scholarly journals Neuroimaging for the Affective Brain Sciences, and Its Role in Advancing Consumer Neuroscience

Author(s):  
Peter Walla ◽  
Aimee Mavratzakis ◽  
Shannon Bosshar
1980 ◽  
Vol 25 (12) ◽  
pp. 1008-1009
Author(s):  
DAVID L. WILSON
Keyword(s):  

Marketing ZFP ◽  
2007 ◽  
Vol 29 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Peter Kenning ◽  
Hilke Plassmann ◽  
Prof. Dr. Dieter Ahlert

2021 ◽  
Vol 11 (2) ◽  
pp. 138
Author(s):  

Peer review is the driving force of journal development, and reviewers are gatekeepers who ensure that Brain Sciences maintains its standards for the high quality of its published papers [...]


2021 ◽  
Vol 13 (3) ◽  
pp. 1589
Author(s):  
Juan Sánchez-Fernández ◽  
Luis-Alberto Casado-Aranda ◽  
Ana-Belén Bastidas-Manzano

The limitations of self-report techniques (i.e., questionnaires or surveys) in measuring consumer response to advertising stimuli have necessitated more objective and accurate tools from the fields of neuroscience and psychology for the study of consumer behavior, resulting in the creation of consumer neuroscience. This recent marketing sub-field stems from a wide range of disciplines and applies multiple types of techniques to diverse advertising subdomains (e.g., advertising constructs, media elements, or prediction strategies). Due to its complex nature and continuous growth, this area of research calls for a clear understanding of its evolution, current scope, and potential domains in the field of advertising. Thus, this current research is among the first to apply a bibliometric approach to clarify the main research streams analyzing advertising persuasion using neuroimaging. Particularly, this paper combines a comprehensive review with performance analysis tools of 203 papers published between 1986 and 2019 in outlets indexed by the ISI Web of Science database. Our findings describe the research tools, journals, and themes that are worth considering in future research. The current study also provides an agenda for future research and therefore constitutes a starting point for advertising academics and professionals intending to use neuroimaging techniques.


2021 ◽  
Vol 11 (15) ◽  
pp. 6692
Author(s):  
Jakub Berčík ◽  
Katarína Neomániová ◽  
Jana Gálová ◽  
Anna Mravcová

Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long history, however, aromachology as field of in-store communication is a matter of the present. This new trend, the importance and use of which has grown in recent years, is the subject of a wide range of research. In order to increase the efficiency of these elements, it is necessary to familiarise ourselves with the factors that affect the customer, whether that be consciously or unconsciously. Consumer neuroscience is addressed in this area. This paper deals with the comprehensive interdisciplinary investigation of the impact of selected aromatic compounds on consumer cognitive and affective processes as well as assessing the effectiveness of their implementation in food retail operations. At the end of the paper, we recommend options for the effective selection and implementation of aromatisation of different premises, by which the retailer can achieve not only a successful form of in-store communication, but also an increase the retail turnover of the store.


2017 ◽  
Vol 28 (2) ◽  
pp. 209-237 ◽  
Author(s):  
Clarence Green

AbstractMiller’s (1956, The magical number seven, plus or minus two: Some limits on our capacity for processing information. Psychological Review 63(2). 81–97) working memory (WM) capacity of around seven items, plus or minus two, was never found by usage-based linguists to be a recurrent pattern in language. Thus, it has not figured prominently in cognitive models of grammar. Upon reflection, this is somewhat unusual, since WM has been considered a fundamental cognitive domain for information processing in psychology, so one might have reasonably expected properties such as capacity constraints to be reflected in language use and structures derived from use. This paper proposes that Miller’s (1956) number has not been particularly productive in usage-based linguistics because it turns out to have been an overestimate. A revised WM capacity has now superseded it within cognitive science, a “magic number four plus or minus one” (Cowan 2001, The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences 24(1). 87–185). This paper suggests, drawing on evidence from spoken language corpora and multiple languages, that a range of linguistic structures and patterns align with this revised capacity estimate, unlike Miller’s (1956), ranging from phrasal verbs, idioms, n-grams, the lengths of intonation units and some abstract grammatical properties of phrasal categories and clause structure.


2016 ◽  
Vol 83 (5) ◽  
pp. 662-673 ◽  
Author(s):  
Jacqueline Anne Sullivan
Keyword(s):  

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