scholarly journals Factors Affecting the Choice of Marketing Channel by Vegetable Farmers in Swaziland

2012 ◽  
Vol 2 (1) ◽  
pp. 112 ◽  
Author(s):  
Bongiwe G Xaba ◽  
Micah B Masuku
Keyword(s):  
Multinomial Logistic Regression ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Vegetable Production ◽  
Font Size ◽  
Wholesale Market ◽  
Factors Affecting ◽  
Horticultural Crops ◽  
Vegetable Farmers ◽  
Market Channel

<span style="font-family: Times New Roman; font-size: small;"></span><p>Vegetables as a group of horticultural crops are important for their contribution as an income support to a large proportion of the rural households. However, enhancing vegetable farmers to reach markets and actively engage in the markets is a key challenge influencing vegetable production in Swaziland. The perishable nature of vegetables necessitates effective marketing channels. The aim of this paper was to investigate factors affecting farmers’ choice of marketing channels using survey data gathered during the 2011 production season. Data were collected from 100 randomly selected vegetable farmers. Descriptive and multinomial logistic regression analyses were used. The results indicated that age of the farmer, quantity of baby corn produced and level of education were significant predictors of the choice to sell vegetables to NAMBoard market channel instead of selling to other-wholesale market channel. The age of the farmer, distance from production area to market, membership in farmer organization and marketing agreement were significant determinants of the choice to use non-wholesale market channel over other-wholesale market channel. It is therefore important to promote collective action as an institutional vehicle for linking farmers to agribusiness supply chains. Farmers should establish networks since they aid in sharing knowledge, farmers can improve produce grades as required by market.</p><span style="font-family: Times New Roman; font-size: small;"><br /></span>

scholarly journals An Analysis of the Vegetables Supply Chain in Swaziland

2012 ◽  
Vol 2 (2) ◽  
pp. 1 ◽  
Author(s):  
Bongiwe G. Xaba ◽  
Micah B. Masuku
Keyword(s):  
Supply Chain ◽  
Rural Areas ◽  
Policy Development ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Vegetable Production ◽  
Total Consumption ◽  
Vegetable Farmers ◽  
Fresh Vegetables ◽  
Per Capita

<em></em><p>The total consumption of fresh vegetables in Swaziland is estimated around 40,000 tonnes per year and this translate into 40 kg per capita consumption per year. Individuals who are not economically challenged consume above the annual per capita of 40 kg in contrast to a poor individuals living in rural areas, who consume less than the per capita vegetables. The study sought to describe the performance of vegetable vegetables supply chain in Swaziland. A descriptive research design was used in the study and data were collected using personal interviews from 100 randomly selected vegetable farmers. Data were analysed using market margins and marketing channel analysis to identify existing marketing channels used by vegetable farmers. The revealed marketing channels that producers used to obtain attractive prices and a higher share of the consumer price. The largest producer’s share was obtained through direct sale to consumers. Channels that included restaurants had high total gross margins and low producer’s share of the consumer price. The concern for issues on post-harvest and marketing should form an integral part of policy development and research programmes and also the public and private sectors should facilitate contractual arrangements for vegetables farmers. Commercialising vegetable production should not be overemphasised because it encourages farmers to be market oriented as opposed to production oriented. Farmers need to form cooperatives in order to assist in bargaining of prices within the vegetable supply chain.</p>

Socio-economic and institutional factors underlying efficiency of smallholder vegetable farms in Southwest region of Cameroon

2018 ◽  
Vol 45 (1) ◽  
pp. 93-106 ◽  
Author(s):  
Yannick Djoumessi ◽  
Victor Afari-Sefa ◽  
Cyrille Bergaly Kamdem ◽  
Jean-Claude Bidogeza
Keyword(s):  
Technical Efficiency ◽  
Scale Efficiency ◽  
Farm Labor ◽  
Vegetable Production ◽  
Agricultural Policies ◽  
Content Type ◽  
Factors Affecting ◽  
Vegetable Farmers ◽  
Parametric Data ◽  
Southwest Region

