scholarly journals Prominent Determinants of Consumer-Based Brand Equity

10.5772/56835 ◽  
2013 ◽  
Vol 5 ◽  
pp. 25 ◽  
Author(s):  
Elisa Battistoni ◽  
Andrea Fronzetti Colladon ◽  
Giulia Mercorelli
Keyword(s):  
Analytic Hierarchy Process ◽  
Brand Equity ◽  
Purchase Intentions ◽  
Point Of View ◽  
Brand Value ◽  
Fashion Industry ◽  
Analytic Hierarchy ◽  
New Approach ◽  
Hierarchy Process

In this paper we investigate the most prominent drivers of brand equity, from a consumer-based point of view. We present a new approach for measuring brand equity, which can be applied regardless of the brand sector and is based on the Analytic Hierarchy Process. This approach has the main advantage of allowing for comparisons to be made between non-directly measurable elements and also has the advantage of enabling the ranking of intangible criteria, such as consumers' feelings or purchase intentions. We focus on the fashion industry, since we believe in the higher value of our approach when applied to brands which offer products with less tangible characteristics. Thanks to a case study – which involved about 250 interviewees – we succeed in finding and prioritizing the elements which can have an impact on the brand value. We also provide a global ranking for three apparel brands: Gap, H&M and Zara. The results from our model are consistent with other popular ratings and can be extremely useful for brand managers.

scholarly journals User needs elicitation via analytic hierarchy process (AHP). A case study on a Computed Tomography (CT) scanner

2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Leandro Pecchia ◽  
Jennifer L Martin ◽  
Angela Ragozzino ◽  
Carmela Vanzanella ◽  
Arturo Scognamiglio ◽  
...  
Keyword(s):  
Computed Tomography ◽  
Analytic Hierarchy Process ◽  
User Needs ◽  
Ct Scanner ◽  
Analytic Hierarchy ◽  
Hierarchy Process

Integrated Quality Function Deployment as a Tool for Quality Achievement in Healthcare

2012 ◽  
Vol 1 (2) ◽  
pp. 80-92 ◽  
Author(s):  
Chintala Venkateswarlu ◽  
A. K. Birru
Keyword(s):  
Analytic Hierarchy Process ◽  
Quality Function Deployment ◽  
Healthcare Services ◽  
Relative Importance ◽  
Analytic Hierarchy ◽  
Direct Evaluation ◽  
Quality Function ◽  
Model Combining ◽  
Hierarchy Process

Quality function deployment (QFD) is a methodology that extracts client demands (CDs) and inducting them in the final service/product. Once CDs are extracted from client the traditional QFD approach uses absolute importance to identify the degree of importance for each CD. Direct evaluation of CDs based on absolute weighting without tradeoffs is easy to perform, but may lead to serious deviations from reality. An alternative to avoid this problem is to adopt the analytic hierarchy process (AHP) approach. In this paper, an integrated model combining AHP and QFD has been delineated as a quality achievement tool in healthcare. A case study is performed on the healthcare services provided by government general hospital, Indore District, Madhya Pradesh, India and data has been analyzed to benchmark the proposed framework by computing the degree of relative importance for CDs through AHP and incorporating them in subsequent deployment matrices.

scholarly journals Аn example of different AHP structuring in a forest management problem

2016 ◽  
pp. 127-137
Author(s):  
Milena Lakicevic ◽  
Bojan Srdjevic ◽  
Ivaylo Velichkov ◽  
Zorica Srdjevic
Keyword(s):  
Decision Making ◽  
Forest Management ◽  
Analytic Hierarchy Process ◽  
Evaluation Procedure ◽  
Decision Making Process ◽  
Management Problem ◽  
Consistency Check ◽  
Analytic Hierarchy ◽  
Hierarchy Process

The paper investigates how different hierarchy structuring in analytic hierarchy process (AHP) may affect the final results in the decision-making process. This problem is analyzed in a case study of the Rila monastery forest stands in Bulgaria. There were three similar and mutually overlapped hierarchies defined. A decision maker evaluated all of them and after analyzing final results and consistency performance, he selected and revised the most appropriate hierarchy structure. Consistency check assisted in detecting the judgments which have strongly violated evaluation procedure. These mistakes are interpreted as a consequence of a large number of required pair-wise comparisons. The paper emphases the importance of properly defining hierarchy structure and recommends using consistency analysis as a guide and not as a directive for the revision of judgments.

scholarly journals LECTURERS’ MANAGERIAL COMPETENCIES IMPORTANT FOR STUDENTS AT THE CZECH UNIVERSITY OF LIFE SCIENCES

2018 ◽  
Vol 76 (4) ◽  
pp. 465-482
Author(s):  
Helena Brožová ◽  
Jana Horáková ◽  
Jiří Fiedler
Keyword(s):  
Analytic Hierarchy Process ◽  
Life Sciences ◽  
Educational Process ◽  
Point Of View ◽  
Analytic Hierarchy ◽  
Managerial Competencies ◽  
Good Communication ◽  
Knowledge Competencies ◽  
The University ◽  
Hierarchy Process

