
The World ◽  
Current Change ◽  
New Consumer

Objectives. In this paper, consumer behaviour is analysed following the criterion of behavioural economics and how it affects digitalisation, and the current change in consumer trends. Methodology. It is based on a search of behavioural economics studies and theories arising within this field, such as the Nudge Theory. Having gained an understanding of consumer behaviour, this was taken to the digital arena and the different ways of obtaining information from users to learn about their behaviour in this area and its impact, were analysed. Results. By studying behavioural economics, the conclusion was that there are differences with classical economics, which asserts that people’s decision making is rational, while behavioural economics argues that we are influenced by many aspects. This taken to the world of digitalisation translates as the great importance to companies of collecting data from users in order to learn about them and be able to predict their behaviour. Limitations. There are few studies on behavioural economics within the digital field, and there is less information on consumer behaviour online as offline.

Transnational adaptation: changing determinants of grocery store choice of German consumers in London

2016 ◽  
Vol 4 (1) ◽  
pp. 20-40
Author(s):  
Ines Oswald
Keyword(s):  
Urban Areas ◽  
Consumer Behaviour ◽  
Grocery Store ◽  
Grocery Stores ◽  
Retail Sector ◽  
Dynamic Nature ◽  
Store Choice ◽  
Large Numbers ◽  
Consumer Markets ◽  
Complex Matter

This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.

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