Purpose The purpose of this paper is to examine the efficiency of vegetable farmers within the tree-crop based rainforest agro-ecological zone in Southwest region of Cameroon. Design/methodology/approach The non-parametric data envelopment analysis method was used to evaluate technical and scale efficiencies while the Tobit model was used to identify factors affecting efficiency of vegetable production. Findings An econometric analysis result indicates that family size, education and extension service have significant impact on both technical and scale efficiencies, whereas credit service has significant impact on scale efficiency. Practical implications Future agricultural policies could include measures to improve the capacity of farmers to efficiently use existing resources. Social implications The study highlighted that encouraging more people to engage in farm labor and facilitating smallholder access to microcredit could render vegetable farmers more efficient. Originality/value In Cameroon, only a few studies have been conducted on technical efficiency. These encompass mainly cash and food crops. To the best of our knowledge, no single study has measured technical efficiency of vegetable farmers in forest-based farming of Cameroon.

Value Chain Analysis and Marketing Performance of Vegetable Subsector: A Case of Sindupalchowk District, Nepal

2019 ◽  
Vol 7 (4) ◽  
pp. 453-458
Author(s):  
Manoj Sharma
Keyword(s):  
Value Chain ◽  
Secondary Data ◽  
Marketing Channels ◽  
Primary Data ◽  
Vegetable Production ◽  
Value Chain Analysis ◽  
Marketing System ◽  
Marketing Performance ◽  
Chain Analysis ◽  
Market Channel

This study assessed value chain and marketing performance of vegetable subsector of Sindupalchowk district, Nepal with the objectives of identifying the value chain actors and their roles, analyzing the market channel and identifying the problems related to production and marketing system The study was based on both primary and secondary data. The primary data were collected from 84 households that were selected purposive proportionately. The study showed major vegetable value chain actors as input suppliers, producers, bulk traders, retailers, wholesalers and consumers. The total amount of vegetable production was 29.73 tons with productivity of 7.2 tons/ha transacting 17.92 tons of vegetables through four marketing channels. The channel transacting the vegetables to consumers directly by producers was found to be dominant in terms of volume of vegetable which represented 71.75% of total vegetable supplied by farmers (12.86 tons). The bulk traders supplied 18.97 % of vegetables to Kathmandu and 8.77% to consumers of Sindupalchowk district through retailers. The wholesalers were of least volume transacting actor to consumers through retailers (0.51%). The study suggests that Government of Nepal should focus on development of marketing infrastructures to provide equitable market sharing to actors. Int. J. Appl. Sci. Biotechnol. Vol 7(4): 453-458

scholarly journals The factors affecting the marketing channel selection in sheep farming: A Turkish case study

New Medit ◽  
2021 ◽  
Vol 20 (4) ◽  
Author(s):  
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Chi Square ◽  
Factors Affecting ◽  
Livestock Marketing ◽  
Chi Square Test ◽  
Turkish Case ◽  
Selection Of

This study was conducted to determine sheep farmers' selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random sampling method in Samsun province in 2019. In this research, descriptive statistics were used to determine some characteristics of the sheep farmers, and the chi-square test was employed to compare the farmers' characteristics according to the selection of the marketing channels. According to the results of the study, four marketing channels were identified to be efficient in livestock marketing. These were final consumers, brokers, retailers, and mixed channels. Besides, it was determined that the variables of selling additional products (milk, cheese, fleece) in the enterprise other than livestock, being a member of the Sheep and Goat Breeders Association, and the reason of choosing marketing channels had an impact (P<0.05) on the selection of marketing channels.

scholarly journals Status of drying fish, marketing channel and associated problems in the Kuakata coast of Patuakhali district, Bangladesh

2020 ◽  
Vol 5 (2) ◽  
pp. 48-59
Author(s):  
Md Jabir Al Mehedi ◽  
Al Shahriar ◽  
Sk Musfiq ul Aque Fahim ◽  
Md Gias Uddin
Keyword(s):  
Weather Condition ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Wholesale Market ◽  
Mixing Rate ◽  
Raw Fish ◽  
Dried Fish ◽  
Price Instability ◽  
Marketing Information ◽  
Fish Marketing