This research identifies the lecturers’ competencies which are the most important from the students’ perspective at the Czech University of Life Sciences Prague and compares students’ opinion and their change over the whole study period. It does not deal with the knowledge competencies of lecturers that students cannot objectively evaluate, but with lecturers’ managerial competencies that affect the organization, forms and ways of teaching. The examined competencies are hierarchically organized into three groups of particular competencies comprising of bipolar characteristics. Based on survey of students at the University, the evaluation of importance of managerial competencies using the Analytic Hierarchy Process was performed. The findings show that Innovative education, Good communication skills, Ability of improvisation, and Democratic way of teaching are the most important lecturers’ competencies from students’ point of view. Surprisingly, Oral based presentation is preferred to IT based one. Knowledge of the most important managerial competencies can help lecturers and universities to increase quality of educational process and attractiveness of the university for students. Keywords. Analytic Hierarchy Process, higher educational institutions, lecturer’s managerial competencies, students’ perception.

scholarly journals Tantangan Optimalisasi Pengelolaan dan Akuntabilitas Wakaf (Studi Kasus di Propinsi Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 4 (1) ◽  
pp. 79-94
Author(s):  
Rifqi Muhammad ◽  
Agestya Puspita Sari
Keyword(s):  
Analytic Hierarchy Process ◽  
Point Of View ◽  
Public Confidence ◽  
Research Approach ◽  
Analytic Hierarchy ◽  
Intensive Training ◽  
Local Character ◽  
The Analytic Hierarchy Process ◽  
Hierarchy Process ◽  
Special Region

This study aims to analyze the problem of waqf management from the point of view of regulators, nazhir and wakif. The research object is the management of waqf in the Yogyakarta Special Province with respondents from the Department of Religion of the Special Region of Yogyakarta, the Yogyakarta branch of the Al-Qur'an Waqf Board, and the wakif who are domiciled in Yogyakarta. The research approach uses the Analytic Hierarchy Process (AHP) with the aim of formulating strategic solutions in the management of waqf. This study found that there are still many waqf that provide their waqf assets without going through an official waqf management institution. AHP's priority solutions include providing convenience to services for nazhir. Therefore, it is necessary to carry out intensive training for nazhir so that the management of waqf can be more optimal so as to increase public confidence in waqf in official waqf institutions. In addition, this study also recommends an increase in the accountability of waqf management. The accountability of waqf management can be realized in the form of periodic reports that are presented directly to the wakifs or through media in accordance with the local character of the community.Keywords:  Accountability, Waqf Management, Analytic Hierarchy Process  Abstrak: Penelitian ini bertujuan untuk menganalisis masalah pengelolaan wakaf dari sudut pandang regulator, nazhir dan wakif. Obyek penelitian adalah pengelolaan wakaf di Propinsi Daerah Istimewa Yogyakarta dengan responden dari Departemen Agama Propinsi Daerah Istimewa Yogyakarta, Nazhir Badan Wakaf Al-Qur’an cabang Yogyakarta, dan Wakif yang berdomisili di Yogyakarta. Pendekatan penelitian menggunakan Analytic Hierarchy Process (AHP) dengan tujuan untuk merumuskan solusi yang strategis dalam pengelolaan wakaf. Penelitian ini menemukan bahwa masih banyak wakif yang memberikan aset wakafnya tanpa melalui lembaga pengelola wakaf yang resmi. Prioritas solusi AHP antara lain dengan memberikan kemudahan layanan yang dilakukan nazhir. Oleh karena itu, perlu dilakukan pelatihan intensif bagi nazhir agar pengelolaan wakaf semakin optimal sehingga meningkatkan kepercayaan masyarakat untuk berwakaf pada lembaga wakaf resmi. Selain itu, penelitian ini juga merekomendasikan adanya peningkatan akuntabilitas pengelolaan wakaf. Akuntabilitas pengelolaan wakaf dapat diwujudkan dalam bentuk laporan berkala yang disajikan secara langsung kepada para wakif maupun melalui media yang sesuai dengan karakter lokal masyarakat. Kata Kunci:  Akuntabilitas, Pengelolaan Wakaf, Analytic Hierarchy Process    

scholarly journals Multi-criteria supplier selection using fuzzy analytic hierarchy process: case study from a Brazilian railway operator

2017 ◽  
Vol 14 (3) ◽  
pp. 428 ◽  
Author(s):  
Rodrigo Barbosa de Santis ◽  
Leonardo Golliat ◽  
Eduardo Pestana de Aguiar
Keyword(s):  
Supply Chain ◽  
Analytic Hierarchy Process ◽  
Operations Management ◽  
Supplier Selection ◽  
Standard Procedure ◽  
Fuzzy Analytic Hierarchy Process ◽  
Analytic Hierarchy ◽  
And Performance ◽  
Hierarchy Process

The supplier selection problem has been discussed in literature within the supply chain management subject and it is extremely important due to its impact on the entire supply chain configuration, strategy and performance. This work presents a decision model based on the fuzzy analytic hierarchy process method and its application in a real case of maintenance supplier selection in a large Brazilian railway operator. Eight criteria were adopted - technical capacity, financial status, relationship, operations management, security management, infrastructure, historic performance and costs - for evaluating five potential suppliers. In the case study, both first and second ranked suppliers by the method have been selected by the company for providing the services and the model was adopted as a standard procedure within the organization for contracts over US$ 300,000.

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