scholarly journals A Lean Balanced Scorecard Using the Delphi Process: Enhancements for Decision Making

10.5772/17208 ◽  
2011 ◽  
Author(s):  
Chuo-Hsuan Lee ◽  
Edward J. ◽  
Michael Halperi
Keyword(s):  
Decision Making ◽  
Balanced Scorecard ◽  
Delphi Process

Holistic Approach for Balanced Scorecard as Managerial Decision Making Tool

2016 ◽  
Vol 5 (1) ◽  
pp. 31-42 ◽  
Author(s):  
Neeta Baporikar
Keyword(s):  
Decision Making ◽  
Balanced Scorecard ◽  
Holistic Approach ◽  
Dynamic Decision Making ◽  
Theory Approach ◽  
Methodological Issues ◽  
Managerial Decision ◽  
The Balanced Scorecard ◽  
Grounded Theory Approach ◽  
Decision Making Tool

Recent times have seen the supply side of management knowledge be it consultants, management gurus, business schools and popular press invent and diffuse countless managerial tools at a rapid-fire rate. One such tool is the Balanced Scorecard (BSC) that has been glorified and hyped as a great innovation of nineties. Through exhaustive literature and grounded theory approach, this paper examines some theoretical and methodological issues of BSC to develop a holistic perspective when adopting BSC as a managerial tool. The main purpose hereto is not to question BSC but rather to create a more holistic and down to earth picture of the tool in the minds of actual and potential users especially when adopting it as managerial tool in dynamic decision making. In the process some of the debatable aspects of BSC, contrary to the mainstream BSC literature which enthusiastically consecrates the tool stand visible.

Managerial Judgment in Marketing: The Concept of Expertise

1983 ◽  
Vol 20 (2) ◽  
pp. 110-121 ◽  
Author(s):  
Jean-Claude Larréché ◽  
Reza Moinpour
Keyword(s):  
Decision Making ◽  
Delphi Process ◽  
Group Consensus ◽  
Marketing Decision ◽  
Decision Calculus ◽  
External Measure ◽  
True Values

Judgment-based estimations often are used in marketing decision making and as inputs to decision calculus models. An evaluation of different approaches to integrating individual judgments is performed in the context of a marketing situation where the “true” values being estimated are known. Experts identified by a simple external measure of expertise are found likely to provide better estimates, followed by groups participating in a Delphi process. Experts identified by self-rated confidence and interpersonal group consensus are not found likely to provide better estimates than the average of the initial judgments of the members of a group.

The Delphi Process in Marketing Decision Making

1971 ◽  
Vol 8 (4) ◽  
pp. 443-448 ◽  
Author(s):  
Marvin A. Jolson ◽  
Gerald L. Rossow
Keyword(s):  
Decision Making ◽  
Field Experiment ◽  
Delphi Process ◽  
Subjective Probabilities ◽  
Marketing Decision

This article describes a field experiment which uses the Delphi Process to assign subjective probabilities to the set of possible demand levels for a company's product. The method is validated by the use of questions to which the “correct” answers are known.

Ethical values in the evaluation of corporate social performance

2016 ◽  
Vol 31 (2) ◽  
pp. 180-196 ◽  
Author(s):  
Monte Wynder ◽  
Kirsty Dunbar
Keyword(s):  
Decision Making ◽  
Multinational Corporations ◽  
Undergraduate Students ◽  
Balanced Scorecard ◽  
Local Community ◽  
Ethical Decision Making ◽  
Corporate Social Performance ◽  
Ethical Values ◽  
Content Type ◽  
Corporate Social

Purpose – This paper aims to explore two factors that may moderate the relation between an individual’s ethical values and their evaluation of competing ethical and financial outcomes. It is argued that distance (i.e. low proximity) attenuates moral intensity, thereby inhibiting ethical decision-making (EDM). In contrast, it is argued that presenting outcomes in a separate social and environmental perspective in the balanced scorecard (BSC) increases EDM. Design/methodology/approach – In an experiment, participants evaluated social outcomes presented in a BSC. Proximity and scorecard format were manipulated in a 2 × 2 factorial design. Findings – The results indicate that physical and social proximity increase the extent to which performance evaluation is influenced by the ethical values of the evaluator. Contrary to expectations, BSC format did not influence the EDM of the evaluator. Research limitations/implications – Participants were undergraduate students which may limit the generalisability of the results. Further research should be conducted with practicing managers. The study focused on a particular ethical issue, hiring and training from the local community. Further research is necessary to consider the effect of personal ethical values on other aspects of corporate social responsibility (CSR). Practical implications – This study indicates that ethical values will be less salient when the outcomes relate to distant locations. There are important implications for multinational corporations seeking to avoid the liability of foreignness in their distant operations. Originality/value – Previous CSR research has focused on the institutional level. The focus of the authors on the individual’s decision-making process increases our understanding of the biases that can affect EDM.

Applying Group Decision Making and Multiple Attribute Decision Making Methods in Business Processes

2014 ◽  
Vol 693 ◽  
pp. 237-242
Author(s):  
Kateřina Kashi ◽  
Jiří Franek
Keyword(s):  
Decision Making ◽  
Group Decision Making ◽  
Balanced Scorecard ◽  
Business Processes ◽  
Group Decision ◽  
Real Life ◽  
Analytic Network Process ◽  
Multiple Attribute Decision Making ◽  
Strategic Decision ◽  
Multiple Attribute

The aim of this applied research is to focus on real-life application of multiple attribute decision making (MADM) methods and their adaptation in a way which can be acceptable for business practice. The study will apply the group decision making methods on a Balanced Scorecard (BSC) as a type of performance measurement and strategic decision making. The study is mainly concerned with multiple criteria decomposition method of analytic network process (ANP) method, WINGS technique and entropy. This group of methods had been already applied in several business domains. However, majority of the implementation was only presented as an example how it could work in practice, but they were not investigated from the perspective of how much information they could provide to the management. In this paper, proposed methods will be used to determine which criteria are most important for the company within the Balanced Scorecard and results of all methods will be compared. The aim of this study is, by utilizing group MADM approach, to discover the areas of the BSC which must be improved so that a total performance increases.

The Delphi Process in Marketing Decision Making

1971 ◽  
Vol 8 (4) ◽  
pp. 443 ◽  
Author(s):  
Marvin A. Jolson ◽  
Gerald L. Rossow
Keyword(s):  
Decision Making ◽  
Delphi Process ◽  
Marketing Decision
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