The present study was conducted to know the fish drying activities, species used in fish drying and marketing channel of dried fish in Kuakata coast of Patuakhali district of Bangladesh. Sea fishes are mostly used for drying and dry fish producers collected raw fishes from arat (landing centers) (70%), fishermen (25%) and little amount from own capture (5%). It was found that 21 fish species were used for drying among them 3 species (Harpadon nehereus, Setipinna phasa, Lepturacanthus savala) were commonly used and other 18 species were fairly used. The peak fish drying season was observed at mid-October to mid-February (in Bengali Kartik to Magh). It was observed that the dry fish producers used salt to produce good quality dry fish and salt mixing rate is 2 kg salt for 30-35 kg raw fish. The duration of drying at normal weather condition is varied between 3-5 days depending on the size of fishes. After drying, the dried fishes were packed in either jute bags or polythene bags and stored at room temperature for marketing. About 95% dried fish products are sold in the wholesale market at Chittagong, Syedpur, and Dhaka and rest 5% sold to the local retail market. However, three (3) step dried fish marketing channels were observed in the study area. The producers sold their product at very lower price and it ranged between Tk. 120-3200 per Kg. The retail price of the dried fishes ranged from Tk. 200-3500 per Kg. The dry fish producers and intermediaries faced various problems like inadequate capital, natural calamities, lack of scientific knowledge and technology, price instability, lack of transport facilities, inadequate storage facilities, lack of physical marketing facilities and marketing information. Asian Australas. J. Biosci. Biotechnol. 2020, 5 (2), 48-59

Distribution channels of vegetable industry in Indonesia: impact on business performance

2019 ◽  
Vol 69 (5) ◽  
pp. 963-987
Author(s):  
Joko Mariyono ◽  
Jaka Waskito ◽  
Apri Kuntariningsih ◽  
Gunistiyo Gunistiyo ◽  
Sumarno Sumarno
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Market Survey ◽  
Content Type ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods

Purpose The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers. Design/methodology/approach The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equation modelling was employed to accomplish the objectives of the study. Findings Marketing channels for vegetables in Indonesia was complex and relatively long. Farmers decided to select particular channels because of business circumstance and their knowledge. Distance and gentleman’s agreement with traders limited farmers to choose the desirable marketing channel. Marketing channels affect business performance in terms of high sales and profit. Research limitations/implications This study only pays attention to the supply side of vegetables. The effect of marketing channels also encumbers the consumers, which are beyond this study. Other studies are expected to highlight the consumer side. Originality/value This study focused on smallholder agribusiness players. This study uses two surveys as data sources: market survey and producer survey. The market survey serves as vital information to design producer surveys.

Environmental Determinants of Decision-Making Uncertainty in Marketing Channels

1988 ◽  
Vol 25 (1) ◽  
pp. 36-50 ◽  
Author(s):  
Ravi S. Achrol ◽  
Louis W. Stern
Keyword(s):  
Decision Making ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Future Research ◽  
Environmental Determinants ◽  
Factors Affecting ◽  
Four Dimensions ◽  
External Sources ◽  
The Relationship ◽  
Channel Theory

To function, a marketing channel must have a certain amount of consensus and coordinated decision making among its members. Marketing channel theory has emphasized the “internal” mechanisms of achieving integrated actions. However, channels consist of exchanging organizations that are affected not only by their collective interests, but also by forces “external” to the relationship. Internal coordination mechanisms are likely to be less effective to the extent channel members are faced with uncertainties emanating from external sources. The authors examine the external or environmental factors affecting decision-making uncertainty in channels. The findings indicate that four dimensions—diversity among consumers, dynamism, concentration, and capacity—should be included in future research on the effects of environments on intrachannel variables.

scholarly journals Comparison of Farm Production and Marketing Cost and Benefit Among Selected Vegetable Pockets in Nepal

2010 ◽  
Vol 11 ◽  
pp. 10-25 ◽  
Author(s):  
Deepak Mani Pokhrel
Keyword(s):  
Small Groups ◽  
Potential Benefit ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Formation ◽  
Vegetable Production ◽  
Farm Production ◽  
Agriculture And Environment ◽  
Local Farmers

