Preparedness Among Illinois High School Athletic Departments: Does Size Or Location Matter?

10.5580/28e ◽  
2005 ◽  
Vol 4 (2) ◽  
Keyword(s):  
High School ◽  
Athletic Departments ◽  
High School Athletic

scholarly journals Brand management in top-tier college athletics: examining and explaining mark-usage policies

2016 ◽  
Vol 17 (3) ◽  
pp. 219-242 ◽  
Author(s):  
Timothy B. Kellison ◽  
Jordan R. Bass ◽  
Brent D. Oja ◽  
Jeffrey D. James
Keyword(s):  
High School ◽  
Brand Management ◽  
Atlantic Coast ◽  
Future Research ◽  
Athletic Departments ◽  
Big Ten ◽  
Content Type ◽  
Atlantic Coast Conference ◽  
Brand Dilution ◽  
High School Athletic

Purpose – The practice of an interscholastic athletic department reproducing the logo of a collegiate team for its own use is becoming increasingly visible. In response to this growth, many collegiate licensing departments have begun actively enforcing zero-tolerance policies that prohibit third parties from using their respective colleges’ trademarks. Conversely, other institutions have exercised discretion by allowing high school programs to use their athletic departments’ logos only after receiving assurances from the high school that it will adhere to strict usage guidelines. The paper aims to discuss these issues. Design/methodology/approach – The paper provides a thorough discussion on the concept of brand dilution and its application to sport. More specifically the study gives an account of the strategies employed by trademark specialists to protect (and in some cases, enhance) the equity of their brands. To identify these strategies, a qualitative questionnaire was employed, which was completed by 13 brand managers representing institutions from the Atlantic Coast Conference, Big 12 Conference, Big Ten Conference, Mid-American Conference, Missouri Valley Conference, Pac-12 Conference, and the Southeastern Conference. Findings – Qualitative questionnaire responses from collegiate brand managers suggest that licensing departments differ in their perceptions of the outcomes associated with allowing logo replication in high school athletic departments. Originality/value – Perceived consequences of two enforcement strategies – prohibitive and cooperative – are highlighted, as are implications and directions for future research.

An examination of AED implementation and related risk management practices in high school athletic departments

2011 ◽  
Vol 14 (3) ◽  
pp. 258-268
Author(s):  
Daniel P. Connaughton ◽  
J.O. Spengler ◽  
James J. Zhang ◽  
Michael S. Carroll
Keyword(s):  
High School ◽  
Risk Management ◽  
Management Practices ◽  
Athletic Departments ◽  
Related Risk ◽  
High School Athletic

scholarly journals Spinal Cord Injury Policy: Perceived Factors Influencing Adoption From High School Athletic Directors

2021 ◽  
Vol 53 (8S) ◽  
pp. 378-378
Author(s):  
Katelyn Amanda Reifsnyder ◽  
Erik E. Swartz ◽  
Kelly A. Coleman ◽  
Lindsay J. DiStefano ◽  
Johna K. Register-Mihalik ◽  
...  
Keyword(s):  
High School ◽  
Spinal Cord ◽  
Spinal Cord Injury ◽  
Athletic Directors ◽  
Factors Influencing ◽  
Cord Injury ◽  
High School Athletic

Recruiting Reporters’ Perceptions of Ethical Issues

2020 ◽  
pp. 216747952094668
Author(s):  
Sam Winemiller ◽  
Adam Love ◽  
Jason Stamm
Keyword(s):  
High School ◽  
Ethical Issues ◽  
Conflicts Of Interest ◽  
The United States ◽  
Media Industry ◽  
High School Athletes ◽  
Athletic Departments ◽  
High School Football ◽  
Sports Programs ◽  
Institutional Oversight

In the Internet era, a substantial online media industry dedicated to covering the recruitment of high school athletes to college sports programs has developed in the United States. The current study explored the perceptions of football recruiting reporters with respect to their ethical responsibilities and the issues they face in their jobs. In doing so, the study builds on the work of Yanity and Edmondson, who explored the perceptions of journalists from other fields about ethical dilemmas they perceived as relevant in the budding high school football recruiting media industry. Through analysis of interviews with 15 people who have worked as reporters for major recruiting websites such as Rivals.com or 247Sports.com , we contend that several key ethical issues must be addressed by online college football and basketball recruiting outlets to protect athletes and to promote responsible journalism. These issues include (a) incessant contact of high school athletes by media members; (b) lack of institutional oversight by parent companies over school-specific sites; (c) ambiguous methodology behind player evaluation; (d) conflicts of interest inherent in recruiting media outlets hosting evaluation camps; and (e) lack of institutional protection from unethical pressures by members of college athletic departments.

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