In vein of exploring vegetable production and marketing related problems that could have hindered farmers from getting potential benefit, the study evaluates farm performances in selective vegetable pockets of Kabhrepalanchok, Sindhupalchok and Kaski districts. It describes farm strategies on pre and post harvest crop management, explores marketing channels and mechanisms of commodity transfer and price formation and assesses farm benefits of selective crops. Study method is based on exploration of processes and costs of production and marketing following observations and short interviews with local farmers in small groups, local traders in market centers and local informants. Marketing channels are explored, farm profits and shares on wholesale prices explained through cost-benefit assessments and prospects of vegetable production and marketing described.Key words: Cost-benefit; Marketing-channel; Nepal; Price-share; Production-marketing system; Vegetable pockets; MountainThe Journal of AGRICULTURE AND ENVIRONMENT Vol. 11, 2010Page: 10-25Uploaded Date: 15 September, 2010

scholarly journals Analysis of supply chain of fish captured from the Jamuna river in Bangladesh

2019 ◽  
Vol 6 (1) ◽  
pp. 133-142
Author(s):  
Md Nurul Amin ◽  
Md Rafiqun Nabi
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Indigenous Species ◽  
Retail Market ◽  
Wholesale Market ◽  
Auction Market ◽  
Wallago Attu ◽  
Fish Catch ◽  
Market Areas ◽  
Fish Marketing

A study was conducted in two districts namely Bogura and Sirajgang to investigate the marketing channel and the marketing system of fishes captured from the Jamuna river in Bangladesh during a period of two consecutive years from January 2016 to December 2017. Fish captured from the Jamuna river were marketed through three types of market viz. auction market/arat, wholesale market and retail market. Operators of the fish market were the fishermen, faria, aratders, paikers or baparies, whole sellers and retailers. Ten channels were identified through which fish of the Jamuna river were shifted from the fishermen to the consumers. The shortest channel was the fishermen to consumers while the longest one was the fishermen→faria→aratders→paikers→whole seller→retailer→consumers. The highest price of fish (BDT 560/kg) was recorded for Wallago attu in retail market followed by BDT 500/kg for Tenualosa ilisha and Bagarious bagarious while, five small indigenous species (SIS) Tetraodon cutcutia, Chanda nama, Parambassis lala, Parambassis ranga, and Esomus danricus got the lowest price in retail market. Icing, weighing, transportation, capital supply were required in fish marketing channels as supporting function to overcome crisis. Major constrains prevailing in the fish marketing channels were reducing fishing areas, decreasing fish catch per day per fishermen, disturbance by illegal seasonal fishermen, lack of bargaining power and market information, lack of proper fish storage and preservation facilities in the fishing craft and fish markets, wastage of fish due to spoiling during transportation, sanitations, drainage and management problems within the market areas. Res. Agric., Livest. Fish.6(1): 133-142, April 2019

Examining the financial relationships between producers and commission agents in the greenhouse vegetable farming industry in Turkey

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suleyman Karaman ◽  
Furkan Yigit
Keyword(s):  
Western Mediterranean ◽  
Vegetable Production ◽  
Wholesale Market ◽  
Content Type ◽  
Factors Affecting ◽  
Face To Face ◽  
Vegetable Farming ◽  
Greenhouse Vegetable ◽  
Lending Institutions ◽  
Farming Industry

PurposeThis paper is intended to investigate the economic, organizational and social factors affecting the receipt of advance payment by greenhouse vegetable producers from commission agents operating in the wholesale market.Design/methodology/approachThe data were gathered through questionnaire forms developed for this specific purpose through face-to-face interviews with 180 producers growing greenhouse vegetables in the central district and Serik, Antalya in the Western Mediterranean Region of Turkey. A logistic regression model was employed to analyse the factors affecting the likelihood of greenhouse vegetable growers getting advance from commission agents.FindingsA good financial status of enterprises producing greenhouse vegetables and the fact that their production input needs are met by cooperatives reduce their dependence on commission agents, thereby increasing their bargaining power when selling their products. Since producers can readily meet their need for the capital required for the vegetable production process from commission agents, they do not prefer to borrow from lending institutions making agricultural loans with requirements such as collateral. The fact that greenhouse vegetable farmers receive technical and market information and advice from commission agents strengthens their relationship with them.Originality/valueIt is the first study that evaluates in detail the financial aspect of the relationships between producers and commission agents in the greenhouse vegetables wholesale market. It contributes significantly to agricultural policymakers regarding the functioning of the greenhouse vegetable market, and in particular, the regulations on agricultural loans for production processes.

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